1. Introduction
In the past several decades, the worldwide wine industry has seen significant changes as a result of the global rise in the number of wine producers, the expansion of wine markets in the new world, and the alteration in wine consumer behavior on a global scale [
1,
2]. There are about 7.3 million hectares of vineyards worldwide [
3]. The European Union is a prominent actor in this regard, with 3.2 million hectares, of which about 75 percent are located in Spain (>900,000), France (>790,000), and Italy (>688,000) [
3,
4]. Currently, viticulture is commercially valued for its contributions to wine production and the attractive landscapes it creates for tourism and hedonism [
3]. However, like with other forms of intensive agriculture, the viticulture industry’s extensive use of pesticides places it among those with the greatest environmental effect [
5]. In the majority of the world’s vineyards, conventional viticultural procedures entail the use of herbicides to soils and synthetic pesticides to plants to control diseases and insects [
6].
Although society has become more organized against traditional viticulture techniques, the percentage of planted surfaces has not altered [
7,
8]. According to Gilinsky [
9], by adopting a sustainable strategy in the wine business, future generations may reap the benefits of expansion, long-term profitability, and enduring success in the wine sector. In this regard, new technology and green management strategies may play a crucial role in facilitating the shift to more sustainable winegrowing and winemaking practices [
10,
11]. Moreover, in this business, sustainability may be a competitive component, a market-driving strategy, and an innovation process driver [
12,
13].
The worldwide wine trade is a difficult sector due to the fact that wine quality must adhere to specified criteria in order to be sold [
14,
15]. Although the winegrowers shared similar learning pathways, they often argued over the most successful viticultural methods and procedures. However, they are able to see the benefits of adopting sustainable habits and, in addition to economic incentives, have in-ternal motives to do so [
16,
17,
18]. The wine business is dependent on operations governed by sustainability procedures [
11,
19]. For their part, wine product consumers have introduced the criterion for the acquisition of drinks produced from sustainable practices into their purchasing processes, with a tendency to conclude that sustainable practices improve wine quality, even if they do not have a clear understanding of what this means in practice [
13,
20,
21,
22]. Then, it seems that both consumers and producers are conscious of the need to balance expansion with the decrease of the negative effects it may have when pursued without planning and consideration for the environment, society, and economy [
23,
24].
Therefore, there are certain challenges to be faced in the coming years, as the lack of consensus on what constitutes sustainability in the wine industry, which might vary according on geographical area, wine kind, and participating individuals [
25], the cost of implementing sustainable practices, which may require significant investment in new equipment, technology, or personnel [
26], or the complexity of the supply chain, which involves multiple stages from grape production to wine distribution, making it challenging to track and manage sustainability practices throughout the entire process [
27], among others.
The wine industry has a considerable impact on environmental degradation, waste production, and greenhouse gas emissions, whereby sustainable practices can help mitigate the environmental impact of wine production and contribute to improve the sustainability of the industry [
28]. In this vein, research on sustainable practices can help wine producers, researchers, and politicians to identify the most effective and efficient practices for reducing the environmental impact of their activities, so that are both environmentally sound and economically feasible [
26].
In addition, this may allow wine producers to navigate the complex regulatory environment surrounding sustainability in the wine industry and develop strategies in line with the existing regulatory frameworks in each region [
29]. Furthermore, research can help the wine industry to meet increasing consumer demand for sustainably produced wine, as they are more conscious of the impact of their purchasing decisions on the environment and are looking for goods produced in a sustainable manner [
27]. Thus, by implementing sustainable practices and communicating these practices to consumers, wine producers can differentiate their products in a crowded marketplace and appeal to environmentally conscious consumers.
However, few studies examine the implementation of sustainable practices in the wine industry, and how this can enhance the firms’ competitiveness [
30,
31,
32]. Therefore, it is necessary to do research on sustainable practices and social policies in the grape and wine business [
33]. In addition, this industry may have a substantial influence on other complementary industries, promoting the economic growth of the areas where its producers are located [
34,
35].
The main aim of this work is to analyze the literature on sustainability in the field of vine and wine production, in order to try to reveal the main characteristics, such as the most important institutions, authors, and countries, using different indicators, as well as to try to unveil the main subfields developed by the researchers. This research presents a bibliometric analysis of sustainability in the field of viticulture and winemaking, taking into account all publications published until 31 of December of 2022, the day the data were collected. Using the R-based software Bibliometrix® in its version 4.1.1, this study is designed to penetrate beyond the intellectual structure to the conceptual and thematic underpinning framework, revealing subject classifications, research wedges, and future research prospects.
