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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 128

Article: Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components
Authors: by Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican and Alina Simona Tecău

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