Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
Tourism and Hospitality
Special Issues
Strategies for Tourism and Hospitality after COVID-19
share announcement

Strategies for Tourism and Hospitality after COVID-19

A special issue of Tourism and Hospitality (ISSN 2673-5768).

Deadline for manuscript submissions: 30 September 2024 | Viewed by 13455

Special Issue Editors

Prof. Dr. Martin Thomas Falk

E-Mail Website
Guest Editor
USN School of Business, University of South Eastern Norway, Gullbringvegen 36, 3800 Bø, Norway
Interests: applied economics; tourism economics; industrial economics; innovation and international economics
Special Issues, Collections and Topics in MDPI journals
Dr. Vilelmine Carayanni

E-Mail Website
Guest Editor
Department of Tourism Management, School of Business, Economic and Social Sciences, University of West Attica, Athens, Greece
Interests: applied statistics; decision models; health tourism; customer satisfaction; COVID-19
Dr. Miriam Scaglione

E-Mail Website
Guest Editor
Institute of Tourism, University of Applied Sciences and Arts Western Switzerland Valais, Sierre, Switzerland
Interests: e-tourism; management and observation tools; innovation; Valaisan tourism observatory; visitor flows
Dr. Alberto Amore

E-Mail Website
Co-Guest Editor
School of Business, Law and Communications, Solent University, Southampton, UK
Interests: destination resilience, overtourism; tourism planning; tourism crisis and disaster management; urban planning; urban tourism and urban regeneration
Dr. Bailey Ashton Adie

E-Mail Website1 Website2
Co-Guest Editor
Center for Tourism Research, Wakayama University, Wakayama, Japan
Interests: world Heritage; heritage tourism; visitor management; community-based tourism; tourism and development; tourism marketing and branding; second home tourism; community resilience; tourism and disasters; tourism and climate change; overtourism
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

Tourism and travel have been reduced to a minimum during the COVID-19 pandemic. Undoubtedly, COVID-19 is the worst crisis ever faced by the travel and tourism industry. Also, tourism-driven economies were severely affected by lockdowns, travel restrictions and the disappearance of international travel.

Domestic tourism is helping to cushion the blow, at least partially, and governments have taken immediate action to restore and re-activate the market, while protecting jobs and businesses. Many countries are also now developing measures to build a stronger tourism economy post COVID-19. These include developing plans to support the sustainable recovery of tourism and stimulate the digital transition promoting a greener tourism system and new technologies of health and safety in the travel and tourism sector.

The journal Tourism and Hospitality is planning a Special Issue to examine the impact of the COVID-19 pandemic on tourism and hospitality and the actions to restore and reactivate the market. A particular focus of the Special Issue is on quantitative studies using real-time data (social media data, mobility data, such as Google, website metrics, platform booking activity, etc.).

Research questions and topics might include:

  • Which destinations and tourist attractions will benefit from the COVID-19 crisis?
  • How will tourist demand for urban and rural tourism change during the recovery phase?
  • What effects will the shift in tourism demand have on domestic tourism in the countries and regions?
  • What are the characteristics of regions that specifically ask tourists not to visit for fear that tourists will transport the virus from areas of high population density to rural areas?
  • What are the new policies and the new technologies adopted after COVID-19 in the travel and tourism sector?
  • Modeling the duration of travel warnings for business travelers and tourists at the regional and country level.
  • Use of AirDNA data to model the change in short-term rentals (Airbnb).
  • Real-time crisis forecasting for different sectors and regions—building scenario techniques (i.e., shape of the turndown: V-shaped recession: steep decline, quick recovery; U-shaped recession: long period between decline and recovery; W-shaped recession: quick recovery, second decline; L-shaped recession: an extended downturn).
  • Contrafactual econometric models, including times series models and panel data models, estimating the extent of the loss across regions and sectors.
  • Perception of risk, vulnerabilities, and resilience by supply and demand sides using advanced methods such as conjoint analysis or choice models.

Studies that use real-time data are particularly welcome. Quantitative studies based on microdata are particularly appreciated (microeconometric methods, statistical model time series, and panel data models). Case studies for specific regions are also welcome. Standalone surveys should cover several regions to facilitate comparisons.

