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Moving beyond Sustainable Tourism Rediscovery through Regenerative Travel

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 31 December 2024 | Viewed by 14851

Special Issue Editors

Global Convergence Business, Endicott College of International Studies, Woosong University, Daejeon 34606, Republic of Korea
Interests: sustainable tourism; regenerative travel; tourism marketing
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
Marketing, Operations and Systems Group, Newcastle University Business School, Newcastle, UK
Interests: sustainable tourism; tourism marketing; marketing analytics; social networking

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Guest Editor
School of Travel Industry Management, Shidler College of Business, University of Hawaii at Manoa, Honolulu, HI 96822, USA
Interests: sustainable tourism; hospitality management; tourism management

Special Issue Information

Dear Colleagues,

The global travel resurgence may not have arrived yet, however, the rising volume of fully vaccinated travelers is reopening international borders, bringing fragile opportunities for travel within the era of slowly declining new COVID-19 variants. As we move forward towards a sense of normalization, tourist destinations remain challenged to adopt regenerative policies and practices to enable travel to become more meaningful, as opposed to being less harmful. The COVID-19 pandemic has alarmingly exposed weaknesses in our management systems and collective efforts to repair and replenish the damage caused to tourism attractions (e.g., priceless world heritage sites) and over-touristed destinations. Unfortunately, sustainability-focused tourism policies and actions now seem futile and/or insufficient to restore the natural environment (e.g., deteriorating coral reefs and green spaces) at various host destinations. Hence, regenerative principles and recovery strategies have been proposed to strategically attract tourism-led contributions whose benefits outweigh their resources consumed. Leaving the destination better (than before) after a visit is plausible if we step up from sustainable to regenerative travel behaviors.

While global tourism authorities and experts have speculated that international tourism will fully recover to its pre-pandemic level by 2023, practitioners and scholars are aggressively exploring ways to innovate tourism through regeneration, and hope to make it even better than before. Hence, this Special Issue focuses on making significant contributions to the scarce literature and rare empirical evidence on regenerative travel and tourism, as well as expanding the existing body of knowledge on sustainable tourism. Conceptual papers and empirical research on (1) regenerative travel, (2) purposeful travel, (3) responsible travel, (4) green mapping, (5) eco-conscious travel, (6) carbon-neutral travel, (7) net-zero travel, and (8), resilient tourism, all within the domain of interrelated and contemporary topics focusing on regenerative tourism, are welcomed. Lastly, this Special Issue provides an excellent opportunity to the large community of tourism scholars who wish to publish their novel/original research ideas to a global audience in a timely manner, based on our quick editorial decisions/processing and swift peer-review and expert evaluations.

Dr. Umer Zaman
Prof. Dr. Stuart J. Barnes
Prof. Dr. Jerome Agrusa
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • regenerative travel
  • purposeful travel
  • responsible travel
  • green mapping
  • eco-conscious travel
  • carbon neutral travel
  • net-zero travel
  • resilient tourism
  • UN Sustainable Development Goals (SDGs)

Published Papers (4 papers)

