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Technology Innovation: Applications in Sustainable Tourism and Hospitality

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 September 2022) | Viewed by 27641

Special Issue Editors

The School of Community Recources & Development, Arizona State University, Phoenix, AZ 85004, USA
Interests: the impacts of information technology on online consumer behavior; especially; the effects of the social media; sharing economy; artificial intelligence and smart technologies on tourism marketing and advertising strategies

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Guest Editor
School of Hospitality, Food, and Tourism Managmeent, University of Guelph, Guelph, ON N1G 2W1, Canada
Interests: tourist engagement; travel and happiness; conscious consumption; sustainable tourism management; medical tourism; customer incivility; brand love and authenticity; value in use and exchange; attitudinal scale development; research methodology in hospitality and tourism
Special Issues, Collections and Topics in MDPI journals
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, Houston, TX, USA
Interests: service innovation; big data and business analytics; Impact of ICT

Special Issue Information

Dear Colleagues,

The COVID pandemic has caused incredible tragedy and has brought sigficiant challenges for the tourism and hospitality sectors, and it is expected that the recovery process for these sectors will be complicated and lengthy.

The COVID pandemic has forced the tourism and hospitality sectors to more seriously focus on the resiliency, sustainability, and collaboration among diverse stakeholders. Recently, the UN World Tourism Organization(UNWTO) accentuates the responsible and sustainable recovery of the tourism sectors from the COVID  crisis. In the context of hospitality industry, it also underscores the responsible recovery emphasizing how to remain as a resilient organization while preparing for future sustainability. As a consequence, the tourism and hospitality sectors strive to create responsible, conscious consumption and production while bringing a balance and congruence among three main pillars of sustainabilty: economic, environmental, and social. Undoubtedly, technology innovation and digital transformation lead to superior customer experience and service innovation and further play a critical role in helping the tourism and hospitality sectors bulid their business sustainable. The majority of research on technology and sustainability in tourism and hospitality has focused on information communication technology (ICT) to manage and market the industry, rather than to delve into the impact of ICT on the new paradigm and transformational changes in toursism and hospitality sectors.Thus, there is a great need of the research that investigate how the digital transformation and technology innovation contribute to enhance the sustainable development of the tourism and hospitality sectors.

The aim of this special issue is to deepen and broaden the undertading of innovative technology and digital transformation through the lens of sustainability. The current special issue advances how innovative technologies and digital tools may contribute to enhance the economic sustainability as well as social and environmental responsibility by exploiting the principles of sustainable development in the tourism and hospitality industry. This special issue aimes to contribute to the existing literature by integrating innovative technolgy to sustainable development and suggesting several  sgnificant research areas for tourism and hospitality researchers.

Topics of interest and research questions of the special issue include, but are not limited to:

  • The impact of COVID on the future of innovative technology for sustainable torusim development
  • Innovative technology business models to solve social and environmental issues for the tourism and hospitality businesses
  • Big data analytics for sustainable tourism
  • Impact of innovative technologies and digital tools on social value creation in the tourism and hospitality businesses
  • Innovative technologies (for example social media, the use of chatbots, mobile application, artificial intelligence, the IoT, 5G, service-oriented robotic) that foster sustainable development in the tourism and hospitality businesses
  • Digital tools that lead to the social innovation in tourism and hospitality businesses
  • Public policies sustaining digitalization in the tourism and hospitality ecosystems
  • Organizational factors (e.g., culture, knowledge sharing, IT competence, strategic orientation, TMT diversity, etc.) that successfully implement innovative technologies for sustainable competitive advantages
  • Impact of innovative technologies or digital transformation on sustainability performance
  • Roles of innovative technologies on sustainable consumption and production in tourism and hospitality industry

Innovative technology adoption/use that enhances customer value, engagement, service experience, satisfaction, behavioral intentions for sustainable business success and recovery in the tourism and hospitality industry

Dr. Woojin Lee
Dr. Hwansuk Chris Choi
Dr. Minwoo Lee
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • innovative technology
  • digital transformation
  • sustainable tourism
  • innovation
  • social responsibility
  • tourism and hospitality

Published Papers (8 papers)

