Digital Marketing for Sustainability
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".
Deadline for manuscript submissions: 18 June 2024 | Viewed by 277
Special Issue Editors
Interests: marketing
Interests: sustainable tourism; regenerative travel; tourism marketing
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
As the global focus on sustainability intensifies, the role of digital marketing in advancing sustainable practices has become increasingly pivotal. This Special Issue aims to explore the intersection of digital marketing and sustainability, inviting researchers and practitioners to contribute their insights into how digital strategies can drive positive environmental, social, and economic impacts.
The advent of digital technologies has revolutionized the way businesses engage with consumers, presenting unparalleled opportunities to advocate for sustainable behaviors and communicate eco-friendly initiatives. This Special Issue seeks to unravel the multifaceted relationship between digital marketing and sustainability, illuminating the ways in which technology-driven strategies can amplify efforts towards a greener and more responsible future. The digital landscape offers unprecedented reach and engagement, making it an indispensable arena for catalyzing eco-conscious consumer behaviors, promoting sustainable products, and advocating for social and environmental causes.
Researchers, scholars, and practitioners from diverse disciplines are encouraged to submit original contributions that delve into various aspects of the digital sustainability nexus. Topics of interest include, but are not limited to:
- Innovative digital marketing strategies for promoting sustainable products and services.
- Analyzing consumer perceptions and behaviors related to sustainable digital marketing campaigns.
- Exploring the role of social media in disseminating eco-conscious messages and fostering sustainable communities.
- Assessing the impact of influencer marketing on driving sustainable consumption patterns.
- Leveraging data analytics and AI in crafting effective and personalized sustainability-oriented marketing approaches.
Contributions may encompass empirical studies, theoretical frameworks, case analyses, and reviews that shed light on the challenges, opportunities, and future directions in digital marketing's synergy with sustainability objectives. This Special Issue aspires to provide a comprehensive understanding of how digital platforms can be harnessed as catalysts for positive change, steering societies towards more sustainable choices and behaviors.
We look forward to receiving your contributions.
Dr. Muddasar Ghani Khwaja
Dr. Umer Zaman
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- digital marketing
- sustainable marketing
- marketing analytics
- business analytics
- sustainable tourism marketing
