The Emotional Antecedents and Consequences of Buying and Consuming: A Multidisciplinary Perspective on Consumers’ Emotions

A special issue of Behavioral Sciences (ISSN 2076-328X). This special issue belongs to the section "Behavioral Economics".

Deadline for manuscript submissions: 30 June 2024 | Viewed by 7365

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Guest Editor
Business and Economic School ,Universidad Anáhuac México, Huixquilucan 52786, Mexico
Interests: creativity; self-beliefs; situated cognition; consumer decision making
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Special Issue Information

Dear Colleagues,

Buying, consuming, exchanging, and discarding products and services are popular practices around the world, which can be summed up as acts of consumption. In the past 500 years, we have seen an important growth in the number of personal items owned by a significant portion of the world’s population (Trentmann, 2016). What is it about buying and consuming that makes it so attractive to consumers around the world? A possible, attractive, yet incomplete explanation is that buying and consuming are vehicles of self-expression influenced by emotions (Andrade, 2015).  Emotions can act as antecedents or consequences of the act of buying and consuming products and services. Consequently, we make a broad call for papers on the emotional antecedents and consequences of buying and consuming from different perspectives, including anthropology, sociology, cultural studies, consumer psychology, marketing, and business studies, among others.

Research on emotions (Barrett, Lewis, & Haviland-Jones, 2016) and consumption have grown significantly in recent decades, making it attractive to combine these lines of research to examine consumer behavior in the context of emotions (Andrade, 2015).  We encourage researchers from different countries to engage in conceptual developments or empirical studies, qualitative and quantitative, focusing on the emotional antecedents and consequences of buying and consuming products and services.

Prof. Dr. Rogelio Puente-Diaz
Guest Editor

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Keywords

  • consumption
  • buying behavior
  • emotions
  • consumer's emotions
  • consumer behavior
  • marketing

Published Papers (6 papers)

