Customer Experience in Online Retailing

A special issue of Electronics (ISSN 2079-9292). This special issue belongs to the section "Electronic Multimedia".

Deadline for manuscript submissions: closed (31 May 2023) | Viewed by 9648

Special Issue Editors


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Associate Professor, Department of Management-Marketing, Business Administration, Faculty of Economics and Business Administration, University of Craiova, 200585 Craiova, Romania
Interests: marketing; international marketing; brand management; consumer behaviour
Special Issues, Collections and Topics in MDPI journals
Marketing & Tourism Institute, Faculty of Economics, University of Miskolc, 3515 Miskolc, Hungary
Interests: environmentally-conscious marketing digital/online; marketing services marketing social marketing innovation; marketing education marketing

Special Issue Information

Dear Colleagues,

Online retailing is omnipresent in consumers’ purchasing decisions. Online retailing is experiencing a strong growth fueled by technology development, convenience, innovation, and advances in secure online payments. External crises such as the COVID-19 pandemic placed pressure on consumers to turn to online retailing. However, despite its advantages, online retailing poses a series of matters for concern: data privacy, the safety of payments, safe online delivery, deception between online product presentation and reality, etc.

This Special Issue is dedicated to exploring the innovative potential of online retailing. The papers within it will seek to address the following questions, but others are also welcome:

  • From multi-channel to omnichannel marketing strategy.
  • How do customers relate to online retailing?
  • How is customer trust established in online retailing?
  • What are the determinants of loyalty intentions in online retailing?
  • Sources of information for online retailing.
  • Different formats of online retailing.
  • What are the risks associated with online retailing, and how can they be managed?
  • Data security in online retailing.
  • Online retailing resilience to crises.
  • The use of AR and IA in online retailing.
  • Human–computer interactions in online retailing.
  • Price dynamics in online retailing.
  • Communication strategy for online retailing.
  • Desktop vs. mobile online retailing.
  • Branding in online retailing.
  • Metrics and research in online retailing.
  • Sensorial aspects of online retailing.
  • Integrating metaverse in online retailing.
  • Challenges of selling services online.
  • Fake and deception in online retailing.
  • Development of online marketplaces.

Prof. Dr. Dan-Cristian Dabija
Dr. Cătălin Mihai Barbu
Prof. Dr. Cristinel Vasiliu
Dr. Szabolcs Nagy
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Electronics is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

 

Keywords

  • customer experience
  • online retail
  • retailing
  • online marketplace
  • online retail strategy
  • consumer behaviour

Published Papers (2 papers)

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Research

19 pages, 690 KiB  
Article
The Influence of Social Stratification on Trust in Recommender Systems
by Dana Rad, Lavinia Denisia Cuc, Andrea Feher, Cosmin Silviu Raul Joldeș, Graziella Corina Bâtcă-Dumitru, Cleopatra Șendroiu, Robert Cristian Almași, Sabin Chiș and Miron Gavril Popescu
Electronics 2023, 12(10), 2160; https://doi.org/10.3390/electronics12102160 - 9 May 2023
Viewed by 1940
Abstract
This paper examines the impact of social stratification on trust in recommender systems. Recommender systems have become an essential tool for users to navigate vast amounts of information online, but trust in these systems has become a concern. The focus of this study [...] Read more.
This paper examines the impact of social stratification on trust in recommender systems. Recommender systems have become an essential tool for users to navigate vast amounts of information online, but trust in these systems has become a concern. The focus of this study is to investigate whether social stratification, defined by socioeconomic status, affects trust in recommender systems. We first review the literature on trust in recommender systems and social stratification, highlighting gaps in the current research. We then describe the methodology used in our study, which involves the analysis of valid and consented responses received from 487 participants from different socioeconomic backgrounds, registered in an online survey. This study aimed to investigate the influence of social stratification, specifically income, on trust in recommender systems. Results showed a curvilinear relationship between income and trust in recommender systems, such that moderate income levels were associated with higher levels of trust, while both low- and high-income levels were associated with lower levels of trust. These findings suggest that income plays an important role in shaping users’ trust in recommender systems and highlight the need for future research to examine the complex interplay between social stratification and trust in technology. Full article
(This article belongs to the Special Issue Customer Experience in Online Retailing)
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11 pages, 834 KiB  
Article
The Breaking News Effect and Its Impact on the Credibility and Trust in Information Posted on Social Media
by Corina Pelau, Mihai-Ionut Pop, Mihaela Stanescu and Grigorie Sanda
Electronics 2023, 12(2), 423; https://doi.org/10.3390/electronics12020423 - 13 Jan 2023
Cited by 7 | Viewed by 6876
Abstract
The development of social media has triggered important changes in our society and in the way consumers read and trust online information. The presence of consumers in the online environment exposes them to a greater extent to various instances of fake news, which [...] Read more.
The development of social media has triggered important changes in our society and in the way consumers read and trust online information. The presence of consumers in the online environment exposes them to a greater extent to various instances of fake news, which are spread more or less intentionally. Sensational and breaking-news-style information are one of the ways in which consumers’ attention is attracted, by posting exaggerated or distorted information. The objective of our research is to determine the impact of sensational and breaking news headlines on content credibility. In a mediation model, we show that the perception of sensationalism mediates the relation between the presence of breaking news headlines and trust in the content of the information. Based on our proposed model, the existence of breaking news headlines increases the consumers’ perception of sensationalism and reduces trust in news content. These results have important implications for patterns of news consumption. If a piece of information is presented in a sensational way, it might attract more consumers’ attention in the short term, but in the long run it will reduce the credibility of its content. Based on our research, we recommend using sensational headlines with caution to maintain credibility. Full article
(This article belongs to the Special Issue Customer Experience in Online Retailing)
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