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Sustainable Fashion and Consumer Behavior
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Sustainable Fashion and Consumer Behavior

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (29 February 2024) | Viewed by 3674

Special Issue Editors

Dr. Rajkishore Nayak

E-Mail Website
Guest Editor
School of Communication & Design, RMIT University Vietnam, Ho Chi Minh 700000, Vietnam
Interests: fashion sustainability; green logistics; AI and advanced technology; fashion and textile recycling; ethical fashion and consumerism; apparel technology; human and environment; corporate social responsibility; sustainable developments
Dr. Tarun Panwar

E-Mail Website
Guest Editor
School of Fashion & Textiles, RMIT University, Melbourne, VIC 3001, Australia
Interests: fashion sustainability, green logistics; AI and advanced technology; fashion and textile recycling; ethical fashion and consumerism; apparel technology; human and environment; corporate social responsibility; sustainable developments; fashion consumption behavior; fashion enterprise business models

Special Issue Information

Dear Colleagues,

This Special Issue is designed to highlight consumers’ intentions to purchase sustainable fashion. Various factors that facilitate purchasing intentions, as well as the barriers to purchasing sustainable fashion, will be discussed.

The fashion and textile manufacturing processes significantly pollute the environment due to the inherent nature of manufacturing processes. In order to meet the United Nation’s sustainable development goals (SDGs), fashion brands, manufacturers, retailers and policy makers should work together. Consumers can also play a significant role in the push towards sustainability by  choosing to accept a fashion brand who is following ethical practices in the manufacturing of sustainable fashion or rejecting it if ethical practices are not followed. Fashion enterprises should facilitate strategies to improve customers’ attitudes towards purchasing sustainable fashion.

Sustainable fashion includes the use of innovative raw materials and cleaner technologies to reduce environmental pollution. This also involves fair pay, societal care, waste management, corporate social responsibility, and the use of cleaner energy. Following these approaches in fashion manufacturing and supply chains will increase the cost of manufacturing. From a consumer’s standpoint, they should be willing to pay higher prices to achieve the triple bottom line of sustainability. Some factors such as consumers’ attitude, willingness to pay higher prices, education level, income and culture can influence the purchasing intentions with regard to sustainable fashion. 

In the past, several studies have focused on green fashion, traditional fashion and clean or ethical fashion while addressing the issues of sustainable fashion. However, limited research has been conducted to understand consumers’ attitudes to purchasing sustainable and ethical fashion.

Therefore, this Special Issue will focus on highlighting consumers’ intentions to purchase sustainable fashion. The facilitators and barriers to sustainable consumerism will also be discussed. This Special Issue provides an opportunity for researchers, academics and policy makers in a broader field, which includes fashion, textiles, retail, logistics, supply chain, economics, finance, law, accounting, marketing and management, to contribute. The following research questions can be considered for the Special Issue (the list is not exhaustive):

  • What factors contribute to a consumer’s intention to purchase sustainable fashion?
  • What are the barriers to sustainable consumerism in fashion?
  • What are theoretical implications of sustainable consumerism in fashion?
  • How can fashion brands, retailers and policy makers facilitate the purchase of sustainable fashion?

Dr. Rajkishore Nayak
Dr. Tarun Panwar
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • fashion sustainability
  • consumer behavior
  • sustainable purchase intentions
  • consumer awareness
  • corporate social responsibility
  • environmental concern
  • brands’ role
  • facilitators and barriers

Published Papers (2 papers)

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Research

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21 pages, 593 KiB  
Article
How Can Price Promotions Make Consumers More Interested? An Empirical Study from a Chinese Supermarket
by Jia Niu, Shanshan Jin, Ge Chen and Xianhui Geng
Sustainability 2024, 16(6), 2512; https://doi.org/10.3390/su16062512 - 18 Mar 2024
Viewed by 641
Abstract
Price promotions are commonly employed to enhance supermarket performance and the sustainable development of the retail industry, yet their effectiveness may vary among similar supermarket chains. In contrast to Western countries, Chinese supermarkets are typically community-centered, allowing consumers to make frequent visits due [...] Read more.
Price promotions are commonly employed to enhance supermarket performance and the sustainable development of the retail industry, yet their effectiveness may vary among similar supermarket chains. In contrast to Western countries, Chinese supermarkets are typically community-centered, allowing consumers to make frequent visits due to lower transaction costs. This multiple-visit pattern discourages substantial one-time purchases based on promotions. This study aims to investigate how pricing promotions can attract consumers more effectively and which product categories are most suitable for this purpose. Utilizing scanner data from Chinese chain supermarkets, we empirically assess the impact of promotion depth, breadth, and duration on consumer purchasing behavior using fixed effects models, IV, and GMM methods. Furthermore, we identify product category characteristics that are more appealing to consumers based on the relationships between different product category promotions and consumer behavior. Results demonstrate that each of the three price-promotion features has a positive effect on Chinese supermarket performance, with varying degrees of significance. Different promotion methods not only benefit promoted products but also stimulate sales of non-promotional items. At the product level, the impact of supermarket promotions on performance differs across categories. The most attractive category in terms of consumer purchases influenced by discounts is special paper, while small kitchen appliances have the least impact. Promoting categories with lower average prices, higher average sales volumes, fewer products, and better storage durability is conducive to attracting consumer shopping. These empirical findings have implications for academic research on price promotion theory and supermarket managers’ pricing strategy decisions, as well as the sustainable development of the offline retail industry. Full article
(This article belongs to the Special Issue Sustainable Fashion and Consumer Behavior)
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Review

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14 pages, 280 KiB  
Review
Are Australian Consumers Ready to Wear Recycled Clothing to Practice Sustainable Consumption?
by Rajesh Bahl, Tarun Panwar, Rajiv Padhye and Rajkishore Nayak
Sustainability 2023, 15(21), 15451; https://doi.org/10.3390/su152115451 - 30 Oct 2023
Cited by 1 | Viewed by 1781
Abstract
This paper presents a comprehensive review of the extant literature to explore if Australian consumers are ready to reuse clothing as a pathway to sustainability. In this study, sustainability aspects such as collaborative consumption, apparel disposal methods, acquisition of used clothing, consumer concerns [...] Read more.
This paper presents a comprehensive review of the extant literature to explore if Australian consumers are ready to reuse clothing as a pathway to sustainability. In this study, sustainability aspects such as collaborative consumption, apparel disposal methods, acquisition of used clothing, consumer concerns and attitudes towards reuse, and sellers’ readiness to offer sustainable solutions to clothing consumption have been explored in the context of the Australian market. The most important research contribution of this paper is the answer to whether Australia is ready to adopt the reuse of clothing through remaking and repurposing as a sustainable approach for the consumption of clothing at its end-of-life (EOL). Facilitators and challenges for the secondhand clothing sector have also been discussed. The findings highlight challenges including consumer awareness, an unwillingness to use secondhand clothing, limited recycling facilities, the availability of brand-new cheaper clothing, and the limited range of secondhand clothing. The facilitators include government policies towards recycling, fashion brands’ initiatives, and high-quality rejected clothing with the potential for reuse. It has been established that creating consumer awareness of secondhand clothing is essential to penetrate the market. Furthermore, there are ample opportunities to research consumers and the clothing reuse and recycling sector in Australia. Full article
(This article belongs to the Special Issue Sustainable Fashion and Consumer Behavior)
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