Can Voice Reviews Enhance Trust in Voice Shopping? The Effects of Voice Reviews on Trust and Purchase Intention in Voice Shopping
Round 1
Reviewer 1 Report
In summary, this paper presents a study that investigates the effect of reviews and product types on users’ trust and purchase intentions in voice shopping. This study is very interesting and up-to-date to the scientific community. In my opinion, the article's structs need to be improved since it does not have a conclusion section. I suggest that the authors change the name of section 6 to “conclusion and discussion” and include section 7 -implications in this section, 6.3. Implications.
In the introduction section, it is missing an explanation of what is voice shopping, for a better understanding of the problem. The authors have this explanation in section 2, first paragraph. I suggest the authors bring this first paragraph for the introduction.
Author Response
We would like to express our gratitude to the reviewer for your kind and valuable comments. It is our belief that we have addressed all the issues raised by the reviewer in this revised version of the manuscript. Below are our point-by-point responses to the reviewer’s comments. All reviewers’ comments were italicized. Revised or added texts are highlighted in red.
Following your suggestion, we modified the structure of our manuscript as changing the name of section 6 to “Discussion and conclusion” and include section 7 -implications in this section to “6.3. Implications”.
We sincerely appreciate your time and effort in reviewing our manuscript and providing insightful comments and helpful directions for this revision. We appreciate your thoughtful reviews, which have assisted us in making this a better paper.
Author Response File: 
Author Response.docx
Reviewer 2 Report
The authors should significantly improve the results they indicate in the asbtract. Tables 1 and 2 seem to indicate that users moderately agree with "Trust in vendor" and this does not seem consistent with what the bastract presents.
Another aspect that should be included in the study is to know if the usability of the voice interface . That is, there is no report of levels of acceptance or frustration with the voice modality. This could explain the levels of moderation that are reported.
Author Response
We would like to express our gratitude to the reviewer for your kind and valuable comments. It is our belief that we have addressed all the issues raised by the reviewer in this revised version of the manuscript. Below are our point-by-point responses to the reviewer’s comments. All reviewers’ comments were italicized. Revised or added texts are highlighted in red.
1) Thank you for your comment. We admit that we did not mention the variable of ‘trust in vendor’ in abstract. We added the ‘trust in vendor’ in the abstract.
2) Thank you for your comment. We admit that there is no report of levels of acceptance or frustration with the voice modality nor usability of the voice interface in our paper. If we had considered that part, we could have measured a better user experience, but we did not measure that variables of acceptance, frustration, and usability. We added that part as a limitation of our study and modified the limitation and future study section.
“Finally, this study revealed how providing voice reviews in voice shopping can increase trust in voice shopping but did not measure whether the newly suggested VUI increases user satisfaction and reduces frustration with the voice shopping experience. We thought measuring user satisfaction is apt to subjective feelings, so we measure the user experience through whether trust in shopping was improved instead of checking user satisfaction. However, not measuring user satisfaction for voice interfaces may be a limitation of this study, given that measuring user satisfaction for new VUI can help improve VUI development. (pp. 10)”
We sincerely appreciate your time and effort in reviewing our manuscript and providing insightful comments and helpful directions for this revision. We appreciate your thoughtful reviews, which have assisted us in making this a better paper.