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Research

19 pages, 1293 KiB  
Article
Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention
by Umer Zaman
Sustainability 2023, 15(6), 5213; https://doi.org/10.3390/su15065213 - 15 Mar 2023
Cited by 8 | Viewed by 2560
Abstract
Embracing net-zero principles and planet-friendly regenerative tourism practices can reduce our carbon footprint and increase momentum toward carbon neutral. The present study explored the effects of the net-zero commitment concern on regenerative tourism intention, including the moderating influence of destination competitiveness and influencer [...] Read more.
Embracing net-zero principles and planet-friendly regenerative tourism practices can reduce our carbon footprint and increase momentum toward carbon neutral. The present study explored the effects of the net-zero commitment concern on regenerative tourism intention, including the moderating influence of destination competitiveness and influencer marketing on this relationship. Drawing on a survey of international expat tourists (N = 540) and partial least squares-structural equation modeling (PLS-SEM), the present study offers ground-breaking empirical evidence on the significantly positive influence of the net-zero commitment concern on regenerative tourism intention. Importantly, the PLS-SEM estimations also validated that destination competitiveness and influencer marketing strengthened the effects of the net-zero commitment concern on regenerative tourism intention through significantly positive moderations. The present study implications offer strategic guidelines and an advancement in prior knowledge on the net-zero commitment concern, destination competitiveness, influencer marketing, and regenerative tourism intention with an aim to increase the collective global efforts toward climate action. Moreover, the present study used prominent theories (i.e., the theory of planned behavior, game theory, resilience theory, and social learning theory) to guide future investigations on the complex nexus between net-zero commitment, destination competitiveness, influencer marketing, and regenerative tourism intention. Full article
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20 pages, 884 KiB  
Article
Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior
by Xiaozhe Hui, Syed Hassan Raza, Sanan Waheed Khan, Umer Zaman and Emenyeonu C. Ogadimma
Sustainability 2023, 15(6), 5046; https://doi.org/10.3390/su15065046 - 13 Mar 2023
Cited by 10 | Viewed by 4541
Abstract
The evolving tourism industry and increasing number of travelers are not only raising environmental concerns about tourism sites, but also posing challenges for local communities. In this scenario, the notion and agenda for sustainable tourism are widely criticized due to their limited scope [...] Read more.
The evolving tourism industry and increasing number of travelers are not only raising environmental concerns about tourism sites, but also posing challenges for local communities. In this scenario, the notion and agenda for sustainable tourism are widely criticized due to their limited scope and emphasis on creating a balance between economic and adverse environmental and communal benefits. In response, the call for a necessary paradigm transformation has become intense. Consequently, a new approach—regenerative tourism—has been developed to create awareness about pro-environmental behavior to satisfy the primary needs of the community. Regenerative tourism supports the quality of life of local people. Therefore, there is a great need to promote eco-literacy through innovative and better audience experience-laden communication strategies, such as immersive journalism and metaverse-based promotional content. However, little is known about how these future technologies interplay with psychological and social mechanisms to enhance regenerative tourism intention. Drawing an analogy from pro-environmental theory and media richness theory, this research intends to identify whether virtual, augmented reality merger (i.e., immersive journalism), and metaverse-based environmental delineations may contribute to educating tourists and lead to regenerative tourism intention. This research was carried out using a cross-sectional online survey that collected data from 776 digital media users from Pakistan who plan to visit a destination or have done so previously. The results from the data, based on structural equation modeling, suggested that immersive journalism and metaverse-based regenerative tourism promotion are communication strategies that effectively enhance eco-literacy and lead to pro-environmental behavior. However, dispositional empathy has critical moderating implications; the greater the extent of the empathy concerns that individuals uphold, the stronger the eco-literacy and pro-environmental behavior. Finally, regenerative tourism intention can be predicted by these antecedents effectively. Therefore, these pioneer results confirmed that innovative technology-driven media content can augment awareness of regenerative tourism activities and transform travelers’ intention to adopt regenerative practices during destination visits. This research suggests strategic guidelines for organizations and governments to implement practical, innovative, and communicative tools that support adopting regenerative practices among prospective travelers. Full article
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19 pages, 1066 KiB  
Article
The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China–Pakistan Economic Corridor (CPEC)
by Maria Zulfaqar, Shahid Bashir, Samer Mohammed Ahmed Yaghmour, Jamshid Ali Turi and Musaib Hussain
Sustainability 2023, 15(6), 5025; https://doi.org/10.3390/su15065025 - 12 Mar 2023
Cited by 2 | Viewed by 2265
Abstract
Even though the significance of the China–Pakistan economic corridor (CPEC) is frequently discussed on various international forums, its economic, socio-cultural, and environmental impacts in a geographically constrained area have not yet been studied precisely. Consequently, the goal of this study is to look [...] Read more.
Even though the significance of the China–Pakistan economic corridor (CPEC) is frequently discussed on various international forums, its economic, socio-cultural, and environmental impacts in a geographically constrained area have not yet been studied precisely. Consequently, the goal of this study is to look into how CPEC Infrastructural Development (CPECID) would regenerate the tourism market in Gilgit Baltistan (GB), a Pakistani administrative territory. The basic data gathered via a convenience sample strategy is subjected to a quantitative analysis approach. In total, 336 inhabitants of GB participated in a closed-ended online survey that was used to gather data. The results showed that CPECID has a favorable influence on regenerative tourist growth and development in the area and that this link is partially mediated by economic, socio-cultural, and environmental impacts. The study’s conclusions have important implications for authorities creating regenerative tourist promotion plans, in addition to adding to the body of knowledge on tourism. Full article
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27 pages, 1345 KiB  
Article
How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A Study of Ha’il Region, Saudi Arabia
by Anis Ur Rehman, Mazhar Abbas, Faraz Ahmad Abbasi and Shoaib Khan
Sustainability 2023, 15(2), 1340; https://doi.org/10.3390/su15021340 - 10 Jan 2023
Cited by 13 | Viewed by 4108
Abstract
This study attempts to examine the interactions between the tourist experience quality, perceived price reasonableness, and regenerative tourism involvement variables and tourist satisfaction by taking into account the moderating effects of tourist destination loyalty and destination image. The survey was circulated among international [...] Read more.
This study attempts to examine the interactions between the tourist experience quality, perceived price reasonableness, and regenerative tourism involvement variables and tourist satisfaction by taking into account the moderating effects of tourist destination loyalty and destination image. The survey was circulated among international tourists visiting the Ha’il region of Saudi Arabia. This study used structural equation modeling (SEM) to analyze the data collected. The results showed significant and positive effects of enjoyment, tourist destination loyalty, and destination image on tourist satisfaction. However, the findings show that escapism, relaxation, involvement, perceived price reasonableness, and regenerative tourism involvement did not have a direct impact on tourist satisfaction. Further, it was found that the destination image moderates the relationship between regenerative tourism involvement and tourist satisfaction. The results also reveal that tourist destination loyalty significantly moderates the relationship between perceived price reasonableness and tourist satisfaction. The influence of regenerative tourism involvement on tourist satisfaction has not been addressed in prior research, to the best of authors’ knowledge, and is, therefore, the unique contribution of this study. Full article
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