Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior
Abstract
:1. Introduction
2. The Theory of Planned Behavior
3. How to Adapt the TPB to the Requirements of Sustainability
4. An Adapted TPB for Sustainable Consumption-Intention Formation
4.1. The Role of Knowledge in Describing Sustainable Consumption-Intention Formation
4.2. The Role of Values in Describing of Sustainable Consumption-Intention Formation
5. Model in Action
6. Conclusions and Outlook
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Factors in the Basic TPB | Factors in the Adapted TPB | Exemplary Statements |
---|---|---|
Unspecific Knowledge | Problem-Based Knowledge 1 |
|
Solution-Based Knowledge | Meat-based diet-related options to help mitigate global warming are
| |
Unspecific Values | Importance of Sustainability Values | Protection of the global environment is important to me. |
Consumption Intention | I intend to live on a vegetarian diet. | |
Descriptive Norm | Most people that are important to me are consuming meat. E: My best friends are consuming meat. V: When it comes to matters of diet, I want to be like my best friends. | |
Injunctive Norm | Most people that are important to me would approve of me living on a vegetarian diet. E: My best friends would approve of me living on a vegetarian diet. V: When it comes to matters of diet, I want to do what my best friends approve of. | |
Attitude Toward the Behavior | Attitude Toward the Behavior: Individual Reference | My living on a vegetarian diet is good for my health. E: My living on a vegetarian diet will probably help me maintain physical strength. V: My maintaining physical strength is good. |
Attitude Toward the Behavior: Local Present Environmental Reference | My living on a vegetarian diet is good for the local environment. E: My living on a vegetarian diet will probably help mitigate fresh-water pollution. V: My helping mitigate fresh-water pollution is good. | |
Attitude Toward the Behavior: Global Present Environmental Reference | My living on a vegetarian diet is good for the global environment. E: My living on a vegetarian diet will probably help mitigate global warming. V: My helping mitigate global warming is good. | |
Perceived Behavioral Control | I would find it difficult to live on a vegetarian diet. E: I do not know of any tasty alternatives for meat products. V: Not knowing of tasty alternatives for meat products will make it difficult for me to live on a vegetarian diet. |
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Bauer, D.; Arnold, J.; Kremer, K. Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior. Sustainability 2018, 10, 3455. https://doi.org/10.3390/su10103455
Bauer D, Arnold J, Kremer K. Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior. Sustainability. 2018; 10(10):3455. https://doi.org/10.3390/su10103455
Chicago/Turabian StyleBauer, Deidre, Julia Arnold, and Kerstin Kremer. 2018. "Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior" Sustainability 10, no. 10: 3455. https://doi.org/10.3390/su10103455