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Research

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20 pages, 1394 KiB  
Article
The Relationship between Practitioners’ Trust in the City and Their Adoption of the Virtual Convention Platform—A Case Study of Virtual SEOUL 2.0
by Myunghee Ha, Woojin Lee and Jihye Park
Sustainability 2022, 14(21), 14051; https://doi.org/10.3390/su142114051 - 28 Oct 2022
Cited by 2 | Viewed by 1635
Abstract
Many conferences, exhibitions, and trade shows planned in the early days of COVID-19 were canceled or postponed, and only some events were able to convert quickly to virtual events by using existing virtual conference and exhibition platforms. This study examined whether the virtual [...] Read more.
Many conferences, exhibitions, and trade shows planned in the early days of COVID-19 were canceled or postponed, and only some events were able to convert quickly to virtual events by using existing virtual conference and exhibition platforms. This study examined whether the virtual convention platform, combined with advanced technologies, can enhance the trust in Seoul city and further influence the attitude and intention to use Virtual SEOUL 2.0. Furthermore, this study applies the Extended Technology Acceptance Model (ETAM) framework to identify external variables that affect perceived usefulness and ease of use and describes how practitioners embrace the new convention technology of Virtual SEOUL 2.0. The 300 usable survey data were collected and used to identify the proposed hypothesized relationship of seven latent constructs. The hypothesized relationships were tested by structural equation modeling (SEM). The analytic results confirmed the proposed hypothesized relationship among these seven constructs (Personal innovativeness, Perceived ease of use, Perceived usefulness, Perceived trust of Seoul, Perceived enjoyment, Attitude toward using Virtual SEOUL 2.0, and Intention to use Virtual SEOUL 2.0). More interestingly, the study’s findings provide that perceived trust in a smart city is an essential factor that directly or indirectly enhances users’ intention to use technology. Full article
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15 pages, 650 KiB  
Article
Service Quality of Social Media-Based Self-Service Technology in the Food Service Context
by Chen-Kuo Pai, Ze-Tian Wu, Seunghwan Lee, Jaeseok Lee and Sangguk Kang
Sustainability 2022, 14(20), 13483; https://doi.org/10.3390/su142013483 - 19 Oct 2022
Cited by 7 | Viewed by 2725
Abstract
Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food and beverage industry has increasingly adopted the social media-based SST over other online and kiosk types of technologies for their service delivery. The present study sheds light [...] Read more.
Social media connects individual users and corporate bodies on a self-service technology (SST) platform. The food and beverage industry has increasingly adopted the social media-based SST over other online and kiosk types of technologies for their service delivery. The present study sheds light on the dimensionality of service quality on the social media-based SST in the food service delivery context and went further to investigate the impact of the SST service quality on functional value, user satisfaction, and intention to reuse. The analytic results of 410 valid survey data found five salient dimensions (i.e., Functionality, Enjoyment, Assurance, Convenience, and Customization) constituting the service quality. The results also revealed that the perceived quality of social media-based food service is directly and positively associated with consumer’s satisfaction and perceived functional value and is indirectly associated with intention to reuse. The results provide practical suggestions regarding how to take advantage of using social media platforms for food and beverage professionals. Full article
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13 pages, 444 KiB  
Article
Why Do People Post Photos on Instagram?
by Soo-Hyun Jun
Sustainability 2022, 14(19), 12648; https://doi.org/10.3390/su141912648 - 5 Oct 2022
Cited by 2 | Viewed by 5558
Abstract
Communication through visual contents has become the new normal, and visual images and photographs are becoming the primary means of communication. People use Instagram not only for communication but also for identity seeking and self-expression. The casual sharing of digital photos on social [...] Read more.
Communication through visual contents has become the new normal, and visual images and photographs are becoming the primary means of communication. People use Instagram not only for communication but also for identity seeking and self-expression. The casual sharing of digital photos on social networking sites has become a part of daily life, and there is a new phenomenon: people travel to take pictures to post on Instagram. In this circumstance, it is important to understand why people post photos on Instagram and who posts photos on Instagram. This study investigated the main and moderating effects of social–psychological motivations (i.e., social interaction, ideal-self presentation, true-self presentation) and an important personal trait, public self-consciousness, on the intention to post photos on Instagram. The study found that social–psychological motivations and public self-consciousness were positively associated with the intention to post photos on Instagram. This study also found a moderating role of public self-consciousness with social–psychological motivations on the intention to post photos on Instagram. Based on the study findings, the implications and directions for future research were discussed. Full article
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20 pages, 344 KiB  
Article
Do Immersive Displays Influence Exhibition Attendees’ Satisfaction?: A Stimulus-Organism-Response Approach
by Jihye Park, Haesang Kang, Chang Huh and Myong Jae (MJ) Lee
Sustainability 2022, 14(10), 6344; https://doi.org/10.3390/su14106344 - 23 May 2022
Cited by 4 | Viewed by 3414
Abstract
One of the fastest-growing trends in the exhibition industry is the utilization of immersive technology displays which provide exhibition attendees with enhanced interactive and dynamic experiences. However, little is known about the relationship between immersive technology displays and exhibition attendees’ satisfaction. This study [...] Read more.
One of the fastest-growing trends in the exhibition industry is the utilization of immersive technology displays which provide exhibition attendees with enhanced interactive and dynamic experiences. However, little is known about the relationship between immersive technology displays and exhibition attendees’ satisfaction. This study aimed to examine the relationship between exhibitors’ immersive displays and exhibition attendees’ satisfaction in relation to the Stimulus-Organism-Response (S-O-R) framework. Additionally, the study categorized immersive displays and compared them with exhibition attendees’ socio-demographics. An online questionnaire survey was used for data collection, and a series of statistical analyses were carried out. The results revealed that 75% of respondents reported positive experiences with immersive displays, and some attendees were more satisfied with some of the immersive displays. Implications of the study are discussed. Full article
18 pages, 2571 KiB  
Article
How We Failed in Context: A Text-Mining Approach to Understanding Hotel Service Failures
by Shuyue Huang, Lena Jingen Liang and Hwansuk Chris Choi
Sustainability 2022, 14(5), 2675; https://doi.org/10.3390/su14052675 - 25 Feb 2022
Cited by 1 | Viewed by 2516
Abstract
Service failure is inevitable. Although empirical studies on the outcomes and processes of service failures have been conducted in the hotel industry, the findings need more exploration to understand how different segments perceive service failures and the associated emotions differently. This approach enables [...] Read more.
Service failure is inevitable. Although empirical studies on the outcomes and processes of service failures have been conducted in the hotel industry, the findings need more exploration to understand how different segments perceive service failures and the associated emotions differently. This approach enables hotel managers to develop more effective strategies to prevent service failures and implement more specific service-recovery actions. For analysis, we obtained a nine-year (2010–2018) longitudinal dataset containing 1224 valid respondents with 73,622 words of textual content from a property affiliated with an international hotel brand in Canada. A series of text-mining and natural language processing (NLP) analyses, including frequency analysis and word cloud, sentiment analysis, word correlation, and TF–IDF analysis, were conducted to explore the information hidden in the massive amount of unstructured text data. The results revealed the similarities and differences between groups (i.e., men vs. women and leisure vs. business) in reporting service failures. We also carefully examined different meanings of words that emerged from the text-mining results to ensure a more comprehensive understanding of the guest experience. Full article
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15 pages, 935 KiB  
Article
The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior
by Zhiqiang Hou, Lena Jingen Liang, Bo Meng and HwanSuk Chris Choi
Sustainability 2021, 13(22), 12386; https://doi.org/10.3390/su132212386 - 10 Nov 2021
Cited by 9 | Viewed by 2638
Abstract
Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior [...] Read more.
Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic. Full article
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18 pages, 551 KiB  
Article
Exploring and Evaluating the Impact of ICTs on Culture and Tourism Industries’ Convergence: Evidence from China
by Chunbo Zhou and Marios Sotiriadis
Sustainability 2021, 13(21), 11769; https://doi.org/10.3390/su132111769 - 25 Oct 2021
Cited by 14 | Viewed by 3210
Abstract
Information and communications technologies (ICTs) have been driving the digital revolution of all industries worldwide. Industrial convergence constitutes a new feature and trend of contemporary industrial development and has received extensive attention from the media and public. However, the interrelationship between the two [...] Read more.
Information and communications technologies (ICTs) have been driving the digital revolution of all industries worldwide. Industrial convergence constitutes a new feature and trend of contemporary industrial development and has received extensive attention from the media and public. However, the interrelationship between the two concepts—industrial convergence and ICTs—remains under-researched. This paper aims to explore and evaluate the ICTs’ impact on industrial convergence by focusing on the interrelationship between culture and tourism. The study takes an industrial economics perspective with a specific focus on the multi-dimensional (direct, moderated, and threshold) effects. A research framework was suggested synthesizing three econometric models and encompassing three hypotheses. The research model was then empirically tested and validated through quantitative research using China’s provincial panel data from 2004 to 2018. The study’s findings indicate a positive influence/relationship between ICTs and market-oriented reforms in the culture and tourism industries’ convergence. Moreover, a positive labor-convergence relationship was found, while the negative government–convergence relationship was uncovered in control variables. Regarding the moderating effect, the interaction of ICTs and market-oriented reforms is positively correlated with industrial convergence. In addition, there is a single-threshold effect of consumer demand on the ICTs–convergence relationship. This article extends our knowledge in two ways by addressing the knowledge gap regarding the interrelationship between culture and tourism and by providing new insights into the influence of ICTs on this industrial convergence that has theoretical and practical implications. Full article
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Review

