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Tour. Hosp., Volume 3, Issue 1 (March 2022) – 21 articles

Cover Story (view full-size image): This study investigated the differential effects of determinants of satisfaction on electronic word-of-mouth (eWOM) behavior in the sharing economy with peer-to-peer accommodations and timeshares. Results indicated that amenities, economic benefits, and trust demonstrated an indirect effect on eWOM behavior through satisfaction, but community belonging affected eWOM behavior directly. Multiple-group SEM revealed that accommodation type moderated the indirect effects of community belonging, economic benefits, and trust on eWOM behavior, such that the indirect effect was significant only for timeshare accommodations. The findings highlight competitive differences that influence eWOM between peer-to-peer accommodations and timeshares that otherwise offer similar home-like accommodations. View this paper
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16 pages, 588 KiB  
Article
The Effects of a Virtual Reality Tourism Experience on Tourist’s Cultural Dissemination Behavior
Tour. Hosp. 2022, 3(1), 314-329; https://doi.org/10.3390/tourhosp3010021 - 21 Mar 2022
Cited by 14 | Viewed by 11445
Abstract
Virtual reality technology has been widely applied in the tourism industry, but the literature examining the relationship between the virtual tourism experience and cultural dissemination behavior is limited. This present study examines how a virtual reality tourism experience could stimulate tourists’ cultural dissemination [...] Read more.
Virtual reality technology has been widely applied in the tourism industry, but the literature examining the relationship between the virtual tourism experience and cultural dissemination behavior is limited. This present study examines how a virtual reality tourism experience could stimulate tourists’ cultural dissemination behavior intention. It does so by developing a moderated mediation model to explore how virtual reality tourism uses digital technology to improve tourists’ experiential value, enhances their pride, and then affects their cultural dissemination behavior intentions. Results derived from a sample of 359 respondents show that VR experiential value can stimulate tourists’ cultural dissemination behavior and that the link between VR experiential value and tourists’ cultural dissemination behavior is mediated by pride. Furthermore, the cultural value of individual collectivism moderates the relationship between VR experiential value and pride. This study extends the theoretical understanding of virtual reality tourism from the emotional perspective and also has practical implications for VR design and destination marketing. Full article
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17 pages, 859 KiB  
Article
Crossover Paths for Peri-Urban Markets in Tourism Planning and Development: Mobility Motivations, Career Stage, Life Stage, and Desired Characteristics
Tour. Hosp. 2022, 3(1), 297-313; https://doi.org/10.3390/tourhosp3010020 - 02 Mar 2022
Viewed by 2368
Abstract
This study is a case examination of multiple types of resident and visitor markets of a county that can be described as a fringe community, having both rural and urban amenities and characteristics. It is part of a larger economic development study examining [...] Read more.
This study is a case examination of multiple types of resident and visitor markets of a county that can be described as a fringe community, having both rural and urban amenities and characteristics. It is part of a larger economic development study examining perceptions towards a fringe community seeking to encourage additional company relocation to the county, entrepreneurial activity, and attraction of new residents and visitors. This research is supported by data collected from an online survey, six focus groups, a “speed survey” of business managers, and secondary data. The various markets examined were visitors, relocates, returnees, retirees, “outsiders”, entrepreneurs, young professionals, and long-time residents; however, the critical findings lie in the overlap of these markets, and how these markets may transition from—or “crossover to”—one to another. The study revealed economic development markets evolving over time, possessing multiple characteristics that are not mutually exclusive; tourism functions as a significant driver along varied dynamic paths. Therefore, the industry’s influence on economic growth should be considered beyond its short-term economics to its role in resident migration. Implications for destination leaders to identify and plan for markets over a lifetime are discussed including those associated with entrepreneurial amenity migration in fringe communities. Full article
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21 pages, 470 KiB  
Article
Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality
Tour. Hosp. 2022, 3(1), 276-296; https://doi.org/10.3390/tourhosp3010019 - 01 Mar 2022
Cited by 1 | Viewed by 4386
Abstract
The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels [...] Read more.