In this study, bibliometric analysis was chosen over traditional review methods because bibliometric techniques present some benefits for revealing unique but linked networks within a subject and for providing domain overviews, such as impartiality, clarity, objectivity, ruggedness, and usefulness [
36]. Revisions conducted using bibliometric techniques have the potential to improve the field by allowing researchers to gain a thorough understanding, identify research holes, and conduct assessments of pertinent current scientific problems. The analysis is carried out over articles published until 31 December 2022, totaling 2096 publications by 7490 researchers from 91 countries. There are 143 single-authored documents written by 133 individuals, whereas the remaining 1953 papers have 4.77 authors on average. The articles analyzed have 96,233 references and garnered 35,674 citations. Regarding the structure of this research paper, in the following section, the employed methodology is described. The key results are then presented in the third part. Finally, conclusions, limitations, and future research directions are presented.
4. Discussion
Sustainability is a challenge that all nations must address to try to reduce the environmental impact of their productive activities and the population’s lifestyle. In this regard, the grape and wine industries have grown considerably in importance in recent years, economically, socially, and culturally. For this reason, this paper attempts to establish, through the use of bibliometric techniques, which are the main authors, universities and countries, among other features, that contribute to the sustainability of this development. Then, in the following paragraphs, the content of the information displayed in the form of tables and figures is discussed.
Table 1 shows the main aggregate characteristics of the literature analyzed in this paper. In this regard, this paper analyses 2096 papers from 701 sources. As can be observed, this relevant topic has gained popularity over the years, which is reflected in an average growth rate of 5.71%. This comprehensive topic can be analyzed from different perspectives (economic, agricultural, food, chemical, health, etc.), which is captured in the 6382 keywords used by authors. Furthermore, it is observed that the vast majority of the articles are co-authored, with an average number of authors exceeding 4 per paper, and a low percentage of sole authorship, around 6.8% of the total. It is worth noting that the number of authors (7490) is not equal to the total number of authors involved in the papers, since an author may have participated in more than one paper.
Sustainability and the wine industry are global phenomena, which have considerably increased their presence and influence at all levels of society in recent years. In this regard, this fact is reflected in the percentage of international cooperation, which is also substantial, surpassing the figure of 27%. Sustainable development has been established as a key goal to be achieved in the coming years in both developed and developing countries. In the field of grape and wine production, the development and implementation of measures aimed at increasing sustainability can favor the efficiency and growth of the sector, especially through better use of resources, increased quality of production, and improved business reputation with customers, both current and potential.
Figure 2 illustrates the considerable growth of the topic analyzed in the last five years and, especially, since the year 2019. This reflects the increasing importance of sustainability issues in the global wine industry and highlights the need for continued research and innovation in this area. By better understanding the current state of research in this field, researchers can identify areas where further research is needed, and help to support the continued growth and sustainability of the wine industry. Although the average rate of growth in the number of publications is 5.71% from 1994 (the year of the first publication) to 2022, it was not until 2012 that a considerable increase in the number of publications was observed which, until that time, remained below 50 publications per year. Therefore, as of the year 2020, the barrier of 300 publications per year was surpassed.
The top ten journals per number of publications in the field of study are displayed in
Figure 3, in which it can be observed that the top three stand out from the rest, with a much higher number of publications. This information of the evolution of papers published yearly by these top three journals is presented in
Figure 4. In this vein, the number of papers published by
Sustainability,
Journal of Cleaner Production, and
Agronomy, the leading journals, is five, three, and two times higher than the amount published by the fourth leading journal, as shown in
Table 2. However, it is worth mentioning that the difference between the rest of the journals ranked in this top ten is minimal (from 35 to 25 articles published by the fourth and tenth leading journals, respectively). When analyzing in detail the number of publications over time of the top three journals, can be seen that the first article in this field of study was published in 2005, 2012, and 2019 by
Journal of Cleaner Production,
Sustainability, and
Agronomy, respectively. Then, the last one (
Agronomy) draws attention, since in only three years it has managed to position itself as a top-three ranked journal in this field of study by number of publications.