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Research

17 pages, 702 KiB  
Article
The Post-Effects of the Authenticity of Rural Intangible Cultural Heritage and Tourists’ Engagement
by Yifan Zuo, Tianning Lan, Shuangshuang Liu and Hongfa Zeng
Behav. Sci. 2024, 14(4), 302; https://doi.org/10.3390/bs14040302 - 05 Apr 2024
Viewed by 530
Abstract
Amidst the burgeoning interest in rural Intangible Cultural Heritage (ICH) tourism, this study, anchored in the Stimulus–Organism–Response (S–O–R) theoretical framework, chose Meizhou Island in Fujian Province as a case study to examine the impacts of tourists’ perceptions of authenticity and their engagement levels [...] Read more.
Amidst the burgeoning interest in rural Intangible Cultural Heritage (ICH) tourism, this study, anchored in the Stimulus–Organism–Response (S–O–R) theoretical framework, chose Meizhou Island in Fujian Province as a case study to examine the impacts of tourists’ perceptions of authenticity and their engagement levels on the destination image and loyalty towards rural ICH tourism. Utilizing Structural Equation Modeling (SEM) to analyze survey data, findings revealed that higher perceptions of a destination’s preservation of original characteristics and traditional values correlate with a more favorable overall perception of the destination, albeit with smaller impact on emotional connections. Conversely, depth of tourist engagement was shown to enhance both understanding and emotional bonds with the destination. Further, familiarity with the destination was found to foster affection, thereby increasing the likelihood of repeat visits or recommendations. The more tourists know about a place, perceiving it as authentic, the more likely they are to remain loyal; similarly, deeper engagement enhances understanding and affection, increasing the probability of revisiting or recommending the place. These outcomes not only offer new insights into tourist behavior but also provide theoretical and practical guidance for the protection and development of rural ICH tourism, destination marketing, and management strategies, thus promoting the sustainable development of rural ICH tourism. Full article
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25 pages, 1120 KiB  
Article
Research on Determinants Affecting Users’ Impulsive Purchase Intention in Live Streaming from the Perspective of Perceived Live Streamers’ Ability
by Jun Chen, Junying Luo and Tian Zhou
Behav. Sci. 2024, 14(3), 190; https://doi.org/10.3390/bs14030190 - 28 Feb 2024
Viewed by 1083
Abstract
As an innovative marketing pattern, live-streaming e-commerce supplies advantages over traditional e-commerce in stimulating impulsive purchases. This study developed a theoretical model that examines how perceived live streamers’ abilities (perceived live interaction ability and perceived linguistic persuasion ability) affect impulsive purchase intention based [...] Read more.
As an innovative marketing pattern, live-streaming e-commerce supplies advantages over traditional e-commerce in stimulating impulsive purchases. This study developed a theoretical model that examines how perceived live streamers’ abilities (perceived live interaction ability and perceived linguistic persuasion ability) affect impulsive purchase intention based on interaction theory, affective distance theory, trust theory, and Aristotle’s rhetorical appeals. We conducted empirical research through a survey questionnaire to verify the effectiveness of the model. A total of 330 valid samples were gathered from live-streaming users, and partial least squares–structural equation modeling (PLS-SEM) was employed for data analysis. The results indicate that perceived live interaction ability, encompassing responsiveness, entertainment, and personalization, significantly impacts affective distance. Among the four dimensions of perceived linguistic persuasion ability, emotional contagion significantly influences affective distance, whereas expertise, logic, and morality significantly affect cognitive trust. Both affective distance and cognitive trust promote consumers’ impulsive purchases through affective trust. Our research findings provide theoretical and practical recommendations for live-streaming platforms and merchants engaged in live marketing. Full article
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15 pages, 855 KiB  
Article
Effects of Embarrassment on Self-Serving Bias and Behavioral Response in the Context of Service Failure
by Kai-Chieh Hu and Hsin-Lin Tsai
Behav. Sci. 2024, 14(2), 136; https://doi.org/10.3390/bs14020136 - 14 Feb 2024
Viewed by 907
Abstract
Previous research has focused on examining embarrassment in sensitive product purchase situations. Although embarrassment is a widespread emotion in consumption situations, few studies have explored its impact on service encounters, especially in the service failure context. This study examines how customers react to [...] Read more.
Previous research has focused on examining embarrassment in sensitive product purchase situations. Although embarrassment is a widespread emotion in consumption situations, few studies have explored its impact on service encounters, especially in the service failure context. This study examines how customers react to different service failures that cause embarrassment and explores whether self-serving bias exists when customers perceive higher embarrassment in service failure. This study uses a 2 (source of failure) × 2 (level of embarrassment) scenario experimental method to examine the effect of two sources of failure on consumer locus attributions, negative emotions, and negative behaviors, considering the moderating effects of the level of embarrassment. Data were collected from 218 student subjects in Taiwan. The results show that embarrassment is important in service failure contexts. Specifically, when consumers perceive higher embarrassment, they attribute more responsibility to the service provider. These attributions, in turn, influence customers’ emotions and behavioral responses. These findings have several important theoretical and practical implications in terms of embarrassing service failures. Full article
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33 pages, 1166 KiB  
Article