The spotlight on “smart and green” has never been so bright and, within the hotel sector, emphasis on opportunities such as sustainability and digitisation are quickly shaping the agenda. This paper explores key components of the “smart and green” agenda among Irish hotels in the Republic of Ireland and how these concepts relate to their public customer image. While the multifaceted hybrid model of “smart and green” hotels is rapidly emerging as the new theme in the sustainable tourism industry, previous literature failed to address the issue in relation to a lack of uptake from Irish hoteliers. A post-positivistic paradigm was adopted for this study. Primary data indicates that most hoteliers were positively receptive towards “smart” and “green” despite many challenges. This research will interest policy makers, central government, tourism organisations and hotel practitioners. Full article
(This article belongs to the Special Issue Tourism Image and Visitor's Behavior)
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11 pages, 418 KiB  
Article
VR in Tourism: A New Call for Virtual Tourism Experience amid and after the COVID-19 Pandemic
Tour. Hosp. 2022, 3(1), 265-275; https://doi.org/10.3390/tourhosp3010018 - 23 Feb 2022
Cited by 20 | Viewed by 15064
Abstract
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article [...] Read more.
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discussing the main antecedents and outcomes of virtual experience, and proposing a conceptual model of virtual tourism experience. The review of the literature revealed that virtual experience in tourism is influenced by factors related to information, quality, technology acceptance, and affective involvement and has significant effects on tourists’ attitudes and behavioral intentions. This paper contributes to knowledge and practice by classifying the main groups of factors influencing virtual tourism experience, introducing the conceptual model, discussing opportunities for future research, and providing recommendations for tourism practitioners. Full article
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22 pages, 5836 KiB  
Systematic Review
Management Accounting Practices in the Hospitality Industry: A Systematic Review and Critical Approach
Tour. Hosp. 2022, 3(1), 243-264; https://doi.org/10.3390/tourhosp3010017 - 16 Feb 2022
Cited by 9 | Viewed by 14465
Abstract
The hospitality industry has been making a remarkable contribution to the growth of several countries’ economies. From a business perspective, the best management accounting (MA) techniques and practices are fundamental to the success of companies. However, studies in this specific area in the [...] Read more.
The hospitality industry has been making a remarkable contribution to the growth of several countries’ economies. From a business perspective, the best management accounting (MA) techniques and practices are fundamental to the success of companies. However, studies in this specific area in the hotel industry are scattered in the scientific literature in different types of documents and different languages, and with an irregular distribution throughout the years (2000–2020). To fill this gap, a thorough analysis of the global performance of management accounting practices in hospitality is crucial. This study accessed the Web of Science database in three different languages and systematized the articles to be included in this research through the PRISMA guidelines, which allowed an empirical basis for the critical approach to this topic. The greatest relevance of the study is the fact that it presents a systematic review of the literature on hotel management accounting practices, for which these results were enriched with a critical approach. The innovative character of the study focuses on evidence of the increasing implementation of some hotel management accounting practices over the years, such as some operating ratios and the USALI. In practical terms, the results of this study explain the overall performance of management accounting practices in the lodging industry and which ones are most widely used. The importance of the practices to support the decision-making of hoteliers and the challenges that they need to face in their implementation are also shown. Full article
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18 pages, 2071 KiB  
Article
Determinants of Customer Satisfaction and eWOM in the Sharing Economy: Timeshare versus Peer-to-Peer Accommodations
Tour. Hosp. 2022, 3(1), 225-242; https://doi.org/10.3390/tourhosp3010016 - 15 Feb 2022
Cited by 5 | Viewed by 3121
Abstract
This study aims to investigate the differential effects of determinants of satisfaction on subsequent electronic word-of-mouth (eWOM) behavior in the sharing economy with peer-to-peer accommodations and timeshares. Data were collected from consumers who stayed at either a timeshare or peer-to-peer accommodation within the [...] Read more.