Furthermore, this ranking is comprised by journals focused on different approaches of the fields analyzed, as sustainability (Sustainability, Journal of Cleaner Production, Science of The Total Environment), agriculture and botany (Agronomy, Frontiers in Plant Science, Plants), and food research (British Food Journal, Foods, International Journal of Wine Business Research, Oeno One). Therefore, the multidisciplinary scope of the topics analyzed is reflected in the top ten most prolific journals.
To determine the most important authors in these fields, besides analyzing the number of published papers, the number of citations obtained by each of them were considered, taking into account the 2096 papers analyzed, as well as their h-index, which is displayed in
Table 3. Then, it is worth highlighting the contribution of some authors, such as Medrano H., Lamastra L., and Santos J.A., which are ranked as top ten in the three classifications, while others, such as Alonso A.D., Cerda A., and Fraga H., are ranked in two of them. As shown in
Table 4, some of these authors are also ranked in the top ten when analyzing the number of articles fractionalized, such as Alonso A.D., Santos J.A., Cerda A., and Fraga H. In this vein, we can establish that these authors are some of the most important researchers in the fields analyzed.
Regarding the production over time of the top ten authors in terms of published papers,
Figure 5 displays all their scientific production is clustered from 2010 to 2022 and, especially, from 2016 onwards. One of the main reasons of this is the growing awareness of the impact of climate change on agriculture and the need to develop sustainable practices that can mitigate these effects. As the wine industry is particularly vulnerable to the impacts of climate change, research on sustainability has become increasingly important [
115]. Furthermore, another reason may be the growing consumer demand for sustainable products, as consumers are becoming more environmentally conscious and are increasingly seeking out sustainably produced products [
116]. In this vein, there is a growing recognition among wine producers that sustainability is not only important for environmental reasons but also for economic reasons, as they can help to reduce costs and increase efficiency, which can ultimately improve the profitability of wine production [
117]. Moreover, the increase in research on sustainability in the wine industry can also be attributed to the growing availability of funding for sustainable agriculture research, as governments, private organizations, and academic institutions are increasingly investing in research on sustainable agriculture, which includes research on sustainable wine production practices [
118]. This information is in agreement with that shown in the second figure of this paper.
In
Table 5, the top ten papers in terms of citations received are ranked. Furthermore, in
Table 6 are exposed the ten documents with the higher number of cites considering local citations, also showing their degree of global citations. The last reflect a more cross-cutting approach, while local citations refer to highly specific research in a particular area of investigation, and therefore receive citations from specialized literature to a greater extent.
Regarding the most important affiliations,
Table 7 presents the ranking of the most prolific affiliations. It is worth noting the outstanding presence of Italian universities in this classification, with five positions, including first (University of Milan) and second (University of Padova). In addition, there are Portuguese universities, in third (University of Lisbon) and fifth place (University of Trás-os-Montes e Alto Douro). Finally, we find the University of California (U.S.A.), The University of Adelaide (Australia) and the University of La Rioja, in seventh, eighth, and tenth position. All of them are located in countries with a large grape and wine production. In this line, and in connection to the most important countries in the fields of study analyzed,
Table 8 displays the top ten countries.
The top three countries both in terms of papers published and citations received, are Italy, Spain, and U.S.A., in the same order, which makes sense, since Italy and Spain are the first and second largest wine producing countries in the world in terms of volume, and the third and first important countries in terms of vineyard extension, respectively, while U.S.A. is another important actor in this regard [
3,
4,
29,
117,
118]. There are also other major players in grape and wine production, such as Australia, Portugal, France, Germany, China, New Zealand, Brazil, South Africa, and Canada. Furthermore, France and Australia are the countries with a higher ratio of multi-country collaboration, while South Africa and Spain have a lower amount in this respect. In terms of average number of citations per article, the top three countries are U.S.A., Australia, and New Zealand. Thus, although New Zealand is not in the top ten in terms of total number of citations, it does manage to enter the top ten ranking when analyzing the average number of citations per article. Although New Zealand is not at the top of the rankings of the largest wine producers, wine extension, or wine consumption, is an important player in research on sustainability of the wine industry due to its commitment to environmental stewardship and sustainability practices in winemaking, having implemented several sustainable initiatives in their vineyards, such as minimizing the use of pesticides, reducing water consumption, and adopting renewable energy sources, which lead to an increase in the number of organic and biodynamic vineyards in the country [
119]. In this vein, New Zealand has established the Sustainable Winegrowing New Zealand program, which promotes sustainability practices in the wine industry and provides a certification system for wineries that meet specific environmental standards. Thus, these countries are, for one reason or another, major players in the wine industry at the global level, each with their own unique wine regions and grape varieties that contribute to the diversity and richness of the global wine industry, and are investing in research to try to improve the sustainability and efficiency of their productive exploitations.
