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Improving Low-Carbon Awareness of Consumers to Achieve the Improvement of the Ecological Environment

A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Health Economics".

Deadline for manuscript submissions: closed (15 June 2023) | Viewed by 4737

Special Issue Editors


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Guest Editor
School of Business, Qingdao University, Qingdao 266071, China
Interests: supply chain management; behavioral economics; new technologies applications in supply chain management
Business School, Qingdao University, Qingdao 266071, China
Interests: blockchain application in supply chain management; platform-based supply chain management; closed-loop supply chain management

Special Issue Information

Dear Colleagues,

In the increasingly serious climate change situation, most countries around the world have made carbon emission reduction in power production, industrial manufacturing, and other industries a priority to improve the regulation of the ecological environment, due to the characteristics of large carbon emissions from production activities and high policy operability. However, it should be noted that the ultimate purpose of production is consumption, and the ultimate source of carbon emissions is consumption. From the consumption side, residents’ behaviors, such as transportation travel, will bring direct carbon emissions, their electricity consumption and commodity consumption will generate indirect emissions, and the products of industrial electricity and transportation and other production activities are ultimately designed to meet consumer demand. Consumers’ awareness of low carbon, willingness to pay for carbon reduction, etc. are likely to be decisive factors in achieving low-carbon development. On the one hand, emissions on the consumption side will climb increasingly as living standards improve, and improving consumers’ awareness of low carbon is the key to reducing carbon emissions from direct consumption. On the other hand, the carbon constraint on the production side is not the ultimate goal of emission reduction. Only a change in consumer awareness and behavior can truly reduce carbon emissions and achieve the improvement of the ecological environment. Therefore, raising consumer awareness of low carbon is an important way to reduce carbon emissions and improve the ecological environment.

Prof. Dr. Jinsong Hu
Dr. Deqing Ma
Guest Editors

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Keywords

  • carbon emission reduction
  • consumer behaviors
  • consumer environmental awareness
  • low carbon supply chain
  • ecological environment

Published Papers (2 papers)

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Research

43 pages, 3244 KiB  
Article
Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction
by Deqing Ma, Xue Wang and Jinsong Hu
Int. J. Environ. Res. Public Health 2023, 20(1), 755; https://doi.org/10.3390/ijerph20010755 - 31 Dec 2022
Cited by 1 | Viewed by 1245
Abstract
Considering the significant impact of the reference effect on consumer purchasing decisions and corporate profits, this paper mainly focuses on the influence of the reference effect of consumers in carbon emission reduction (CER) on the platform selling mode selection. To this end, this [...] Read more.
Considering the significant impact of the reference effect on consumer purchasing decisions and corporate profits, this paper mainly focuses on the influence of the reference effect of consumers in carbon emission reduction (CER) on the platform selling mode selection. To this end, this paper establishes a two-level supply chain consisting of a manufacturer who decides on CER in the production process and an online platform that conducts low-carbon publicity. Four differential game models in which the platform uses reselling mode or agency selling mode with or without consumer reference effect are established. The long-term stable cooperation relationship between the manufacturer and the platform, as well as the consumer surplus and social welfare under four models are further investigated. It is found that the reference effect on the platform selling mode is related to the low-carbon publicity effect and commission rate. When the reference effect exists, the intuition indicates that the platform will choose the reselling mode when the commission rate is relatively low. We clarify this result under the condition that the publicity effect is high. However, the manufacturer also prefers platform reselling, which is counterintuitive. When the commission rate is in the middle range, the platform chooses the agency selling mode, which is in line with the preference of the manufacturer. Surprisingly, when the platform’s publicity effect is low, the manufacturer and the platform reach stable cooperation in reselling mode when the commission rate is low or high, which is also counterintuitive. When the commission rate is in the middle range, they both prefer the agency selling mode. In addition, it is suggested that the triple benefits in economy, environment, and society are achieved as the optimal selling mode is confirmed in the presence of consumer reference effect in CER. Full article
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20 pages, 990 KiB  
Article
Internet Use on Closing Intention–Behavior Gap in Green Consumption—A Mediation and Moderation Theoretical Model
by Xintian Wang, Zhangchi Wang and Yan Li
Int. J. Environ. Res. Public Health 2023, 20(1), 365; https://doi.org/10.3390/ijerph20010365 - 26 Dec 2022
Cited by 5 | Viewed by 2915
Abstract
The rapid development of the Internet as an information medium has provided new opportunities for promoting green consumption. Therefore, a study on the theoretical mechanism is helpful to make better use of the Internet media to promote green consumption and close consumers’ green [...] Read more.
The rapid development of the Internet as an information medium has provided new opportunities for promoting green consumption. Therefore, a study on the theoretical mechanism is helpful to make better use of the Internet media to promote green consumption and close consumers’ green consumption intention–behavior gap. In this study, data from 419 valid questionnaires were collected and analyzed through PLS-SEM within the framework of the theory of planned behavior. The results show that there are two pathways of Internet media promoting green consumption, namely the moderating effect and the mediating effect. First, through the moderating effect, Internet use can promote the conversion of intention to behavior and perceived behavioral control to behavior, thus closing the intention–behavior gap. Second, through the mediating effect, Internet use promotes green consumption behavior through the mediator of personal perceived environmental threats. The research indicates that the potential of Internet information media should be fully explored in promoting green consumption, disseminating environmental knowledge, reporting environmental issues, and guiding the transformation of individual green consumption intention into behavior. Full article
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