This study aims to investigate the differential effects of determinants of satisfaction on subsequent electronic word-of-mouth (eWOM) behavior in the sharing economy with peer-to-peer accommodations and timeshares. Data were collected from consumers who stayed at either a timeshare or peer-to-peer accommodation within the previous year (N = 785). Structural equation modeling was used to test the relationship between the determinants and eWOM through satisfaction, followed by multiple-group comparison to examine the moderating effect of accommodation type. The results indicated that amenities, economic benefits, and trust demonstrated an indirect effect on eWOM behavior through satisfaction, but community belonging affected eWOM behavior directly. Multiple-group SEM revealed that accommodation type moderated the indirect effects of community belonging, economic benefits, and trust on eWOM behavior, such that the indirect effect was significant only for timeshare accommodations. This study contributes to the sharing economy literature by filling the gap of lodging research beyond Airbnb and including timeshares. The findings highlight competitive differences that influence eWOM between peer-to-peer accommodations and timeshares that otherwise offer similar home-like accommodations. The study revealed a newly found direct relationship between community belonging and eWOM. Full article
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15 pages, 1408 KiB  
Article
The Development of Social Capital during the Process of Starting an Agritourism Business
Tour. Hosp. 2022, 3(1), 210-224; https://doi.org/10.3390/tourhosp3010015 - 10 Feb 2022
Cited by 1 | Viewed by 2128
Abstract
The role of social capital in the early phases of development of a family business is well documented, but the dynamism of the entrepreneur’s social capital in the agritourism business remains a relatively lesser-studied area. The current research, on an inductive, exploratory, and [...] Read more.
The role of social capital in the early phases of development of a family business is well documented, but the dynamism of the entrepreneur’s social capital in the agritourism business remains a relatively lesser-studied area. The current research, on an inductive, exploratory, and qualitative basis, aims to uncover the place and role of social capital in the establishment of agritourism enterprise, from concept formation to stabilization. The results of the study highlight the importance of governmental help in finance and networking for launching an enterprise, especially in remote areas where these additional activities are relatively lesser-known. The role of a network is relatively weak in the risk analysis of the business. This fact enhances the vulnerability of enterprises. Full article
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26 pages, 4033 KiB  
Article
The Tourist Attractiveness of Tokyo in the Opinion of Surveyed Tourists
Tour. Hosp. 2022, 3(1), 184-209; https://doi.org/10.3390/tourhosp3010014 - 09 Feb 2022
Cited by 4 | Viewed by 6059
Abstract
This article covers the topic of the tourist attractiveness of Tokyo in the opinion of 369 tourists from Poland. A definition of tourist attractiveness and its factors is provided. Basic information on Tokyo, including accommodation, eating facilities, and tourist traffic in the city [...] Read more.
This article covers the topic of the tourist attractiveness of Tokyo in the opinion of 369 tourists from Poland. A definition of tourist attractiveness and its factors is provided. Basic information on Tokyo, including accommodation, eating facilities, and tourist traffic in the city is offered. The results of the research performed with the use of a survey questionnaire are demonstrated. The research shows that tourists’ most appreciated elements of Tokyo’s tourist attractiveness are transport accessibility, eating facilities, and cultural assets. The article’s hypotheses, that the most attractive seasons in Tokyo, tourism-wise, are spring and autumn, and that the most attractive monument in Tokyo is the oldest Buddhist temple, Sensō-ji, located in the Taitō district, were confirmed to be positive. The third hypothesis was also positively verified. The research shows that younger people positively assessed Tokyo as an attractive and friendly city more than older people. Full article
(This article belongs to the Special Issue Sports Tourism and Destinations)
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20 pages, 1044 KiB  
Article
What Tourists Want, a Sustainable Paradise
Tour. Hosp. 2022, 3(1), 164-183; https://doi.org/10.3390/tourhosp3010013 - 09 Feb 2022
Cited by 2 | Viewed by 8012
Abstract
The increasing complexity of tourism and sustainability offers opportunities and challenges among diverse stakeholder perspectives. The need for sustainable and nature-based approaches exists throughout the growing body of literature from among a number of dimensions and measures. One of the overarching goals of [...] Read more.
