A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era

Round 1

Reviewer 1 Report

(1) The content of this paper is good for publication.

(2) Problems faced by textile and apparel industry in the digital transformation era should be identified.

(3) Ways to solve (2) should be suggested.

Author Response

Changes made: The reviewer’s invaluable suggestions are incorporated in the revised manuscript. Problems are discussed in the introduction and section 3 “Fashion Industry in the Digital Economy” parts and some solutions are provided in the conclusion and suggestion sections with additional text in purple color.

Reviewer 2 Report

This manuscript demonstrates a lot of information on the models applied by Amazon to become a digital fashion leader. How the research investments contributed to business models, etc. Also, some key findings include the effect of the pandemic on innovations. Overall, this manuscript is interesting for someone who wants to review or get inspired by the strategy that big companies like Amazon have implemented. I find it more suitable for someone who is the CEO of a big company rather than a researcher. Therefore, I would recommend its acceptance, if it is in line with the journal's scope, and I provide only minor corrections below:

1)    It would be nice if the authors give a definition somewhere at the start of the text of what digital fashion is. They start mentioning this assuming the readers are familiar with this term which is not the case for many.

2)    Also please clarify what do you mean from transition of economic functionality to supra-functionality.

3)    Abstract, 10 lines from the bottom: A full stop is needed there instead of a comma.

4)    Abstract, last sentence: Check for syntax errors.

5)    Figures 2, 4, 7, and 8: The resolution of the figures is low. Please make it more readable.

6)    Page 16, 3 lines above the graph: unbold the word “the”

Author Response

The reviewer’s invaluable suggestions are incorporated in the revised manuscript. 

Changes made:

1. Comprehensive definitions of digitalization in fashion, as well as digital fashions, are provided in the introduction section on page 3, first two paragraphs of the revised manuscript in purple color.

2. Further elaborated in the revised manuscript on page 5 in purple

3. Full stop added 

4. Checked

5. Figures with poor resolutions are reconstructed

6. Incorporated

Reviewer 3 Report

Dear authors,

Thank you for the very interesting research, that is presented in this article and in other your articles (ref. 81-825, 84-90).

The material of the reviewed paper is based on the study of the up-to-date digital solutions implemented by the Amazon to attract users and better satisfy needs.

The material is interesting for managers and specialists in economics.

Several remarks:

ref. 81and 82, 85 and 86; 91-94 - are repeating.

 

Author Response

The reviewer’s invaluable suggestions are incorporated in the revised manuscript