sustainability-logo

Journal Browser

Journal Browser

Business and Collaborative Networks: Production, Creation and Shared Value

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: 15 December 2024 | Viewed by 16773

Special Issue Editors


E-Mail Website
Guest Editor
1. Corvinus Institute for Advanced Studies, Corvinus University of Budapest, 1093 Budapest, Hungary
2. Department of Commercialization and Market Research, University of Valencia, 46022 Valencia, Spain
Interests: marketing communication; branding, neuromarketing and virtual reality; value co-creation; value shared; market orientation; internationalization; business networks; clusters and ecosystems

E-Mail Website
Guest Editor
Marketing Institute, Corvinus University of Budapest, 1093 Budapest, Hungary
Interests: neuromarketing; digital marketing; consumer behavior; marketing communication

E-Mail Website
Guest Editor
Laboratory for Networks, Technology and Innovation, Corvinus University of Budapest, 1093 Budapest, Hungary
Interests: social networks; economic geography; innovation

Special Issue Information

Dear Colleagues,

The goal of this Special Issue is threefold. First, it presents perspectives and findings on value co-production and co-creation of value and knowledge that takes place in interactions within inter-organizational systems such as in B2B settings, which are the most researched, but also, and more interestingly, business and collaborative networks, clusters and business ecosystems. It is fundamental for an organization, group or individual to relate their activities and resources, including their social and business relationships, to those of other companies, organizations or people in order to improve their relationships and business; organizational, group or individual performance; and sustainability.
The scope of value co-production and co-creation includes knowledge, I&D, learning, design, innovation, cooperation, resources and entrepreneurship. Although previous research underlines the relevance of value co&co and its applications, it does not illuminate what exactly constitutes the act of co-creating value or how this organizational practice contributes to advancing the organization’s development, especially with the use of new interactive or other high technologies. Digital interactions demand special attention to co-creation activities in highly immersive systems such as Virtual Reality (VR). Research about the processes, models, agents, activities or resources involved; relationships; network dynamics; or measurement scales is scarce in those dyadic and network systems. Research on virtual reality, AI or big data companies is crucial, even more so in a pandemic environment that is enhancing virtual relationships. Therefore, more research on the value co-creation processes is required to better understand this process in which multiple agents or actors participate.

Second, a cluster is a “geographical concentrations of interconnected companies, specialty providers, service providers, companies in related industries, and associated institutions in a particular field that compete, but also cooperate.” However, this does not mean that centralized regions do not need international connections. Numerous studies have analyzed the importance of internationalization and clusters, although separately. A review of the existing literature reveals strong confirmation of the advantages of clusters in regional development, but less attention has been paid to the role of internationalization in cluster development. Despite these advantages, there are some limitations that highlight the importance of the internationalization of the cluster. First, limitations in the acquisition of raw materials and low-cost labour increase the cost of inputs. Furthermore, due to the limited capacity of local markets, for clusters to survive, they must expand into new markets to market their products and services. On the other hand, in the long term, the use of inconsistent internationalization strategies can both weaken and disintegrate the clusters. Therefore, to understand and clarify these contradictions in the binomium between clusters/business networks and internationalization, more research is needed.

Thirdly and finally, stakeholders have become increasingly concerned about the ethical, social and environmental performance of companies, forcing them to adopt Corporate Social Responsibility (CSR) activities to remain competitive. However, criticism of the use of CSR has not ceased since this marketing strategy has been considered a means to appease negative comments and the problems caused. According to the "Creating Shared Value" concept (CSV), companies can create social and economic value through the creation of new products, company activities and through the formation of a business network, generating greater benefits and value for both the companies involved and society. Therefore, new research is needed to support its correct use and support its value, as well as its meaning, components and effects that differ from those of CSR or value creation in business networks and ecosystems or B2C environments. There are few articles that look at the concept of CSV in clusters, business networks or business ecosystems. Thus, this Special Issue also aims to analyze the concept of CSV in business networks to determine how shared value is created, trying to identify the components and variables of the construct, its antecedents, processes and consequences.