The increasing complexity of tourism and sustainability offers opportunities and challenges among diverse stakeholder perspectives. The need for sustainable and nature-based approaches exists throughout the growing body of literature from among a number of dimensions and measures. One of the overarching goals of the paper is to examine whether tourists will choose a destination or hotel that is actively working to improve the environment while examining how Hawaii’s tourism is nature-based as well as other measures of sustainability while enjoying a slice of paradise in the Hawaiian Islands. This study explores tourism sustainability concerns in Hawaii, such as the influence of the tourist sector on the environment and will address if Hawaii should be recognized as a sustainable tourism destination. A survey instrument was developed where 454 respondents participated. According to the findings of this research, tourists visiting Hawaii support environmentally sustainable tourism practices leading towards a more sustainable tourist destination. Full article
(This article belongs to the Special Issue Nature-Based Solutions in Tourism and Hospitality)
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3 pages, 599 KiB  
Editorial
Open Review: An Invitation to Participate in Tourism and Hospitality
Tour. Hosp. 2022, 3(1), 161-163; https://doi.org/10.3390/tourhosp3010012 - 07 Feb 2022
Cited by 2 | Viewed by 1936
Abstract
Since taking up the post of Editor-in-Chief of Tourism and Hospitality in 2020, it has been a real pleasure for me to see the journal grow in so many ways [...] Full article
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8 pages, 243 KiB  
Brief Report
To What Extent Does the Food Tourism ‘Label’ Enhance Local Food Supply Chains? Experiences from Southeast Wales
Tour. Hosp. 2022, 3(1), 153-160; https://doi.org/10.3390/tourhosp3010011 - 02 Feb 2022
Cited by 2 | Viewed by 2101
Abstract
Local food emphasises destination distinctiveness as food production is a locally embedded activity. Proponents of food tourism contend that it increases local food consumption as tourists and tourism and hospitality businesses are attracted to local food supply chains, where they can buy direct [...] Read more.
Local food emphasises destination distinctiveness as food production is a locally embedded activity. Proponents of food tourism contend that it increases local food consumption as tourists and tourism and hospitality businesses are attracted to local food supply chains, where they can buy direct from the producer, thus reducing overheads, contributing to local economies and benefitting local communities. Yet the extent to which the food tourism rhetoric enhances the local food supply chain is questionable as evidence suggests that the food tourism ‘label’ creates a silo, which impairs connections with local food supply chains. Seven semi-structured interviews were undertaken in Southeast Wales to explore the food tourism rhetoric, particularly the connection with local food supply chains. Three themes emerged: demand versus supply; information provision; complexity and connectivity in food tourism and local food supply chains. Ultimately, this paper challenges traditional viewpoints around food tourism being a panacea for local food producers. Full article
16 pages, 294 KiB  
Article
Niche Theory Analysis of Sustainable Strategic Relationships among MICE Destinations: A Case of Four Cities in Waikato and Bay of Plenty Regions of New Zealand
Tour. Hosp. 2022, 3(1), 137-152; https://doi.org/10.3390/tourhosp3010010 - 02 Feb 2022
Cited by 1 | Viewed by 2484
Abstract
This study aimed to analyze the competitive relationship among meetings, incentive, convention, and exhibition (MICE) destinations with reference to the notion of niche businesses in New Zealand, and to explore the existence of cooperative strategies between neighboring destinations. The data were collected from [...] Read more.
This study aimed to analyze the competitive relationship among meetings, incentive, convention, and exhibition (MICE) destinations with reference to the notion of niche businesses in New Zealand, and to explore the existence of cooperative strategies between neighboring destinations. The data were collected from the Ministry of Business, Innovation, and Employment Reports on the Convention Activity Survey (CAS) in New Zealand. The study contributes towards an innovative and better understanding of the dynamics of sustainable destination competitiveness. It broadens the scope of MICE industry research by exploring new insights on the notion of destination competition and makes a theoretical connection between niche theory and the importance of coopetition. By investigating the case of MICE destinations of four central cities in New Zealand, this study provides information on the strategic significance of niche marketing for global destinations preparing for entrance into this market. Full article
21 pages, 1498 KiB  
Article
Uses and Gratifications Motivations and Their Effects on Attitude and e-Tourist Satisfaction: A Multilevel Approach
Tour. Hosp. 2022, 3(1), 116-136; https://doi.org/10.3390/tourhosp3010009 - 29 Jan 2022
Cited by 4 | Viewed by 5673
Abstract
This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist satisfaction when attitude toward smartphone use by tourists [...] Read more.
