Journal of Theoretical and Applied Electronic Commerce Research

1384 KiB

Open AccessArticle

A System for Locating Mobile Terminals with Tunable Privacy

by Sandford Bessler

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 82-91; https://doi.org/10.3390/jtaer2020016 - 01 Aug 2007

Cited by 4 | Viewed by 436

A number of approaches for capturing and processing location information of mobile users have been proposed in the past; however, only with the latest advances in the handset technology, a terminal-based positioning approach, using overlay SIP signaling on top of a packet switched [...] Read more.

A number of approaches for capturing and processing location information of mobile users have been proposed in the past; however, only with the latest advances in the handset technology, a terminal-based positioning approach, using overlay SIP signaling on top of a packet switched bearer and area notification as basic functionality becomes feasible for mass applications. Especially in electronic commerce scenarios, in which users often interact with non-trusted services and shops, any location-based solution has to consider privacy aspects as well. The terminal-centric model presented in the paper leads to a simple and efficient way to achieve tunable privacy: mobile users define own "zones" and selectively disclose them to their buddies and to external services. As a result, localization can be performed only in the allowed places and by the allowed watchers, both parameters being configured by the user herself on her mobile terminal. We describe the system architecture, protocols and present representative technical scenarios. Full article

62 KiB

Open AccessArticle

The Future of Radio Frequency Identification

by Dennis Viehland and Aaron Wong

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 74-81; https://doi.org/10.3390/jtaer2020015 - 01 Aug 2007

Cited by 19 | Viewed by 524

Abstract

This study identifies the most important and unsolved issues that will determine the future of radio frequency identification (RFID). A review of the RFID business-oriented literature identified twelve issues related to the future of RFID. In the first round of the Delphi Method, [...] Read more.

This study identifies the most important and unsolved issues that will determine the future of radio frequency identification (RFID). A review of the RFID business-oriented literature identified twelve issues related to the future of RFID. In the first round of the Delphi Method, a panel of RFID experts narrowed this list to the seven issues considered to be most critical to the future of RFID. In round two, the panel ranked the seven issues in terms of importance and likelihood of being solved within the next two years. A third round, with feedback from round two, was conducted to insure there was a consensus within the panel. Results indicate that standardization is the most important issue and standardization is also the issue most likely to be solved within the next two years. System costs, business process reengineering, and integration also ranked high in importance. Privacy, lack of RFID-skilled professionals, and data warehousing were viewed as of less importance to the future of RFID. Full article

142 KiB

Open AccessArticle

A Conceptual Framework and Propositions for the Acceptance of Mobile Services

by Sally Rao and Indrit Troshani

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 61-73; https://doi.org/10.3390/jtaer2020014 - 01 Aug 2007

Cited by 96 | Viewed by 1590

Abstract

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. [...] Read more.

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified. Full article

102 KiB

Open AccessArticle

Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users

by Enrique Bigné, Carla Ruiz and Silvia Sanz

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 48-60; https://doi.org/10.3390/jtaer2020013 - 01 Aug 2007

Cited by 48 | Viewed by 1092

Abstract

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the [...] Read more.

Despite dramatic differences between non-store shoppers were discovered, very limited research has been conducted to examine them. This paper analyses the background of M-commerce and key drivers of future Mcommerce decision among Spanish mobile users. Our objective is two-fold: (1) to determine the influence of relations with the Mobile (frequency of Mobile use, length of Mobile use and Mobile affinity), demographics, non-store shopping previous experience (mail, catalogue, Television and Internet) and attitude to M-commerce and its influence on the M-commerce decision and (2) to identify key drivers of future M-commerce intention. We examined data from 606 personal interviews given to Spanish mobile users (270 Mobile shoppers and 336 non Mobile-shoppers) over 14 years old. Data analysis shows that age, attitude towards M-commerce, Internet shopping previous experience and relations with the Mobile (frequency, length of Mobile use and Mobile affinity) are the main predictors of M-commerce decision while age, length of Mobile use, Mobile affinity, consumer attitude towards M-commerce and previous M-commerce experience are the most relevant factors influencing future M-commerce intention. Based on these empirical results this research enables companies to know the key drivers influencing M-commerce adoption and, therefore, what aspects to highlight in their marketing strategies. Full article

