Customer Perceptions of Sustainability in E-Commerce Practice

Dear Colleagues,

Shaping the rationales of clients' attitudes based on the perception of knowledge about shopping opportunities on the Internet, supported by the most reasonable automation, is the basis for creating the foundations of a smart, sustainable society. There is a wide discussion within the literature on the phenomenon of sustainability, which is being more often used to broadly describe economic and social phenomena. The context of balance, which is common in the existing definitions of sustainability, authorizes the use of this category also for the assessment of sustainable consumer behavior in the electronic market—Internet and mobile. It is especially important to identify determinants that actually influence consumer behavior, which are one of the pillars of the development of a sustainable economy. It is equally important to determine the influence of such rarely analyzed factors,  including cultural, social and psychological factors, especially when technological and functional factors are mainly analyzed.

In this Special Issue, we would like to collect articles that discuss both theoretical and practical aspects, enabling the analysis of the behavior of customers that use a wide range of information and communication technologies and related Internet marketing. On the other hand, we are interested in the impact of various factors on the construction and development of a modern 5.0 society, which will take place thanks to the parallel development of ICT. The formulated conclusions may have a significant impact on the shape of strategies adopted by organizations. Sustainability and development towards a smart society will serve as multidisciplinary themes for this Special Issue.

This Special Issue will specifically focus on presenting the issue of sustainability in regard to a number of phenomena occurring in the business. It will include both theoretical and practical approaches. A special place will be devoted to the study of the perception of sustainability by customers. The scope of this Special Issue will cover all areas of broadly understood management, with a focus on the possibility of using new technologies. The purpose of this Special Issue is to show how the issue of sustainability can be implemented in various areas of management. An additional goal will be to show how the perception of sustainability by customers is changing.

Prof. Dr. Witold Chmielarz
Dr. Marek Zborowski
Dr. Alicja Fandrejewska
Guest Editors

Manuscript Submission Information

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• consumer behavior
• perception of ICT tools
• perception of innovations
• place and role of marketing in customer perception
• models of customer perception strategies
• culture differences in customer behavior
• impact of technical tools on consumer behavior
• sustainability development
• Internet shopping preferences
• determinants of customer behavior
• determinants of smart society development