Development of a Cycle-Tourism Strategy in Greece Based on the Preferences of Potential Cycle-Tourists
2. Literature Review: Case Studies on Promoting Cycle-tourism
- The services in which cycle-tourists are more interested refer to the following [32,34,35]: Existence of hydration, bike-friendly overnight stay (with the possibility of selection from a wide range of accommodation types), travel information in their own language, meals friendly to cyclists, possibility of involvement in various outdoor or cultural activities, clean sanitary spaces, possibility of bicycle repair, maintenance, transportation, renting, and parking.
- Experienced cyclists from abroad engaged in DIY cycle-tourism and recreational tourism.
- Experienced and inexperienced cyclists from abroad engaged in DIY cycling tourism and short duration recreational tourism.
- Experienced and inexperienced Greek cyclists engaged in DIY cycling tourism and short duration recreational tourism.
- Experienced Greek cyclists engaged in long-duration cycle-tourism.
“The traditional coffee shop is the alpha and omega in a small village or town, because there you learn what’s happening in the village! Everything! The case is usually that there is a coffee shop and there is nothing else. Nothing! Or you can’t find even this small store and then you have to find whose home is the “coffee shop” of the village. (…) If there is a coffee shop, then you will find five things, it goes together, there is no coffee shop without a convenience store built inside…”Cyclist, Interview No 10
- Retail shops (convenience stores, corner shops, fruits and vegetables, bakeries, supermarkets, etc.), since they are useful for the cheap resupply of the cyclists, who have additional motives for visiting them if: (a) They allow to put their bicycle in the shop or park it in an area with visual contact, (b) provide infrastructure (even minimum one) for repairing usual bicycle malfunctions, (c) sell food useful to cyclists (dry food with energy and protein and hydrating food), (d) have clean toilets, (e) sell local products, (f) provide information about sights and events on the local level and (g) have free wi-fi connection.“A bike-friendly café? (It should provide) Bike stands of good quality and the necessary cycling infrastructure. Concerning nutrition, it should provide cyclists with all the necessary alimentation (hydrating and dry food) in order to cope with cycling. It would also be nice to be a thematic café focused on cycling in order to be really bike-friendly. (…) In case shopkeepers behave in a non-bike-friendly way, tourists are expelled. Someone visited a café and there was no place to park her bike. She never visited this café again”Cyclist, Interview No 7“Apart from (cycling and parking) infrastructure, (…) I want to have “real” local lunch! I want to eat something that locals usually eat at their homes: Their bread, their cheese. Don’t kid me: I don’t want you to sell me something expensive that is not a traditional product”Cyclist, Interview No 12“(I need) Information about museums, places of tourist interest, archeological site, wine festival, beer festival, public day, carnival, photographs of interesting places”Cyclist, Interview No 17
- Catering services, such as restaurants, taverns, fast foods, coffee shops, snack bars and confectioneries since, apart from the possibility for cyclists to buy products, it is possible for them to rest. The visit motives in such stores by the cyclists are referring to a series of issues, similar to the ones presented in the previous bullet point.
- Accommodation like hotels, hostels, cottages, cabins, and camping. Parameters taken into consideration by DIY cyclists for the selection of accommodation are the following: (a) Provision of traditional local food, (b) provision of sightseeing information, natural formations, events and weather, (c) free wi-fi connection, (d) possibility for maintaining the bicycle and temporary stay of the bicycle at the hotel, (e) non-imposition of the minimum number of overnight stays, (f) possibility to wash the bicycle, (g) offer of proper breakfast (rich in calories and proteins) early in the morning, (h) specialized services, like transportation of luggage, possibility of renting a bicycle and organization of a bicycle-tour in interest locations, (i) provision of services for relaxing and body recovery, (j) operation during a period longer than the usual high season, during the summer months.“Emphasis is given to local food”Cyclist, Interview No 2“Wifi is a human right (…)! A mobile phone is also a map”Cyclist, Interview No 4“Bike-friendly hotel gives you the opportunity to park your bike at the hotel. (…) This means to keep it in a room or a garage. It is also important to know if there are any tools or even spare parts. Maybe, it is not possible for a hotel to provide many of them, but some of them can be found. (…) It would be nice if a bicycle retail shop is located close to the hotel”Cyclist, Interview No 4
- Bicycle retail shops for the purchase of spare parts and accessories. These shops should be certified, since a large part of the participants in the study underline that those who occupy themselves with cycle-tourism tend to use expensive bicycles. Thus, they are interested in the provision of certified services.“In case you ride your own bike, it is important to find a bicycle retail shop. I need to know that I can find someone that can repair my bike or even spare parts and accessories. In another case (do not ride your own bike), it is necessary to find a place from which you can rent a good bike”Cyclist, Interview No 2“You don’t need a toolkit, but information about the nearest bike shop”Cyclist, Interview No 17
- Bicycle renting services since the inexperienced cyclists are not expected to have the proper equipment for the routes they wish to visit. Besides, sometimes the transportation of the bicycle from the cyclist’s home to the destination he/she may be interested in visiting is not affordable. Indeed, experienced cyclists are interested in renting expensive bicycles, and for this reason, they look for shops that provide high-quality services.
