The Mediated Effect of Social Presence on Social Commerce WOM Behavior

Round 1

Reviewer 1 Report

Dear authors 

The article has an interesting topic, and it is presented with good quality. The weakest part of your study is the introduction. It doesn't conclude enough justification for the study. I feel the authors wrote this article about two years ago. There is no new reference. The title can be changed to something more professional. It doesn't reflex your study in detail. 

Author Response

Review 1

 

The article has an interesting topic, and it is presented with good quality. The weakest part of your study is the introduction. It doesn't conclude enough justification for the study. I feel the authors wrote this article about two years ago. There is no new reference. The title can be changed to something more professional. It doesn't reflex your study in detail. 

We appreciate the comments of the reviewer. We have rewritten partially the introduction in order to highlight the contribution of the paper and we have changed the title as suggested to be more accurate to the content of the article.

“The mediated effect of social presence in social commerce WOM behavior”

 Moreover, we have also added some recent references:

Bigne, E., Andreu, L., Perez, C., and Ruiz, C. (2020). Brand love is all around: loyalty behaviour, active and passive social media users. Current Issues in Tourism, 23(13), 1613-1630.

Devigili, M., Pucci, T., Fiorini, N., and Zanni, L. (2020). Going crazy for reviewing: the drivers spreading e-WOM. In Exploring the Power of Electronic Word-of-Mouth in the Services Industry (pp. 160-178). IGI Global.

Ismagilova, E., Rana, N.P.,  Slade, E.L., and Dwivedi,Y.K. (2021): A meta-analysis of the factors affecting eWOM providing behaviour, European Journal of Marketing, Vol.55, no.4, pp. 1067-1102.

Lee, D., Ng, P. M., and Bogomolova, S. (2020). The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users. Journal of Marketing Management, 36(3-4), 384-403.

MacKay, K., Van Winkle, C. and  Halpenny, E. (2019): Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty, 50th Annual TTRA International Conference, Melbourne.

Ye, S., Lei, S. I., Shen, H., and Xiao, H. (2020). Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model. Journal of Hospitality and Tourism Management, 42, 119-129.

Author Response File: Author Response.docx

Reviewer 2 Report

The topic is interesting for the economics of the digital age, however, I believe that some aspects of the paper must be improved.

-             In the introduction, the authors should define clearly the objectives and structure of the paper,  hypotheses tested,  methodology used, and significance, and finally, they must mention the main conclusions. The paper lacks a precise indication of the novelty aspect.

- I think it would be necessary to restructure sections 3 and 4 so that section 3 presents all the methods used and with a brief description of them. So, section 4 (results section) should present only the results of the application of each method, bring together all the results of the study which must be clearly worded. 

- The conclusions formulated by the authors should  compare with the results of other studies

Author Response

Review 2

The topic is interesting for the economics of the digital age, however, I believe that some aspects of the paper must be improved.

-  In the introduction, the authors should define clearly the objectives and structure of the paper,  hypotheses tested,  methodology used, and significance, and finally, they must mention the main conclusions. The paper lacks a precise indication of the novelty aspect.

We appreciate the comments of the reviewer. We have rewritten partially the introduction in order to highlight the contribution of the paper. We have also added a short description of the content of the article, as well as its contribution to research in the field.

- I think it would be necessary to restructure sections 3 and 4 so that section 3 presents all the methods used and with a brief description of them. So, section 4 (results section) should present only the results of the application of each method, bring together all the results of the study which must be clearly worded. 

Following the reviewer’s advice, we have moved to section 3 some methodological explanations, leaving only the results in section 4.

- The conclusions formulated by the authors should compare with the results of other studies

We have also added a short description of other papers found in recent literature related to the topic trying to compare some of our results with the findings on these papers.

Author Response File: Author Response.docx

Round 2

Reviewer 2 Report

In the paper the bibliographic references must be numbered in the order of their appearance ..... in the new paragraph added in the introduction, there are references 13 and 71, after reference 7 in the previous paragraph.

Author Response

Refrence have been ordere in order of their appearence

Author Response File: Author Response.docx