In
Table 9, the keywords that are more commonly used by authors are analyzed. With respect to the fields analyzed, we can observe some keywords related with the care of the environment, as sustainability, climate change, impact, or behavior. The wine industry is a significant contributor to global greenhouse gas emissions, being responsible for approximately 0.1% of global greenhouse gas emissions [
120]. Research on sustainable practices in winemaking can help to reduce emissions, which may allow to mitigate climate change, and is necessary to maintain the long-term viability of the industry [
121]. Furthermore, other keywords are more closely linked to the economic area, as management, performance, growth, consumption, yield, or industry. In this respect, research has shown that implementing sustainable practices can not only reduce negative environmental impacts but can also improve the quality of the wine produced and increase profitability for producers [
122]. Finally, besides finding keywords more related to the agricultural process for the production of grapes and the subsequent winemaking process, such as wine, quality,
Vitis-vinifera L., food, life-cycle assessment, grapevine, or soil, we found two keywords that may be more associated with health care, such as phenolic compounds or antioxidant activity. This is understandable, considering that there are several studies that relate moderate wine consumption with health benefits, as a reduced risk of cardiovascular disease, stroke, type 2 diabetes, and certain types of cancer [
123,
124], as well as better cognitive function, a lower risk of dementia, and improved mental health [
125].
Table 10 shows the classification of keywords in five groups, depending on their level or co-occurrence. Those keywords more related with the agricultural approach are classed in the first cluster, referring to different issues related to the process and control of grapevine. The wine industry relies heavily on the cultivation of high-quality grapes to produce premium wines. This requires careful attention to soil quality, climate conditions, pest and disease control, and vineyard management practices, e.g., different grape varieties have specific soil requirements, which must be met in order to produce optimal results [
126], the temperature, rainfall, and sunlight levels in a particular region can significantly impact grape development and quality [
127], grapevines are susceptible to a range of pests and diseases, including phylloxera, powdery mildew, and black rot [
128], and factors such as pruning, trellising, and canopy management can impact the yield, quality, and flavor of grapes [
129].
The second group is comprised of keywords related to the properties of grapes and wine for health care. In addition to its pleasant taste and social appeal, wine has been found to have a number of health benefits when consumed in moderation. Some of the key properties of wine that contribute to its potential health benefits include its antioxidant content, polyphenols, and resveratrol. In this regard, wine is a rich source of antioxidants, particularly flavonoids and phenolic acids, which have been shown to have anti-inflammatory, anti-cancer, and cardiovascular protective effects [
130]. Polyphenols improve endothelial function, reduce oxidative stress, and lower blood pressure, all of which contribute to a reduced risk of cardiovascular disease [
131]. Resveratrol has been found to have a range of health benefits, including anti-inflammatory, anti-cancer, and neuroprotective effects, as well as positive effects on glucose metabolism and insulin sensitivity, which may help to reduce the risk of type 2 diabetes [
132].
The third one of those connected to sustainable agronomy. In recent years, there has been a growing recognition that sustainable agronomy practices can help to reduce the environmental footprint of the wine industry while also improving the quality of the wine produced, which involves organic farming practices, precision agriculture techniques, and biodynamic farming, among others. Organic farming refers to the use of natural fertilizers and pest management techniques, as well as the avoidance of synthetic chemicals, and can help to improve soil health, reduce erosion, and enhance biodiversity, all of which contribute to more sustainable vineyard management [
133]. Precision agriculture involves the use of technology, such as sensors and mapping tools, to optimize irrigation and fertilizer use, as well as to identify areas of the vineyard that may require additional attention, being useful to reduce water and fertilizer use, while also improving the quality of the grapes produced [
134]. Regarding biodynamic farming, this is a holistic approach to vineyard management, which takes into account the interconnectedness of the soil, plants, and surrounding ecosystem, and may allow the enhancement of soil health, promote biodiversity, and reduce the use of synthetic chemicals, all of which contribute to a more sustainable vineyard management approach [
135].
