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Social Media and Sustainable Consumer Behaviour
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Social Media and Sustainable Consumer Behaviour

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (31 January 2024) | Viewed by 30251

Special Issue Editors

Prof. Dr. De-Chih Lee

E-Mail Website
Guest Editor
Department of Information Management, Da-Yeh University, Changhua, Taiwan
Interests: numerical analysis; other applied statistics; biostatistics; nursing administration/management; knowledge management; digital learning; healthcare economics; benefit assessment
Special Issues, Collections and Topics in MDPI journals
Prof. Dr. Chih-Chien Wang

E-Mail Website
Guest Editor
Graduate Institute of Information Management, National Taipei University, Taipei, Taiwan
Interests: online marketing; consumer behaviour; electronic commerce

Special Issue Information

Dear Colleagues,

Sustainability is the quality of temporal continuity. Its place within social sciences is different these days (Ballestar, Cuerdo-Mir and Freire-Rubio, 2020). Additionally, according to Ballestar et al., (2020), there is little research on how people currently discuss, perceive, and interact with the concept of sustainability on social networks and whether their behaviour is oriented towards sustainable action. Social media has integrated into consumers' daily lives, changing how marketers communicate with consumers. Consumers now seek information, compare products, and provide product feedback on social media. This makes it a useful tool for marketing managers, allowing them to grab consumers' attention and keep customers connected. Social media is also a powerful information platform that helps increase product/brand awareness and changes the dynamics of the electronic market by connecting consumers, opinion leaders, market experts, and marketing practitioners.

The COVID-19 pandemic and the lockdown and social distancing mandates have disrupted consumer habits of buying and shopping (Sheth, 2020). Social media played a key role during the coronavirus crisis. It has changed the way people work, educate, entertain, and shop in the past. As Sheth states, "COVID-19 has increased the use of social media on Facebook, Instagram, WhatsApp, Twitter, and Zoom. However, most habits will return to normal." (Sheth, 2020). Thus, how businesses can sustain people's social behaviour in the media is a major issue for companies going forward. However, the role of social media in promoting sustainable attitudes is currently understudied (Zafar et al., 2021), leaving gaps in the literature. Therefore, it is necessary to explore and clarify how social media maintains consumer behaviour.

The focus of this Special Issue is on the relationship between social media and sustainable consumer behaviour. Original research papers using quantitative and empirical analyses, as well as comprehensive review articles, are welcome.

For this Special Issue, original research articles and reviews are welcome. Topics may include (but are not limited to) the following:

  • Social media and consumers’ sustainable purchase behaviour/ sustainable purchase behaviour/ sustainable marketing
  • Social networks and consumers’ sustainable purchase behaviour/ sustainable purchase behaviour/ sustainable marketing
  • Social Media Marketing and consumers’ sustainable purchase behaviour/ sustainable purchase behaviour
  • Social Media Marketing Activity and consumers’ sustainable purchase behaviour/ sustainable purchase behaviour

We look forward to receiving your contributions.

Reference

Ballestar, M. T., Cuerdo-Mir, M., & Freire-Rubio, M. T. (2020). The concept of sustainability on social media: A social listening approach. Sustainability, 12(5), 2122.

Sheth, J. (2020). Impact of COVID-19 on consumer behaviour: Will the old habits return or die?. Journal of business research, 117, 280-283.

Zafar, A. U., Shen, J., Ashfaq, M., & Shahzad, M. (2021). Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness. Journal of Retailing and Consumer Services, 63, 102751.

Prof. Dr. De-Chih Lee
Prof. Dr. Chih-Chien Wang
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • social media
  • consumer behaviour
  • sustainability
  • consumers’ sustainable purchase behaviour
  • social networks
  • social media marketing
  • sustainable marketing

Published Papers (6 papers)