Prof. Dr. Martin Thomas Falk
Dr. Vilelmine Carayanni
Dr. Miriam Scaglione
Dr. Alberto Amore
Dr. Bailey Ashton Adie
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Tourism and Hospitality is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1200 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • COVID-19
  • tourism demand
  • short-term rentals
  • government regulations
  • social media data
  • real-time forecasting crisis

Published Papers (3 papers)

Download All Papers
Order results
Result details
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:

Research

Jump to: Review, Other

10 pages, 1216 KiB  
Article
Be Direct! Restaurant Social Media Posts to Drive Customer Engagement in Times of Crisis and Beyond
by Daphnée Manningham, Hugo Asselin and Benoit Bourguignon
Tour. Hosp. 2024, 5(2), 304-313; https://doi.org/10.3390/tourhosp5020020 - 09 Apr 2024
Viewed by 791
Abstract
Restaurants were significantly shaken by the COVID-19 pandemic, which forced them to intensify their use of social media to communicate with customers. Our objective was to identify which digital marketing strategies generated higher customer engagement during the pandemic, according to variations in the [...] Read more.
Restaurants were significantly shaken by the COVID-19 pandemic, which forced them to intensify their use of social media to communicate with customers. Our objective was to identify which digital marketing strategies generated higher customer engagement during the pandemic, according to variations in the intensity of sanitary restrictions. We manually extracted 639 Facebook posts by 16 restaurants in two Canadian cities (one in a metropolitan area, one in a peripheral region), and coded them according to type of verbal move, format (image, text), and emoji use. The engagement rate was two times higher for restaurants in the metropolitan area, which also used three times more emojis per post on average. The engagement rate was also five times higher for nationally branded restaurants than for independent restaurants. When the pandemic hit, restaurants started to use more text and more directive verbal moves to convey crucial and precise information to customers, notably about sanitary restrictions. Emojis and expressive verbal moves also helped increase customer engagement. While being direct was more efficient in times of crisis, directive verbal moves continued to be used after most sanitary restrictions were lifted. Being direct, thus, appears to be a good digital marketing strategy in the “new normal”. Full article
(This article belongs to the Special Issue Strategies for Tourism and Hospitality after COVID-19)
►▼ Show Figures

Figure 1

Review

Jump to: Research, Other

17 pages, 958 KiB  
Review
Place Branding—The Challenges of Getting It Right: Coping with Success and Rebuilding from Crises
by Heather Skinner
Tour. Hosp. 2021, 2(1), 173-189; https://doi.org/10.3390/tourhosp2010010 - 17 Mar 2021
Cited by 17 | Viewed by 7374
Abstract
A focus on continued year-on-year economic growth was beginning to be seen as unsustainable even before the COVID-19 crisis forced many tourism destinations to rethink their marketing and branding. This paper adopts a critical marketing stance to explore the relationship between place branding [...] Read more.
A focus on continued year-on-year economic growth was beginning to be seen as unsustainable even before the COVID-19 crisis forced many tourism destinations to rethink their marketing and branding. This paper adopts a critical marketing stance to explore the relationship between place branding and two recent extreme conditions affecting the tourism industry: overtourism, as exemplified when the issue became headline news in popular media from the summer of 2017, as many examples were offered of places struggling to cope with their success; and the COVID-19 crisis that effectively brought global tourism to a standstill in 2020, as the industry attempts to rebuild from this current unprecedented crisis. This article is not designed to suggest normative place-branding strategies. Rather, through the presentation of an original model that conceptualizes the cyclical process of rebuilding from crises and coping with success, it aims to provide a warning that whatever place-branding strategies are implemented in a post-pandemic world, for whatever type of tourism, in whatever type of destination, a rein must be employed in order that the drive for recovery from undertourism through successful place branding does not lead to the return of overtourism. Full article
(This article belongs to the Special Issue Strategies for Tourism and Hospitality after COVID-19)
►▼ Show Figures

Figure 1

Other

Jump to: Research, Review

5 pages, 182 KiB  
Case Report
Habeas Corpus: Argentinean Tourists Stranded
by Maximiliano Emanuel Korstanje
Tour. Hosp. 2021, 2(4), 327-331; https://doi.org/10.3390/tourhosp2040021 - 28 Sep 2021
Cited by 2 | Viewed by 2644
Abstract
COVID-19 has doubtless generated a great negative impact in the tourism industry. The measures disposed by governments to contain the virus included strict lockdowns and the closure of borders and airspaces, without mentioning the imposition of social distancing. As a result of this, [...] Read more.
COVID-19 has doubtless generated a great negative impact in the tourism industry. The measures disposed by governments to contain the virus included strict lockdowns and the closure of borders and airspaces, without mentioning the imposition of social distancing. As a result of this, thousands of tourists were stranded abroad, without food or financial assistance. The recovery of the industry is slow, and gradually Europe and the US have returned to a new normal. In Argentina, rather, things have become worse. At the end of June, President Fernandez disposed a new border closure that left thousands of Argentineans stranded again. This case report focuses on the testimonies, fears and expectancies of those stranded tourists. Full article
(This article belongs to the Special Issue Strategies for Tourism and Hospitality after COVID-19)
Show export options expand_more Show export options expand_less
Select all
Export citation of selected articles as:
 
Displaying articles 1-3
Back to TopTop