Prof. Dr. Marcelo Royo-Vela
Dr. Ákos Varga
Dr. Balázs Lengyel
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • business networks
  • collaborative networks
  • value co-production
  • value co-creation
  • internationalization
  • shared value
  • sustainability

Published Papers (6 papers)

Order results
Result details
Select all
Export citation of selected articles as:

Research

17 pages, 334 KiB  
Article
Digital Influencers’ Attributes and Perceived Characterizations and Their Impact on Purchase Intentions
by Manuel Joaquim de Sousa Pereira, António Cardoso, Ana Canavarro, Jorge Figueiredo and Jorge Esparteiro Garcia
Sustainability 2023, 15(17), 12750; https://doi.org/10.3390/su151712750 - 23 Aug 2023
Cited by 2 | Viewed by 4357
Abstract
Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising [...] Read more.
Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their target audience. Digital influencers are beginning to be used as models for sustainable consumption behavior (for example in the fashion, food, and health sectors) by promoting environmental and sustainable values. By promoting sustainable content and disseminating messages of environmental awareness, digital influencers can help achieve the Sustainable Development Goals (SDGs). This study aims to identify the attributes (attitude homophily, physical attractiveness, and social attractiveness) and perceived characterizations (trustworthiness, perceived expertise, and parasocial relationship) of digital influencers and their impact on purchase intention among a sample of Portuguese consumers. It also aims to identify the most relevant types of digital influencers according to their areas of influence (fashion, sports, beauty, and cinema/TV/music) and their impact on purchase intention. For data collection, an online questionnaire was developed and administered to a non-probabilistic convenience sample. Only respondents who had experience purchasing a product or service after watching a YouTuber’s advertisement (screening question) or following or searching for a digital influencer could complete the questionnaire. A total of 243 valid questionnaires were received. The main findings are that the attributes and perceived characterizations of digital influencers have a positive and significant impact on purchase intention. It was also found that digital influencers can enhance shopping experience and credibility, which has a strong impact on consumers’ purchase intentions. In terms of sector, the data show that the most important influencer in the ‘Fashion’ sector is Helena Coelho, in the ‘Sports’ sector is Cristiano Ronaldo, in the ‘Beauty’ sector is Sara Sampaio, and in the ‘Music, TV, Cinema’ sector is Ricardo Araújo Pereira. This study can help companies use digital influencers more effectively in their digital marketing strategies, as credibility, experience, and parasocial relationships have a strong impact on consumers’ purchase intention. Full article
17 pages, 3755 KiB  
Article
On the Internal Synergistic Mechanism of Operating System of Beijing’s High-Technology Industry Chain: Evidence from Science and Technology Service Industry
by Li Yang, Dawei Wang, Yuanpeng Ji and Lizhi Xing
Sustainability 2023, 15(3), 1904; https://doi.org/10.3390/su15031904 - 19 Jan 2023
Viewed by 1440
Abstract
Based on the then high-tech industry policy documents issued by Beijing in 2017, this paper builds a complex network model to reflect the internal structure of Beijing’s High-Technology Industry Chain (BHIC), and then analyzes the coevolutionary mechanisms of ten top high-technology industries and [...] Read more.
Based on the then high-tech industry policy documents issued by Beijing in 2017, this paper builds a complex network model to reflect the internal structure of Beijing’s High-Technology Industry Chain (BHIC), and then analyzes the coevolutionary mechanisms of ten top high-technology industries and their detailed sectors. Especially for the science and technology service (S&T) industry, this paper measures its function and status in the system and studies its concrete approach to stabilize the development of the industry chain. Finally, policy suggestions to promote the development of the S&T service industry in specialization, networking, and scale are put forward. Full article
Show Figures

Figure 1

20 pages, 3257 KiB  
Article
Effective Synergy of Market Agents: The Core of Achieving Multi-Agent Governance on the Internet Platform
by Hongyang He and Bin Zhang
Sustainability 2022, 14(24), 16574; https://doi.org/10.3390/su142416574 - 10 Dec 2022
Viewed by 1444
Abstract
In recent years, the governance strategies of Internet platforms proposed by the academic community have given more consideration to the responsibilities of social subjects. Since the subjects come from different social strata, the study on the interaction mechanism between the subjects has become [...] Read more.
In recent years, the governance strategies of Internet platforms proposed by the academic community have given more consideration to the responsibilities of social subjects. Since the subjects come from different social strata, the study on the interaction mechanism between the subjects has become an important topic to ensure the effective play of the multi-agent governance model. This paper makes comprehensive use of evolutionary game and principal-agent theory to build an interactive relationship model between government, platform, and public, gradually discusses measures to improve the effect of government regulation, multi-agent governance, and the level of responsibility of subjects, and then puts forward suggestions to achieve collaboration among all subjects. The results show that the level of market information obtained by the government and the probability of merchants being investigated are the key factors affecting the effect of government regulation, and the former is better than the latter. Improving the effort level of the platform is the core issue to achieve the effect of multi-agent governance, and public participation, technology promotion and system improvement are measures to motivate the platform’s responsibility. Giving full play to the advantages of the subjects and coordinating the relationship between the subjects are the key tasks to achieve the multi-agent governance effect of the Internet. Full article
Show Figures