Examining the Moderating Role of Reasons in Masstige Luxury Buying Behavior
by Ayse Sedef Uluturk and Umut Asan
Behav. Sci. 2024, 14(1), 67; https://doi.org/10.3390/bs14010067 - 19 Jan 2024
Cited by 1 | Viewed by 1491
Abstract
This study proposes a new model derived from Behavioral Reasoning Theory (BRT) to examine the purchasing behavior of masstige jewelry consumers. The suggested model provides a more comprehensive understanding of the determinants of purchasing masstige products by considering values and reasons in addition [...] Read more.
This study proposes a new model derived from Behavioral Reasoning Theory (BRT) to examine the purchasing behavior of masstige jewelry consumers. The suggested model provides a more comprehensive understanding of the determinants of purchasing masstige products by considering values and reasons in addition to the global motives and intention. The study also examines, for the first time, the moderating role of reasons. It explores how reasons may strengthen or weaken the impact of perceived values on global motives. The proposed model was empirically tested using partial least squares-structural equation modeling (PLS-SEM) with survey data on the consumption of masstige jewelry brands in Türkiye. To provide a more complete understanding of the moderating role of reasons, submodels were constructed for different value–reason combinations. The results demonstrate notable differences in the goodness-of-fit measures between the moderated and non-moderated models. Specifically, reasons contributed to enhanced explanations of global motives and intention, both directly and indirectly. However, not all submodels yielded significant results in terms of the moderator effect. Thus, the empirical tests supported the hypotheses regarding the moderating effect only partially. Overall, the current findings further extend the existing frameworks and provide valuable insights into masstige jewelry purchasing behavior, which can be used by marketers to develop more effective strategies. Full article
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16 pages, 1349 KiB  
Article
Payment Behavioral Response Mechanisms for All-Age Retrofitting of Older Communities: A Study among Chinese Residents
by Yang Zhang and Lei Dong
Behav. Sci. 2023, 13(11), 925; https://doi.org/10.3390/bs13110925 - 13 Nov 2023
Viewed by 1070
Abstract
Intergenerational integration has given rise to a novel aging paradigm known as all-age communities, which is garnering international attention. In China, the aging population and the implementation of the three-child policy have resulted in increased demand for retirement and childcare services among residents [...] Read more.
Intergenerational integration has given rise to a novel aging paradigm known as all-age communities, which is garnering international attention. In China, the aging population and the implementation of the three-child policy have resulted in increased demand for retirement and childcare services among residents in older neighborhoods. Consequently, there is a pressing need to retrofit these older neighborhoods to accommodate all-age living arrangements given the high demand they generate. Therefore, this study undertakes research interviews with residents and constructs an exploratory theoretical model rooted in established theory. To assess the significance of our model, we employ Smart PLS 3.0 based on 297 empirical data points. Our findings indicate that anxiety has a significant negative effect on payment behavior; objective perception, willingness to pay, and government assistance exert significant positive effects on payment behavior. By comprehensively analyzing the mechanisms underlying residents’ payment behavior, this study provides valuable insights for the government for promoting the aging process within communities and formulating effective transformation policies. Full article
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15 pages, 1883 KiB  
Article
Analyzing Online Reviews to Uncover Customer Satisfaction Factors in Indian Cultural Tourism Destinations
by Aura Lydia Riswanto, Seieun Kim and Hak-Seon Kim
Behav. Sci. 2023, 13(11), 923; https://doi.org/10.3390/bs13110923 - 13 Nov 2023
Cited by 1 | Viewed by 1158
Abstract
Tourism to Indian heritage destinations has been on the rise due to the increasing demand for heritage tourism. Increasing customer satisfaction and promoting Indian culture require tourism businesses to understand factors influencing tourists’ experiences and behavior towards these destinations. Therefore, this study analyzes [...] Read more.
Tourism to Indian heritage destinations has been on the rise due to the increasing demand for heritage tourism. Increasing customer satisfaction and promoting Indian culture require tourism businesses to understand factors influencing tourists’ experiences and behavior towards these destinations. Therefore, this study analyzes four popular heritage tourist destinations in India by using online reviews collected from Google Travel. Data are refined, processed, and visualized using the R programming language and UCINET 6.0. Furthermore, we explore the fundamental framework and interconnections among these characteristics through the utilization of exploratory factor analysis and linear regression analysis with the assistance of the SPSS software package. Based on customer reviews obtained from Google Reviews, an analysis was conducted on 6618 reviews of four heritage tourism destinations in India. From the top 60 words, four clusters of words were created, including “Physical characteristic”, “Cultural and historical link”, “atmosphere”, and “area”. Through explanatory factor analysis and linear regression analysis, we found that Physical characteristic, Cultural and historical link, atmosphere, and area all play a significant role in customer satisfaction. This study provides heritage destination managers and Indian government with insights into which attributes impact customer satisfaction the most and offers valuable marketing insights. As a result of this study, we are able to gain a greater understanding of the Indian heritage tourism market, and in doing so, we provide businesses with implications on how to enhance customer service. Full article
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