Cluster four is composed of keywords related to wineries and wine tourism. Wine tourism has been found to have a range of benefits for the wine industry, including increased sales and brand recognition, improved relationships with consumers, and the ability to diversify revenue streams. Wine tourism can lead to increased sales of wine, both at the winery and in retail outlets, as wine tourists are often more likely to purchase wine directly from the winery after having a positive experience, as well as being more likely to seek out the wine in retail outlets after their visit [
136]. In this vein, they usually are more engaged with the wine they consume and are interested in learning about the production process, which is an opportunity for wineries to educate consumers about their wines, as well as to build brand loyalty and establish a sense of community [
137]. In addition to these benefits, wine tourism can also provide wineries with an opportunity to diversify their revenue streams, as may provide wineries with additional revenue streams, such as through the sale of food or merchandise, or through the provision of accommodation or event spaces [
138].
The last one, cluster five, is connected to sustainability, efficiency, and innovation in vineyard and wine businesses. Adopting sustainable practices, improving efficiency, and innovating new technologies and methods for producing wine can have significant benefits for the industry, including reducing costs, improving quality, and enhancing brand reputation. Sustainable practices can help to reduce the environmental impact of vineyard and wine businesses, while also enhancing economic and social sustainability, e.g., sustainable practices such as reducing water and chemical use, using renewable energy, and promoting biodiversity can help to reduce costs, improve soil health, and support local communities [
139]. Furthermore, improving efficiency can help to reduce costs, increase productivity, and improve the overall competitiveness of businesses, e.g., the use of precision agriculture techniques, which involves the use of technology to optimize irrigation and fertilizer use, as well as to identify areas of the vineyard that require additional attention, can help to reduce waste, improve grape quality, and reduce the environmental impact of vineyard management [
140]. In connection with this, innovation may drive growth and competitiveness in the wine industry, while also addressing key challenges such as climate change and changing consumer preferences, e.g., innovation in winemaking techniques, such as the use of alternative oak products, can help to improve the quality and consistency of wine, while also reducing costs and environmental impact [
141]. These connections are displayed in
Figure 6 to facilitate the visualization of the information.
Table 11 shows the intellectual structure of the fields under study. Co-citation analysis reveal the most influential authors and studies based on their co-citation patterns, allowing the identification of clusters of related studies and areas where there is a high level of co-citation activity, as well as emerging trends and areas of research, and also the identification of gaps in the literature that need to be addressed [
142]. Through revealing hidden connections between authors, ideas, and concepts, this information identifies the most important and influential studies in a field, identifies emerging areas of research and trends, and map the intellectual structure of a field. This analysis provides a solid basis for future research to further study the relationships identified, allowing scholars to further deepen the knowledge base that supports all the investigations carried out in the established areas.
Figure 7 displays this information in a visual form, which may facilitate its reading and understanding.
Finally,
Table 12 presents the number of international research cooperation agreements carried out by the main countries in the fields under study in this paper, the role of Italy and Spain being highlighted as drivers of international collaboration in research articles. In this regard, international collaboration may improve our capacity to address global challenges facing the wine industry, such as climate change and disease outbreaks, leading to the exchange of knowledge about different winemaking practices and grape varieties, as well as providing opportunities for researchers to learn about different cultures and ways of thinking, among other important issues [
143,
144]. This may occur through the development of new networks and partnerships which can be used to promote the adoption of new technologies and practices, increase the impact of research on the wine industry, and promote sustainable and efficient wine production practices [
145]. Furthermore, it can drive the development of shared databases and research protocols, allowing researchers to more easily access and analyze data from around the world, accelerating the progress in understanding grapevine genetics and developing new disease-resistant varieties [
146].
In connection with the results, Spain and Italy are two of the world’s most important wine-producing countries, with a long history of wine production and a wealth of knowledge and expertise in the field. These countries have a long tradition of sustainable wine production, with many producers using organic and biodynamic farming practices [
147]. They are important contributors to international research on grapevine genetics and disease resistance, as have developed extensive grapevine collections and databases, which are used to support international research efforts, e.g., the Spanish Grapevine Germplasm Bank and the Italian Vitis International Variety Catalogue provide valuable resources for grapevine researchers around the world, enabling the identification of new disease-resistant varieties and the study of grapevine genetics [
146]. In addition, Spain and Italy are well known for their high-quality wines and have developed a wealth of expertise in sensory analysis and wine evaluation [
148]. This expertise has been increasingly being shared through international collaborations, which are helping to develop new methods for wine analysis and quality control [
147,
148]. Finally, they are two of the world’s most popular wine tourism destinations, attracting millions of visitors each year, which drives the promotion of wine tourism as an important economic driver for the wine industry, and to develop new approaches to wine tourism marketing and management, allowing them to develop extensive expertise in wine tourism marketing and management, which is increasingly being shared through international collaborations [
149]. As in the previous cases,
Figure 8 was generated to facilitate the visualization and interpretation of these data.