This study employed the Uses and Gratifications Theory to explore the motivations for utilizing a smartphone during trips and satisfactions with travel experience. This study adopted multilevel SEM to explore how U&G motivations affect e-tourist satisfaction when attitude toward smartphone use by tourists serves as a mediator. To this end, data collected from tourists travelling in the US were analyzed using a multilevel approach. The findings are: (1) U&G motivations (social interaction, entertainment, information, and convenience) are determined, (2) valid and reliable scales for all constructs are developed, (3) U&G motivations have a significant effect on tourists’ attitude toward smartphone use, which, in turn, significantly affects e-tourist satisfaction (hedonic, utilitarian, and overall) at the individual level. The results from this study provide practical and theoretical implications for e-tourism communication and tourism marketing. Full article
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2 pages, 160 KiB  
Editorial
Acknowledgment to Reviewers of Tourism and Hospitality in 2021
Tour. Hosp. 2022, 3(1), 114-115; https://doi.org/10.3390/tourhosp3010008 - 27 Jan 2022
Viewed by 1598
Abstract
Rigorous peer-reviews are the basis of high-quality academic publishing [...] Full article
14 pages, 427 KiB  
Article
Scale Construction and Validation of Uses and Gratifications Motivations for Smartphone Use by Tourists: A Multilevel Approach
Tour. Hosp. 2022, 3(1), 100-113; https://doi.org/10.3390/tourhosp3010007 - 20 Jan 2022
Cited by 5 | Viewed by 3231
Abstract
This study introduces and applies the uses and gratifications theory to travel and tourism, resulting in a classification of U & G motivations (extant items) for this field. Uses and gratifications motivations are important for understanding e-tourist satisfaction. However, a measurement model for [...] Read more.
This study introduces and applies the uses and gratifications theory to travel and tourism, resulting in a classification of U & G motivations (extant items) for this field. Uses and gratifications motivations are important for understanding e-tourist satisfaction. However, a measurement model for examining them has not been developed in the field of travel and tourism. To address this gap, this study develops valid and reliable scales for uses and gratifications motivations for smartphone use by tourists. Multilevel linear modeling (MLM) was used to avoid biases caused by common traits and features within a tourist group and to measure group effects. The scales conceptualized motivations for smartphone use by travelers, i.e., the U & G motivations, as a four-dimensional construct: social interaction, information, entertainment, and convenience. All scales demonstrate the appropriate psychometric properties for evaluating U & G motivations. The scales developed here can serve as an effective tool for future empirical research to better understand the motivations for smartphone use by travelers and to identify the relationships among U & G motivations, attitude, and e-tourist satisfactions in travel and tourism. Full article
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20 pages, 2025 KiB  
Article
Resource Mapping and Place Branding as a Strategy Approach in an Attempt to Establish Cross-Border Areas of Greece and Albania as Tourism Destinations
Tour. Hosp. 2022, 3(1), 80-99; https://doi.org/10.3390/tourhosp3010006 - 19 Jan 2022
Cited by 1 | Viewed by 2977
Abstract
Although place branding in cross-border (c-b) areas is challenging, various c-b areas with common eco-natural and cultural characteristics are popular tourist brands in their own right. The emergence of c-b areas as destinations is not surprising since international borders are often natural formations, [...] Read more.
Although place branding in cross-border (c-b) areas is challenging, various c-b areas with common eco-natural and cultural characteristics are popular tourist brands in their own right. The emergence of c-b areas as destinations is not surprising since international borders are often natural formations, which may be popular tourist attractions. Due to historical and political circumstances, the Greek–Albanian c-b area has not experienced tourism development. It bears a weak image, and although individual destinations can be found in both border areas, they do not currently form a single place brand. Thus, place branding that aims to enhance the c-b area’s attractiveness should start with building a single identity by finding common competitive characteristics upon which it can be based. This paper analyzes part of the ‘Culture Plus’ project, which aims to identify significant common eco-natural and cultural resources in the Greek–Albanian c-b area. The resources were documented using local visits, interviews, and consultations. The most significant ones were comparatively evaluated to identify the vital common assets that can support place branding efforts, with encouraging results regarding the potential branding of the unique hidden identity of the c-b area. Full article
(This article belongs to the Special Issue What Is New in Place Branding: Concepts, Issues, and Practices)
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11 pages, 287 KiB  
Review
Railway and Tourism: A Systematic Literature Review
Tour. Hosp. 2022, 3(1), 69-79; https://doi.org/10.3390/tourhosp3010005 - 18 Jan 2022
Cited by 9 | Viewed by 8601
Abstract
From the second half of the 20th century, numerous railways, especially in industrial and mining areas, were abandoned for economic reasons. The activism of the “railfans”, who are fond of trains, has made it possible to set up voluntary associations that have been [...] Read more.
