Sustainable Marketing and Consumer Behavior in Emerging Markets
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 November 2022) | Viewed by 19391
Special Issue Editor
Interests: innovation and economic development; business performance; strategic management; sustainable resources management; sustainable business practices; corporate sustainability; environmental regulation
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Sustainability marketing is not just a megatrend of excellence for modern companies. In fact, companies are facing a new generation of consumers who are becoming better informed. They must constantly look for the right tools to gain and maintain the support of existing and new target groups through innovative channels and new types of content. The customer and the consumer, who communicate today in analog and digital, act in a hybrid manner, and are informed 24/7, are always at the heart of all marketing activities. Therefore, ever-changing customer expectations and requirements need to be addressed flexibly. Technologies for optimizing customer experience as well as content and providing personalized content for effective branding are the explicit goals of digital trends. For this reason, the challenge surrounding companies placing advertising content in a targeted and effective way is increasing.
At the same time, future developments in emerging markets must be strategically anticipated and used for the competitive advantage and long-term corporate success of companies. In this context, sustainability has become the new business ethic that creates values, trust, and loyalty. However, this sustainable behavior is recorded by consumers and appreciated positively. Real corporate sustainability is therefore a necessity for genuine green marketing.
This special call invites researchers to submit papers that investigate the factors that determine the sustainable behavior of consumers or analyze what influences long-term purchasing decision-making processes. We are interested in research that provides information on the factors that could promote the successful implementation of sustainable principles or that presents perspectives on why the implementation of sustainable principles is a challenge for organizations. We also encourage studies that answer the following questions: How do digital marketing strategies influence sustainability? How can one build and maintain a sustainable customer–brand relationship? Does social media communication allow the customer to support sustainability goals through responsible purchasing decisions? How does CSR marketing create lasting benefits for the company? Do these benefits improve the prospect of organizational resilience?
Prof. Dr. Ionica Oncioiu
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- economic sustainability
- sustainable consumption
- consumer behavior change
- online consumer behavior
- consumer perception
- green marketing
- marketing strategy
- social media communications
- green advertising
- customer–brand relationship
- customer engagement
- customer relationship management (CRM)
- digital transformation
- ethical consumerism
- corporate sustainability
- consumer decision-making model
- online value proposition for the customer
