Tourism Marketing for Sustainable Development
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: closed (31 August 2023) | Viewed by 6591
Special Issue Editor
Interests: destination management; tourism consumer behaviour; tourism and hospitality marketing; sustainable tourism and responsible travel; digital marketing; tourism education
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Tourism marketing and sustainable development are two critical factors influencing the continuing success of destinations. However, they are seldom considered together, and indeed, some believe they are antithetical. For example, untethered tourism marketing is often identified as one of the contributors to overtourism. It is insinuated that tourism marketers are not concerned about sustainability; they just want to attract more visitors and ensure a greater economic outcome.
There is a heightened need for social responsibility during major crisis events. The COVID-19 pandemic is a clear demonstration of this requirement. The public health crisis has led to a reassessment of tourism and its contributions to destination sustainability.
Tourism marketers are increasingly adopting greater social responsibility in response to global and local concerns. This is partly because consumers are becoming more responsible and demanding this same awareness from the businesses they use. The contemporary world presents a variety of challenges—among these is the crucial need for environmental protection. Marketer responsibilities need to be focused on the planet, people, and prosperity, a triad also known as the triple bottom line. Tourism marketers also need to behave ethically. This involves engaging in practices of honesty, responsibility, fairness, respect, transparency, and citizenship. Furthermore, concerns about human rights issues, including racism, within hospitality and travel must be addressed.
Aims of the Special Issue:
1) Explore the interactions between tourism marketing and sustainable development.
2) Review contemporary issues, challenges, and trends in sustainable tourism and how these influence and are influenced by tourism marketing.
3) Examine aspects related to sustainable tourism, including overtourism, social justice, environmental protection, and local community participation, and how these affect tourism marketing.
4) Discover the best practices in fusing tourism marketing with sustainable tourism.
5) Explore the contributions of tourism marketing and destinations towards advancing the Sustainable Development Goals (SDGs).
Themes
- Socially responsible tourism marketing;
- Green marketing by destinations and tourism businesses;
- Corporate social responsibility (CSR) and tourism marketing;
- Marketing advocacy of environmentally responsible behavior;
- Evidence of irresponsible tourism marketing;
- Demarketing for enhanced sustainability.
Original research articles and extended literature reviews are welcomed. Topic of interest may include (but are not limited to) the following:
Research areas
- Climate change;
- Community participation and involvement;
- Consumer preferences and trends;
- Destination management;
- Destination marketing;
- Environmental protection;
- Protected area management;
- Resident well-being and quality of life;
- Types of tourism and tourism developments.
I look forward to receiving your contributions.
Prof. Dr. Alastair M. Morrison
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- tourism marketing
- sustainable tourism
- responsible tourism
- destination marketing
- destination management
- corporate social responsibility
- ethical tourism
- environmentally responsible behavior
- climate change
- preservation and conservation
