Decision-Making and Data Mining for Sustainable Computing

In the realm of data analysis and machine learning, achieving an optimal balance of feature importance, known as feature weighting, plays a pivotal role, especially when considering the nuanced interplay between the symmetry of data distribution and the need to assign differential weights to individual features. Also, avoiding the dominance of large-scale traits is essential in data preparation. This step makes choosing an effective normalization approach one of the most challenging aspects of machine learning. In addition to normalization, feature weighting is another strategy to deal with the importance of the different features. One of the strategies to measure the dependency of features is the correlation coefficient. The correlation between features shows the relationship strength between the features. The integration of the normalization method with feature weighting in data transformation for classification has not been extensively studied. The goal is to improve the accuracy of classification methods by striking a balance between the normalization step and assigning greater importance to features with a strong relation to the class feature. To achieve this, we combine Min–Max normalization and weight the features by increasing their values based on their correlation coefficients with the class feature. This paper presents a proposed Correlation Coefficient with Min–Max Weighted (CCMMW) approach. The data being normalized depends on their correlation with the class feature. Logistic regression, support vector machine, k-nearest neighbor, neural network, and naive Bayesian classifiers were used to evaluate the proposed method. Twenty UCI Machine Learning Repository and Kaggle datasets with numerical values were also used in this study. The empirical results showed that the proposed CCMMW significantly improves the classification performance through support vector machine, logistic regression, and neural network classifiers in most datasets. Full article

Social media has become an essential tool for travel planning, with tourists increasingly using it to research destinations, book accommodation, and make travel arrangements. However, little is known about how tourists use social media for travel planning and what factors influence their intentions to use social media for this purpose. This thesis aims to understand tourists’ intentions to use social media for travel planning. Specifically, it investigates the factors influencing tourists’ intentions to use social media for planning travel to Saudi Arabia. It develops a machine learning (ML) classification model to assist Saudi tourism SMEs in creating effective digital marketing strategies for social media platforms. A survey was conducted with 573 tourists interested in visiting Saudi Arabia, using the Design Science Research (DSR) approach. The findings support the tourist-based theoretical framework, showing that perceived usefulness (PU), perceived ease of use (PEOU), satisfaction (SAT), marketing-generated content (MGC), and user-generated content (UGC) significantly impact tourists’ intentions to use social media for travel planning. Tourists’ characteristics and visit characteristics influenced their intentions to use MGC but not UGC. The tourist-based ML classification model, developed using the LinearSVC algorithm, achieved an accuracy of 99% when evaluated using the K-Fold Cross-Validation (KF-CV) technique. The findings of this study have several implications for Saudi tourism SMEs. First, the results suggest that SMEs should focus on developing social media content that is perceived as useful, easy to use, and satisfying. Second, the findings suggest that SMEs should focus on using MGC in their social media marketing campaigns. Third, the results suggest that SMEs should tailor their social media marketing campaigns to the characteristics of their target tourists. This study contributes to the literature on tourism marketing and social media by providing a better understanding of how tourists use social media for travel planning. Saudi tourism SMEs can use the findings of this study to develop more effective digital marketing strategies for social media platforms. Full article

People try very hard to have a symmetrical, strong, and beautiful body. The human body needs high amino acids for muscle protein synthesis. Whey protein is a good choice that contains all amino acids, which increases muscle protein synthesis and improves body shape with resistance exercise. For this reason, those who do sports, especially professionals, prefer to use these products frequently. A large number of commercial whey protein powders are sold on the market, and to achieve maximum purpose, individuals want to use the best one. Intuitionistic fuzzy sets are used in order to minimize the negative effects of the uncertainty environment and ambiguous information encountered in the decision-making process on the solution. In this study, VIKOR, based on the circular intuitionistic fuzzy set, has been used to determine the best whey protein supplement. In line with the comprehensive literature review and expert opinions, the evaluation criteria affecting the selection process have been determined, and the solution of the problem has been focused. Full article

This paper aimed to increase accuracy of an Alzheimer’s disease diagnosing function that was obtained in a previous study devoted to application of decision roots to the diagnosis of Alzheimer’s disease. The obtained decision root is a discrete switching function of several variables applicated to aggregation of a few indicators to one integrated assessment presents as a superposition of few functions of two variables. Magnetic susceptibility values of the basal veins and veins of the thalamus were used as indicators. Two categories of patients were used as function values. To increase accuracy, the idea of using artificial neural networks was suggested, but a feature of medical data is its limitation. Therefore, neural networks based on limited training datasets may be inefficient. The solution to this problem is proposed to preprocess initial datasets to determine the parameters of the neural networks based on decisions’ roots, because it is known that any can be represented in the incompletely connected neural network form with a cascade structure. There are no publicly available specialized software products allowing the user to set the complex structure of a neural network, which is why the number of synaptic coefficients of an incompletely connected neural network has been determined. This made it possible to predefine fully connected neural networks, comparable in terms of the number of unknown parameters. Acceptable accuracy was obtained in cases of one-layer and two-layer fully connected neural networks trained on limited training sets on an example of diagnosing Alzheimer’s disease. Thus, the scientific hypothesis on preprocessing initial datasets and neural network architecture selection using special methods and algorithms was confirmed. Full article

Nonnegative matrix factorization (NMF) is an efficient method for feature learning in the field of machine learning and data mining. To investigate the nonlinear characteristics of datasets, kernel-method-based NMF (KNMF) and its graph-regularized extensions have received much attention from various researchers due to their promising performance. However, the graph similarity matrix of the existing methods is often predefined in the original space of data and kept unchanged during the matrix-factorization procedure, which leads to non-optimal graphs. To address these problems, we propose a kernel-graph-learning-based, nonlinear, nonnegative matrix-factorization method in this paper, termed adaptive kernel graph nonnegative matrix factorization (AKGNMF). In order to automatically capture the manifold structure of the data on the nonlinear feature space, AKGNMF learned an adaptive similarity graph. We formulated a unified objective function, in which global similarity graph learning is optimized jointly with the matrix decomposition process. A local graph Laplacian is further imposed on the learned feature subspace representation. The proposed method relies on both the factorization that respects geometric structure and the mapped high-dimensional subspace feature representations. In addition, an efficient iterative solution was derived to update all variables in the resultant objective problem in turn. Experiments on the synthetic dataset visually demonstrate the ability of AKGNMF to separate the nonlinear dataset with high clustering accuracy. Experiments on real-world datasets verified the effectiveness of AKGNMF in three aspects, including clustering performance, parameter sensitivity and convergence. Comprehensive experimental findings indicate that, compared with various classic methods and the state-of-the-art methods, the proposed AKGNMF algorithm demonstrated effectiveness and superiority. Full article