Figure 1

15 pages, 2910 KiB  
Article
Are Non-Special Dimensions of Proximity in Local Clusters Related? An Analysis of 99 European Clusters
by Marcelo Royo-Vela and Mohammad-Reza Mazandarani
Sustainability 2022, 14(20), 12976; https://doi.org/10.3390/su142012976 - 11 Oct 2022
Cited by 1 | Viewed by 1348
Abstract
The destructive effects of industries on the environment are the most crucial reason for the need for firms’ proximity to developing innovative activities such as corporate sustainability. However, most prior efforts have focused on the role of different types of proximity in cluster [...] Read more.
The destructive effects of industries on the environment are the most crucial reason for the need for firms’ proximity to developing innovative activities such as corporate sustainability. However, most prior efforts have focused on the role of different types of proximity in cluster performances, not the relationship among them. Therefore, this study intends to go one step back, discuss the inter-relationships between different types of proximity, and propose them in a conceptual model as the antecedents of corporate sustainability. These factors are known as the non-specific dimensions of proximity within local clusters: cognitive, organisational, institutional, and social, which received less attention as a theoretical model. To this end, this study invited all members of the European Cluster Cooperation Platform (ECCP) to participate. Among some 1080 European cluster organisations, 113 organisations participated, of which 99 of them were usable for this research. Contrary to existing conceptual theories, the results revealed no strong evidence for significant interrelations among all dimensions of non-specific proximity. Moreover, organisational proximity does not strongly relate to cognitive and social proximities, and there is no meaningful relationship between institutional and social proximities. Full article
Show Figures

Figure 1

23 pages, 515 KiB  
Article
Creating Shared Value: Exploration in an Entrepreneurial Ecosystem
by Marcelo Royo-Vela and Jonathan Cuevas Lizama
Sustainability 2022, 14(14), 8505; https://doi.org/10.3390/su14148505 - 11 Jul 2022
Cited by 9 | Viewed by 4235
Abstract
The effects of companies on society and the practices of Corporate Social Responsibility have been the source of interest for many research studies. Questions concerning the traditional model resulted in Porter and Kramer developing the concept of Creating Shared Value, an approach where [...] Read more.
The effects of companies on society and the practices of Corporate Social Responsibility have been the source of interest for many research studies. Questions concerning the traditional model resulted in Porter and Kramer developing the concept of Creating Shared Value, an approach where companies consider the value of society and the environment in their business models, creating value for all stakeholders. We take the issue of shared value creation in an entrepreneurial ecosystem to determine how clustered companies understand and create shared value, identifying its antecedents and consequences. Using a single case study, we were able to identify that the entrepreneurial ecosystem becomes a favourable scenario for creating shared value, because participants benefit from resources and skills that allow them to grow their businesses, boost competitiveness and innovation and contribute to the economic, social, and environmental growth of their stakeholders. Full article
Show Figures

Figure 1

16 pages, 638 KiB  
Article
Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions
by Marcelo Royo-Vela, Grzegorz Leszczyński and Mariell Velasquez-Serrano
Sustainability 2022, 14(13), 7754; https://doi.org/10.3390/su14137754 - 25 Jun 2022
Cited by 6 | Viewed by 2742
Abstract
The objective of this study is to identify the environment for business interactions in virtual reality in the value co-production and co-creation process and to understand how such an environment enables the sustainable development of co-creational activities. This paper takes the concepts of [...] Read more.
The objective of this study is to identify the environment for business interactions in virtual reality in the value co-production and co-creation process and to understand how such an environment enables the sustainable development of co-creational activities. This paper takes the concepts of value co-production and co-creation and presence and the Actors, Resources, and Activities Model as conceptual references for the exploration of interactions in virtual reality. Using ten in-depth interviews with senior managers, this paper takes an exploratory case analysis perspective. Results show how the sense of presence—level of immersion to which a medium that produces seemingly accurate representations of objects, events, and people, can submerge the perceptual system of a user—is the primary technical resource enabling the performance of value co-production and co-creational activities inside VR simulations. Additionally, the VR consultants and the hiring firms become the actors, organizing the value-co-production and co-creation practices; those customers and employees are the actors performing five co-creational activities that can result in valuable outcomes for the VR consultants and the hiring firms. Virtual reality is one of the newest vehicles used for the co-production and co-creation of value, for innovating existing products, for sustainable creation of new marketing offerings, or for managing network relations. This study contributes to existent literature by showing the process and practice of value co-production and value co-creation taking place in virtual reality simulations in B2B settings. Full article
Show Figures

Figure 1

Back to TopTop