From the second half of the 20th century, numerous railways, especially in industrial and mining areas, were abandoned for economic reasons. The activism of the “railfans”, who are fond of trains, has made it possible to set up voluntary associations that have been the lifeblood of the beginning of projects for the recovery of the historic railway heritage and the promotion of it in a touristic sense. This topic is worthy of attention, and during recent years it has been the focus of several research papers. A systematic literature review was performed using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyzes) methodology. This tool is a minimal set of evidence-based elements aimed at helping authors to carry out a systematic literature review. This systematic literature review sought to consolidate knowledge on the subject. The research team formulated three research questions related to the dynamics of railway heritage recovery, the dynamics of railway tourism and the relationship between sustainability and railway tourism. The findings highlighted that the railway tourism process always originates from a project for the restoration of railway heritage, possibly maintaining authenticity. The voluntary associations, along with their “railfans”, are the main stakeholder, not only preserving the rail heritage but also developing railway tourism activities. The touristic railway could regenerate the local community, with positive benefits on the local economy. Many tourists could be attracted by railway tourism destinations in that they wish to live memorable experiences related to the nostalgia of the past. Full article
(This article belongs to the Special Issue Nature-Based Solutions in Tourism and Hospitality)
22 pages, 2730 KiB  
Article
Living with COVID-19 and Sustaining a Tourism Recovery—Adopting a Front-Line Collaborative Response between the Tourism Industry and Community Pharmacists
Tour. Hosp. 2022, 3(1), 47-68; https://doi.org/10.3390/tourhosp3010004 - 14 Jan 2022
Cited by 13 | Viewed by 7215
Abstract
While the COVID-19 pandemic evolves and new variants emerge, destinations and cities look to tourism recovery, cautiously rebooting and re-opening borders. Since the start of the pandemic, dramatic lockdowns have been employed, resulting in dire economic and social consequences to the tourism and [...] Read more.
While the COVID-19 pandemic evolves and new variants emerge, destinations and cities look to tourism recovery, cautiously rebooting and re-opening borders. Since the start of the pandemic, dramatic lockdowns have been employed, resulting in dire economic and social consequences to the tourism and hospitality industry and creating the need for a more feasible and sustainable response in the post-pandemic era. Pandemic vigilance and resilience at the societal level have become key in pandemic preparedness. However, due to the complexity of managing COVID-19, no clear cross-disciplinary collaborative framework for tourism recovery has been developed. Cross-sector collaboration to collectively integrate resources, capabilities, and experiences should be prioritised to spearhead tourism recovery plans. With insight on public health, pandemic preparedness, and community access, we hypothesised that cross-industry collaboration between the tourism industry and the pharmacist profession is relevant to the measures adopted for recovery from the COVID-19 pandemic. To examine this hypothesis, this study aimed to explore perceptions from key stakeholders in the tourism and the pharmacist sectors on cross-industry collaboration towards COVID-19 management and the “know-how” in developing, adopting, and advancing such a partnership. This exploratory study adopts and advances the ‘Four Cs’ conceptual framework of communication, cooperation, coordination, and collaboration. In terms of our hypothesis, interview responses with tourism executives and CPs confirm the framework’s suitability and the importance of an interdisciplinary collaborative approach between CPs and the tourism sector to craft a sustainable pathway to recovery from COVID-19 and future pandemic measures as borders re-open and international mobility increases. A tourism recovery strategy from this pandemic can occur more judiciously through a collaborative partnership with an extensive network of pharmacists within communities and popular tourism sites, as CPs have valuable healthcare resources and the ability to track and communicate healthcare alerts to tourism destination recovery efforts. Full article
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16 pages, 295 KiB  
Article
The Elusive Search for Talent: Skill Gaps in the Canadian Luxury Hotel Sector
Tour. Hosp. 2022, 3(1), 31-46; https://doi.org/10.3390/tourhosp3010003 - 13 Jan 2022
Cited by 1 | Viewed by 4739
Abstract
The luxury segment of the hospitality sector has been growing worldwide. Luxury hospitality is about providing a unique experience for guests, and this type of experience requires having employees who understand the luxury culture and are trained at the highest level. Luxury hotels [...] Read more.