On the basis of the data analyzed, the importance given to sustainability research on viticulture and wine production is evidenced by some of the main producing countries, mainly in North America and Europe, in addition to Australia, New Zealand and South Africa. In this regard, it is noteworthy that South American winegrowing and winemaking powers, such as Argentina, Chile, Peru, or Bolivia, are absent from the lists of the main countries in terms of scientific research in the fields under study. It is worth mentioning that this fact is not necessarily related to a lower productivity of researchers, but may be due to the existence of a smaller number of researchers, either in general terms or dedicated to this area of study. Moreover, Chile appears as one of the recipient countries of cooperation agreements initiated by the U.S.A., Australia, and France.
5. Conclusions
Although important changes have been undergone in recent decades, from an environmental standpoint, there is still a lack of influence from the wine industry on sustainability policies, which often results in inflexible and economically unsustainable laws, regulations and economic rules. In addition, they are often composed of several small and medium-sized businesses operating in very varied environmental and social situations. Therefore, winegrowers are locked into customary techniques by a complicated set of limitations, and the prevalent misconception that the issue can be rectified by “letting nature take its course” exacerbates the problem. In recent years, the devastation caused by climate change has compelled governments and academics alike to reevaluate their strategies for reaching more sustainable practices. In the context of agriculture and other food-producing businesses, the devastation caused by environmental degradation has led to a rise in participation in collaborative research [
150,
151].
Concerning the theoretical ramifications, it is necessary to reassess the role of academic research in the creation of methods capable of facing the present problems for the sustainability of vineyards and the wine industry in a complicated global setting. The wine industry faces significant environmental and social challenges that require sustainable solutions [
152]. In this regard, a transdisciplinary strategy including not only agronomic and biological disciplines, but also human and social sciences would be required. Then, it is vital to promote the creation of medium- and long-term plans, as well as the interaction between various academic fields, the players of the grape and wine sector, and public and commercial organizations, as well as the societal understanding of the significance of sustainability [
153]. Wine production is a complex system that involves multiple stakeholders, including producers, suppliers, distributors, and consumers. Then, sustainable solutions require a holistic understanding of the wine industry and its interconnections with the environment, society, and the economy [
154]. Regarding the above, open innovation processes with sustainable goals might assist in concentrating these players, resources, and talents to raise the possibility of achieving sustainable development goals in these areas. In this way, research is essential for acquiring the required knowledge foundation. In addition to the conventional belief that innovation is a result of the one-way transmission of research discoveries to practice, innovation also occurs on the ground when several stakeholders convene to debate practical challenges and to create solutions. This encompasses business, governmental, and private institutions, and societal actors.
According to the managerial implications, it is crucial for the wine industry’s future growth to handle the problem of environmental and social sustainability while retaining economic viability. Achieving this objective involves, on the one hand, assistance for the application of sustainable practices by producers, and, on the other, increased consumer knowledge and marketing tactics that encourage customers to purchase sustainable wines. In order to increase the prevalence of sustainable practices among winemakers, it is essential to close the considerable information gaps regarding the perceived environmental advantages, economic benefits, and costs. Thus, enhanced research effort concentrating on the costs and advantages of various winegrowing approaches and implementation help might facilitate their spread. Additionally, a greater use of community-based and participatory initiatives would be ideal, in which producers collaborate as an industry group or via multi-stakeholder partnerships to promote practices that impart substantial environmental, social, and economic advantages to the larger community. In this regard, wine producers must communicate their sustainability practices and achievements to consumers, investors, and other stakeholders, as well as use third-party certifications and labels to build trust and enhance their reputation [
155,
156].