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Research

22 pages, 1003 KiB  
Article
Privacy Concerns in Social Commerce: The Impact of Gender
by Ibrahim Mutambik, John Lee, Abdullah Almuqrin, Justin Zuopeng Zhang, Mohammed Baihan and Abdulrhman Alkhanifer
Sustainability 2023, 15(17), 12771; https://doi.org/10.3390/su151712771 - 23 Aug 2023
Cited by 3 | Viewed by 1412
Abstract
Today, social commerce is one of the most rapidly growing subsectors of e-commerce, creating new opportunities for brands of all types and sizes. However, despite its popularity and potential, social commerce faces significant challenges, including issues of privacy, trust and ethics. This paper [...] Read more.
Today, social commerce is one of the most rapidly growing subsectors of e-commerce, creating new opportunities for brands of all types and sizes. However, despite its popularity and potential, social commerce faces significant challenges, including issues of privacy, trust and ethics. This paper sets out to identify key aspects of privacy which influence ongoing user engagement with social commerce, so that social media, and other social commerce, platforms can more effectively address the issue. In particular, the paper seeks to determine the extent to which these aspects of privacy are a function of gender and, therefore, to increase our understanding of the role of gender in determining a user’s likelihood of sustainable engagement with s-commerce. To explore these issues, the study deploys a mixed methodology (semi-structured interviews and questionnaires) to examine the views of a broad demographic of s-commerce users in Saudi Arabia. The results allowed us to identify three distinct aspects of online privacy that significantly influence the likelihood of engaging in s-commerce and also demonstrated that the relative importance of these aspects is a function of gender. The study enhances current understanding of the role of gender in intention to use s-commerce and provides a framework for further research. The findings of the study will be of interest to all parties involved in the design and provision of s-commerce services, including social media platforms. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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19 pages, 2235 KiB  
Article
Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective
by Jing Wang and Jay In Oh
Sustainability 2023, 15(13), 10028; https://doi.org/10.3390/su151310028 - 25 Jun 2023
Cited by 2 | Viewed by 7563
Abstract
After the COVID-19 pandemic, traditional online shopping with pictures and videos has been transformed into livestreaming shopping. Various apps for livestreaming shopping have gained popularity, and TikTok livestreaming (TTL) accounts for more than half of livestreaming shopping in China. Therefore, consumers’ ability to [...] Read more.
After the COVID-19 pandemic, traditional online shopping with pictures and videos has been transformed into livestreaming shopping. Various apps for livestreaming shopping have gained popularity, and TikTok livestreaming (TTL) accounts for more than half of livestreaming shopping in China. Therefore, consumers’ ability to continue shopping is the core factor for the sustainable development of TTL. The purpose of this study was to explore what kinds of gratifications affect the continuous purchase intentions of TTL consumers and to examine the moderating effect of education level. We collected data from 234 TTL consumers in China and then used a structural equation model to analyze, while SPSS23.0 and AMOS24.0 were applied to evaluate and empirically test the research hypotheses. This study confirmed the significant impact of four kinds of satisfaction on consumers’ continuous shopping intentions and also confirmed the differences among consumers with different levels of education. This provides theoretical support for the sustainable development of e-commerce in the future and the maximization of income from live shopping. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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28 pages, 1804 KiB  
Article
Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach
by Haili Yang, Yueyue Luo, Yunhua Qiu, Jiantao Zou, Mohammad Masukujjaman and Abdullah Mohammed Ibrahim
Sustainability 2023, 15(8), 6564; https://doi.org/10.3390/su15086564 - 12 Apr 2023
Cited by 4 | Viewed by 3147
Abstract
The evolution of e-commerce amid the positive growth forecast of the e-commerce market has sparked scholarly interest in e-shopping antecedents to better understand customer behavior and ensure sustainable e-shopping services. The purpose of this study is to investigate the relationship between the enablers [...] Read more.
The evolution of e-commerce amid the positive growth forecast of the e-commerce market has sparked scholarly interest in e-shopping antecedents to better understand customer behavior and ensure sustainable e-shopping services. The purpose of this study is to investigate the relationship between the enablers of customers’ e-shopping intention and e-shopping behavior in the post-pandemic period. Personal innovativeness, service quality, perceived risk, and trust were incorporated into the Unified Theory of Technology Acceptance and Usage (UTAUT) original framework and UTAUT 2 in this study. To explore the relationship among the study variables, data were collected from 420 shoppers via an online survey using a convenience sampling technique. The obtained data were analyzed using a multi-analytic approach, such as structural equation modeling and artificial neural networks (SEM-ANN). The empirical findings showed that trust, habit, and e-shopping intention significantly influence consumers’ e-shopping behavior. Furthermore, the results indicated that personal innovativeness, facilitating conditions, performance expectancy, habit, effort expectancy, perceived risk, price value, hedonic motivation, service quality, and trust were all significantly linked to e-shopping intention. The study revealed that effort expectancy acts as a mediator between service quality and e-shopping behavior. This research provides valuable insights into e-shopping behavior in developing countries during the post-pandemic era. By providing a more comprehensive and accurate understanding of the factors that influence e-shopping behavior, hybrid SEM-ANN analysis can help managers and policymakers arrive at better-informed decisions to promote and encourage e-shopping. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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17 pages, 534 KiB  