179 KiB

Open AccessArticle

Revenue Logics of Mobile Entertainment Software – Observations from Companies Producing Mobile Games

by Risto Rajala, Matti Rossi,, Virpi Kristiina Tuunainen and Janne Vihinen

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 34-47; https://doi.org/10.3390/jtaer2020012 - 01 Aug 2007

Cited by 7 | Viewed by 794

Abstract

While growing at a fast phase, mobile gaming industry is facing a transformation both in terms of technical infrastructures as well as business models. At the users’ end, formerly preferred specific game consoles are increasingly being replaced by mobile phone platforms. From the [...] Read more.

While growing at a fast phase, mobile gaming industry is facing a transformation both in terms of technical infrastructures as well as business models. At the users’ end, formerly preferred specific game consoles are increasingly being replaced by mobile phone platforms. From the game developers’ perspective, the new possibilities to distribute games over mobile phone networks as well as over the Internet, affect both the viable partner relationships and possible revenue stream options. In this paper we introduce analytical tools to evaluate business models of software companies producing mobile games. With the help of these tools, we explore and analyze the revenue logics and related product distribution models of four companies producing mobile games to the international market. The results indicate that even though the fast growing market offers a plethora of opportunities to agile software companies, the revenue models are governed by telecom-operators, who are currently reaping the largest benefits from the business. Full article

160 KiB

Open AccessArticle

Motivations and Challenges for M-Business Transformation: A Multiple-Case Study

by Heng-Sheng Tsai and Raj Gururajan

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 19-33; https://doi.org/10.3390/jtaer2020011 - 01 Aug 2007

Cited by 5 | Viewed by 657

Abstract

With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information [...] Read more.

With the advance of wireless technology in recent years, issues of mobile (m-) business transformation become more important for researchers and practitioners. Subsequent to e-business transformation, mobile technology creates another opportunity of innovation inside and outside businesses. However, there is still limited information for m-business transformation. Hence, this study investigates the phenomenon by answering the questions: ‘Why do businesses transform into m-businesses?’ And ‘What are the possible challenges during the process of m-transformation?’ This study uses a multiple case study method, and reports the consolidated results of 17 interviews with 6 Australian organisations depicted as a framework, and aims at identifying the factors that influence the motivations for m-transformation, as well as the possible challenges during the process. The findings of this study can provide more understanding of the phenomenon, and further form the basis for a successful m-business transformation. Full article

23 KiB

Open AccessEditorial

Editorial: Special Issue on M-Commerce

by Narciso Cerpa

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), I-II; https://doi.org/10.3390/jtaer2020009 - 01 Aug 2007

Viewed by 502

Abstract

Today, mobile networks serve approximately three billion subscribers worldwide [...] Full article

147 KiB

Open AccessArticle

Australian Case Studies in Mobile Commerce

by Jonathan O'Donnell, Margaret Jackson, Marita Shelly and Julian Ligertwood

J. Theor. Appl. Electron. Commer. Res. 2007, 2(2), 1-18; https://doi.org/10.3390/jtaer2020010 - 01 Aug 2007

Cited by 12 | Viewed by 726

Abstract

Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The issues include: the need for a clear business case; difficulty of achieving critical mass and acceptance of a new service; training and technical issues, as well as staff acceptance issues; [...] Read more.

Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The issues include: the need for a clear business case; difficulty of achieving critical mass and acceptance of a new service; training and technical issues, as well as staff acceptance issues; that privacy and security issues arise through the potential to track the location of people and through the amounts of personal data collected; difficulties in integrating with existing back-end systems; projects being affected by changes to legislation, or requiring changes to the law; and that while there is potential for mobile phone operators to develop new billing methods that become new models for issuing credit, they are not covered by existing credit laws. We have placed the case studies in a Fit-Viability framework and analyzed the issues according to key success criteria. While many organizations are keen to use the technology, they are struggling to find a compelling business case for adoption and that without a strong business case projects are unlikely to progress past the pilot stage. Full article

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J. Theor. Appl. Electron. Commer. Res., Volume 2, Issue 2 (August 2007) – 8 articles

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