In addition, a greater understanding of the environmental advantages of sustainable practices and a greater perception of consumer efficacy should increase consumer engagement and attitude toward sustainable wine. In this regard, research on the effect of environmental practices on human health might encourage customers to purchase sustainable wine, while marketing efforts may otherwise simply appeal to the altruistic principles of environmentally conscious consumers. Major efforts must be made to improve communication with customers, since the proliferation of competing sustainable labels and claims causes consumer confusion and distrust. Additionally, it is crucial to have standard criteria for assessing environmental and social performance, which may be utilized to provide customers with accurate and trustworthy information. A tight partnership with the university may be advantageous for the wine business, since research findings may aid producers in adopting sustainable methods and give solutions to certain management concerns. The social responsibility of research may influence sustainability by distributing findings that encourage economic actors to adopt a sustainable behavior and raise industry and consumer knowledge of sustainability.
The adoption of sustainability methods in the wine business must satisfy some fundamental requirements that are directly tied to the economic success of the firm, as well as the protection of biodiversity and social inclusion. A framework of sustainable practices may assist in highlighting and systematizing present practices or an endeavor to enhance wine management and foster innovative processes in wine areas. Sustainable practices in viticulture and winemaking can reduce production costs, improve product quality, and enhance brand reputation [
157]. In addition, this may serve as a means of positioning the wine region among markets and consumers. In this way, the most recent publications from the International Organization of Vine and Wine and the advancement in sustainability evaluation tend to direct frameworks toward more effective propositions for enhancing wine sustainability, in order to strategically address operational issues. Wine producers must consider the entire value chain of their products, from grape production to packaging and distribution, when developing sustainable practices, to allow the identification of opportunities for cost savings and brand differentiation [
158].
Furthermore, by investing in academic research, leading countries, such as Italy, Spain, or France, can stay ahead of their competition and maintain their position as top wine producers, through the implementation of new technologies, fermentation techniques, and grape varieties that can enhance the flavor, aroma, and texture of wines, as well as expanding their markets by developing new wine products that cater to changing consumer tastes and preferences, such as low-alcohol wines or canned wine [
159,
160]. As this industry requires a significant amount of natural resources, research may help leading countries to develop sustainable practices that reduce the environmental impact of its activities, as well as to maintain the health of the soil, reduce chemical inputs, and promote biodiversity in vineyards [
161]. In this regard, grapevines are susceptible to a variety of diseases, including fungal infections, bacterial infections, and insect infestations, which can reduce crop yields and quality. Academic research may drive the identification and development of new disease control methods, such as the use of natural predators and biopesticides, that can reduce the use of harmful chemicals and improve crop yields [
146].
Since the initial release of the database in 1994, this is a relatively new subject of research in contrast to others. Nonetheless, the number of papers in this area of research has increased dramatically since then, from one paper in 1994 to 347 articles published in 2022 and, particularly, since 2012. This is an astounding increase, indicating that researchers are paying more attention. This may be a result of rising concern among all social, political, and economic actors about the sustainability of the vine and wine industry.
Managers should interpret the sustainability challenge as an opportunity rather than a threat for business competitiveness and profitability. Companies can develop differentiation strategies that allow them to increase their revenue volume by building a quality image based, to a large extent, on a solid environmental reputation. In this sense, academic research seems to have taken a clear direction towards sustainability as a means to increase the competitiveness of the sector in the medium and long term. To the extent that society is increasingly aware of the importance of reducing the environmental impact of business activity, this factor is established as a key element in future purchasing decisions, which could affect the competitiveness of companies and the socioeconomic development of wine-producing territories. In this sense, collaboration between different entities and stakeholders, especially universities, can be fundamental for the development of innovations that increase the sustainability of the wine industry. Then, by collecting additional data from other relevant sources, the scope of this research could be expanded in the future.
While bibliometric analysis provides valuable insights into research performance, it also has certain limitations that should be considered. The number of citations a paper receives can be affected by factors such as the visibility of the topic or the journal’s, author’s, or institutions’ reputation [
162,
163]. This means that a paper with low quality or impact could receive more citations than a high-quality paper in a less visible field or journal. Furthermore, due to the fact that we used specific keywords to search for publications in sustainability of the wine industry, and the use of a single database (WoS), although a substantial part of the major papers in this area were considered in the review, it was not possible to include all of them.
Future research might employ, besides bibliometric methods, alternative methodologies, such as social network and factor analysis, to disclose ongoing tendencies in research by examining the latest publications and taking into account other pertinent databases. In addition, it would be interesting to carry out an in-depth analysis of the work identified through co-citation analysis, in order to reveal the possible lines that are currently being developed and that will shape future research trends.