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Journal: Sustainability, 2024
Volume: 16
Number: 1113

Article: The Effect of Brand Lovemark on Reusable Cups in Coffee Shops: Machine Use Intention, Willingness to Pay a Deposit, and Green Brand Loyalty
Authors: by Yooin Noh, Min Jung Kim and Dae-Young Kim
Link: https://www.mdpi.com/2071-1050/16/3/1113

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