- Sports equipment retail shops where cyclists can buy cycling items.”You may need sports clothes. You never know when you need new leggings”Cyclist, Interview No 8
Conflicts of Interest
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|Denmark||United Kingdom||Croatia||New Zealand||Australia|
|Methodology||394 interviews on two islands||Questionnaires sent to 390 households. 192 answers received||199 e-questionnaires spread out via social media (personal messages)||321 — 8 pages questionnaires (41 questions)||564 questionnaires spread out|
The questionnaire was designed in collaboration with a group of experienced cyclists participating in semi-structured interviews (focus groups)
|Main Conclusions||Free activities (preferable) vs. conventional touristic activities||Aspects of cycle paths assessed: Quiet paths, pubs available, marking some of the main aspects||Conventional accommodation is preferred||Small settlements (preferable) vs. cities and towns||Cultural and naturalistic activities (preferable) vs. conventional touristic activities|
|Interest in services like: Bike parking, bike repair/maintenance, luggage/bike storage and transfer||Interest in: Landscape, places with cycling infrastructure as well as restaurants and pubs||Main aspects in accommodation: Parking or guarding a bicycle in the hotel, repair or maintenance of the bicycle, clothes washing, tour services based on cycling, renting a bicycle, transferring the bicycle, meals adapted to cyclists’ needs, safekeeping the bicycle outside of the hotel they stay in||Interest in services like: Bike repair/maintenance/rent; luggage/bike storage and transfer||Classification of cycle-tourists based on their profile (preferences, interests, budget)|
|Money spend for accommodation, daily needs, tickets to sights of interest||Less interest in night life activities||Tendency to save money spent for accommodation||Tendency to save money spent for accommodation|
|a/a||Indicator||Types of companies|
|Retail Trade||Catering Services||Accommodation||Rental Activities||Bicycle Repair Services||Land Transportation|
|2||Operation Period (Seasonality)||+||+||+||+||+|
|3||Possibility of Bike Repairs (small scale)||+||+||+|
|5||Wi-Fi Connection/ Information on Weather Conditions||+||+||+|
|6||Entry/Supervision of the Bicycles||+||+|
|9||Proper Cyclist Menu||+|
|14||Services for Cyclists||+|
|15||Physical (body) Care||+|
|17||Freedom of (residence) Choice||+|
|18||Variety of (rental) Services||+|
|1||Entry/Supervision of the bicycles||Are bikes allowed in the store? Or Is there any temporary cycle parking space, which will be visible in order for the owner/customer to supervise her/his bike during her/his stay at the store?||Yes|
|Is there any temporary cycle parking space, even if it is not possible for the owner/customer to supervise her/his bike, during her/his stay at the store (each time)?||Yes|
|None of the above applies?||Yes|
|2||Possibility of bike repairs (small scale)||Is there any infrastructure available for repairing common bicycle damage (i.e., bicycle inner tube, kit)?|
Is there any toolbox available?
|3||Supplies||Is food useful for cyclists (dry food, food providing them with energy and hydration) for sale?|
(Shops selling bicycles, accessories, and sport equipment are excluded. For the latter, the only obligation refers to offering cycling clothes)
|Yes, variety of choices|
|Yes, 1–2 alternatives|
|4||Operation Period (Seasonality)||Is the store open all year?||Yes|
|Is the store open from the 25th of March until the 28th of October, at least?||Yes|
|None of the above applies?||Yes|
|5||Local Identity||Are any local products for sale? (Shops selling bicycles, accessories, and sport equipment are excluded)||Yes, variety of choices|
|Yes, 1-2 alternatives|
|6||Information Provision||Can cycle-tourists ask for information (in English) about places and sights of interest in the wider area? Or|
Are the employees able to suggest cycle routs? Or
Are the employees able to inform cycle-tourists about customs or events?
|7||Wi-Fi Connection/Information on weather conditions||Is there any free wi-fi connection available? Or|
Are the employees able to inform cyclist-tourists about weather conditions?
|8||Warranty||Can cycle-tourists buy certified spare parts with a warranty? (Applies only to shops selling bicycles and accessories)||Yes, variety of choices|
|Yes, 1–2 alternatives|
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Bakogiannis, E.; Vlastos, T.; Athanasopoulos, K.; Christodoulopoulou, G.; Karolemeas, C.; Kyriakidis, C.; Noutsou, M.-S.; Papagerasimou-Klironomou, T.; Siti, M.; Stroumpou, I.; et al. Development of a Cycle-Tourism Strategy in Greece Based on the Preferences of Potential Cycle-Tourists. Sustainability 2020, 12, 2415. https://doi.org/10.3390/su12062415
Bakogiannis E, Vlastos T, Athanasopoulos K, Christodoulopoulou G, Karolemeas C, Kyriakidis C, Noutsou M-S, Papagerasimou-Klironomou T, Siti M, Stroumpou I, et al. Development of a Cycle-Tourism Strategy in Greece Based on the Preferences of Potential Cycle-Tourists. Sustainability. 2020; 12(6):2415. https://doi.org/10.3390/su12062415Chicago/Turabian Style
Bakogiannis, Efthimios, Thanos Vlastos, Konstantinos Athanasopoulos, Georgia Christodoulopoulou, Christos Karolemeas, Charalampos Kyriakidis, Maria-Stella Noutsou, Trisevgeni Papagerasimou-Klironomou, Maria Siti, Ismini Stroumpou, and et al. 2020. "Development of a Cycle-Tourism Strategy in Greece Based on the Preferences of Potential Cycle-Tourists" Sustainability 12, no. 6: 2415. https://doi.org/10.3390/su12062415