The luxury segment of the hospitality sector has been growing worldwide. Luxury hospitality is about providing a unique experience for guests, and this type of experience requires having employees who understand the luxury culture and are trained at the highest level. Luxury hotels compete for the best talents, but the current pool of candidates for customer-facing and managerial positions within these establishments is limited. The purpose of this study was to identify skill gaps in Canada’s luxury hotels. Primary data were collected from in-depth semi-structured interviews with twenty luxury hotel managers and analyzed with NVivo 12. Respondents agreed about the skills required for brands to succeed in the luxury market, but they lamented the lack of qualified talents and the difficulty of training and retaining qualified collaborators. The results of the study point to the need to address the luxury skill gap in the hospitality sector, particularly in Canada. Recommendations to address this problem are proposed. Full article
16 pages, 788 KiB  
Article
Place Brand Co-Creation through Storytelling: Benefits, Risks and Preconditions
Tour. Hosp. 2022, 3(1), 15-30; https://doi.org/10.3390/tourhosp3010002 - 30 Dec 2021
Cited by 9 | Viewed by 3872
Abstract
Co-creation in place branding is used as an umbrella term for the complex brand meaning emerging through stakeholders’ participation in place activities, their contribution, collaborations and interchange of ideas and resources. Co-creation is often an aspiration for places to create and promote their [...] Read more.
Co-creation in place branding is used as an umbrella term for the complex brand meaning emerging through stakeholders’ participation in place activities, their contribution, collaborations and interchange of ideas and resources. Co-creation is often an aspiration for places to create and promote their brands collectively. In this context, storytelling—an old technique used in corporate marketing to instigate brand stakeholders’ participation—serves as a method which facilitates place brand co-creation through shared place stories. With the rise of online interactions, the chances of place stakeholders’ participation in brand meaning creation increase, and place stories are effective in allowing diverse place meanings to emerge from various stakeholders. However, when storytelling emerges as a marketing tactic, mostly from a top-down campaign, the stories are not always accepted by all place stakeholders, and they create contrasting brand meanings. The paper aims to investigate the benefits and risks of participation in “Many Voices One Town” (2018), a top-down campaign from Luton, UK, which used storytelling to instigate place brand co-creation. The campaign was created by the Luton Council with an external advertising agency. The campaign attempted to tackle the town’s segregation issues and foster community cohesion through the promotion of seven selected Lutonians’ stories about their diverse and multicultural experiences of living in Luton. The study employs a qualitative methodology to analyse the MVOT case study. Interviews with the council and participants in the campaign and netnographic data from Twitter, Facebook and Instagram were used to gain an insight into residents’ participation in a top-down approach and examine the outcomes of co-creation. Residents’ participation in such a campaign shows numerous benefits but also risks for the place brand. The findings show that participation can sometimes intensify disputes about the town if people’s needs are not properly addressed. The study highlights the importance of open communication between all parties involved in the process, bringing into focus the need for careful coordination of top-down initiatives in line with stakeholders’ needs. It also demonstrates the ‘power of the people’ in the sense that stakeholder engagement with the shared stories led to negative outcomes that were not predicted by the Council. Full article
(This article belongs to the Special Issue What Is New in Place Branding: Concepts, Issues, and Practices)
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14 pages, 613 KiB  
Article
Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective
Tour. Hosp. 2022, 3(1), 1-14; https://doi.org/10.3390/tourhosp3010001 - 24 Dec 2021
Viewed by 2734
Abstract
Place branding often builds upon gastro-cultural features. Yet, the convergence point between gastro-cultural place identity and the experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co-creation and the identity-based approach to place branding. This [...] Read more.
Place branding often builds upon gastro-cultural features. Yet, the convergence point between gastro-cultural place identity and the experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co-creation and the identity-based approach to place branding. This study contributes towards this direction by examining the practices of relevant actors with main place branding authority. Drawing from their online information and presence, a thematic analysis of relevant brands in Greece and Turkey illustrates that operand and operant resource integration reflect the synergies developed between the gastronomic culture in, for, of the place. Further, actors’ intention to co-create the brand influences and is influenced by the brand. Theoretical and practical insights are derived from this study, which may direct future research and inform policymakers about sustainable, inclusive approaches. Full article
(This article belongs to the Special Issue What Is New in Place Branding: Concepts, Issues, and Practices)
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