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14 pages, 2331 KiB  
Review
Smart Tourism Ecosystem: A New Dimension toward Sustainable Value Co-Creation
by Kamrul Hasan Bhuiyan, Israt Jahan, Nurul Mohammad Zayed, Khan Mohammad Anwarul Islam, Sayma Suyaiya, Olena Tkachenko and Vitalii Nitsenko
Sustainability 2022, 14(22), 15043; https://doi.org/10.3390/su142215043 - 14 Nov 2022
Cited by 20 | Viewed by 4360
Abstract
Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different [...] Read more.
Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different activities of different tourism service providers, and their interactions with tourists. It also finds out the smart tourism tools, how they are being used by different actors, how the tourist and the network perceived and interact with them for making up a smart tourism ecosystem, and finally how they create the sustainable value co-created services. This paper is qualitative in nature and used a holistic approach. The data were collected through interviews of 24 service providers and 50 service receivers, mainly tourists from the study area, Bangladesh. Study shows that there are three phases by which actors are communicating with each other comprising pre-service delivery, during-service delivery, and post-service delivery. Smart tourism tools are being used throughout the phases which eventually create value in co-created services with three pillars of sustainability (economic, socio-cultural and environmental). This study will contribute to the existing body of knowledge in the field of smart tourism, value co-creation, and sustainability. Full article
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