Article
The Formation and Transformation Mechanisms of Deep Consumer Engagement and Purchase Behavior in E-Commerce Live Streaming
by Chenglin Liu, Kai Sun and Luchuan Liu
Sustainability 2023, 15(7), 5754; https://doi.org/10.3390/su15075754 - 25 Mar 2023
Cited by 7 | Viewed by 3118
Abstract
With the intensification of competition, it is of great significance for businesses and platforms to explore the formation and transformation mechanisms of deep consumer engagement and purchase behavior in an e-commerce live streaming environment. With the help of Hovland’s persuasion theory and the [...] Read more.
With the intensification of competition, it is of great significance for businesses and platforms to explore the formation and transformation mechanisms of deep consumer engagement and purchase behavior in an e-commerce live streaming environment. With the help of Hovland’s persuasion theory and the uses and gratifications theory, this study constructed a model of these formation and transformation mechanisms via the grounded theory coding of interview data from 42 consumers. Our study shows that demand drives consumers to use e-commerce live streaming, and attraction factors, such as the e-commerce anchor (source), the product message (message), and the live streaming medium (channel), can influence consumers’ attitudes, thus reinforcing deep engagement and purchase behavior. This behavior creates feedback to consumer demand generates new purchase motivation in the consumer, and eventually, forms new purchase behavior. Finally, the theoretical contribution of this study to understanding consumer behavior in e-commerce live streaming is discussed; it could be of practical use for merchants and platforms and also highlights directions for future research. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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22 pages, 1103 KiB  
Article
Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?
by Meimona Abdelrhim Bushara, Ahmed Hassan Abdou, Thowayeb H. Hassan, Abu Elnasr E. Sobaih, Abdullah Saleh Mohammed Albohnayh, Waleed Ghazi Alshammari, Mohammed Aldoreeb, Ahmed Anwar Elsaed and Mohamed Ahmed Elsaied
Sustainability 2023, 15(6), 5331; https://doi.org/10.3390/su15065331 - 17 Mar 2023
Cited by 10 | Viewed by 10428
Abstract
The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value and consumer behavioral [...] Read more.
The introduction of social media in the restaurant sector has changed the manner in which customers communicate with businesses. Social media marketing activities (SMMAs), such as customization, entertainment, trendiness, and interaction may have a substantial impact on followers’ perceived value and consumer behavioral intentions. Therefore, this research aims to investigate the impact of SMMAs on restaurant social media followers’ purchase intentions (PUR), willingness to pay a premium price (WPP), and e-WoM. Additionally, drawing on the Stimulus-Organism-Response (S-O-R) model, we seek to explore the mediation impact of perceived value (PV) in these relationships. To achieve this, an online questionnaire was developed for data collection from a convenience sample of casual-dining restaurant followers in Saudi Arabia. A sample of 433 social media followers was studied using PLS-SEM for testing the study hypotheses. The findings highlighted the significant positive impact of SMMAs on followers’ PV, PUR, e-WoM, and WPP. Further, PV partially significantly mediated the relationship between SMMAs and their consequences. Consequently, providing relevant, up-to-date, and entertaining content; responsiveness to customer needs and feedback; and positive brand engagement significantly contributed to enhancing restaurant followers’ perceived value, which sequentially improves their purchase intention, boosts positive e-WoM, and promotes the possibility of WPP for restaurant products and services. This research provides restaurant operators and marketers with valuable insights into how SMMAs influence followers’ behavioral intentions and enhances their understanding of how perceived value can be utilized to capitalize on the benefits of social media. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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23 pages, 1917 KiB  
Article
Analysis of Higher Education Students’ Awareness in Indonesia on Personal Data Security in Social Media
by Yohannes Kurniawan, Samuel Ivan Santoso, Regina Rolanda Wibowo, Norizan Anwar, Ganesh Bhutkar and Erwin Halim
Sustainability 2023, 15(4), 3814; https://doi.org/10.3390/su15043814 - 20 Feb 2023
Cited by 6 | Viewed by 2671
Abstract
As time goes by, information and communication technology continue to advance. Since the pandemic, the need for information and communication technology has risen to aid us in working and studying from home. One of the forms of information and communication technology is social [...] Read more.
As time goes by, information and communication technology continue to advance. Since the pandemic, the need for information and communication technology has risen to aid us in working and studying from home. One of the forms of information and communication technology is social media. Social media is where users can connect with other users in different regions, upload content as images or videos, express themselves freely, and get responses or reactions from other users (likes and comments). However, behind all those, social media can also be a place full of threats towards the personal data of its users. This study aims to analyze the awareness of higher education student social media users in the research field of Indonesia regarding personal data security. This research focuses on university students, Indonesia’s largest group of social media users, as the main respondents. The questionnaire questions were distributed online using random and snowball sampling methods for targeting student respondents. In this study, social media users were divided into active users (content creators) and passive users (using social media as a means of entertainment). The results show that active users upload personal data to benefit from it. In contrast, passive users are more aware of the use of personal data on their social media. This research also shows how they secure their data and their behavior on social media. Full article
(This article belongs to the Special Issue Social Media and Sustainable Consumer Behaviour)
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