Sustainable Marketing and Consumer Behavior: Promote the New Digital Economic Development
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 June 2023) | Viewed by 23388
Special Issue Editors
2. National Institute for Economic Research “Costin C. Kiritescu” (INCE) Center for Renewable Energies and Energy Efficiency, Romanian Academy, Bucharest, Romania
Interests: management; marketing; educational management; integrated analysis; decision and strategy making; public–private comparative studies; sustainable development; socio-economic ecosystems; knowledge and innovation management
Special Issues, Collections and Topics in MDPI journals
Interests: marketing; cultural tourism; applied economics
Interests: management; business administration; marketing; innovation; knowledge management and transfer; sustainable development; modern transportation systems; business innovation; public policy
Special Issue Information
Dear Colleagues,
As the world changes, the need for flexibility and adaptability has never been greater. The new normal means changing paradigms and reshaping the economy, development, business, marketing, behavior, lives, and so on. Market competition and the consumer demands are ever growing, and the organizational sensitivity of the industry is triggered by various socio-economic aspects. In such an environment, marketers and scholars have the responsibility of ensuring that knowledge is transferred from industry to academia and vice versa. The scope and purpose of this issue is to challenge the status quo, explore the socio-cultural perspectives and contemporary issues, and recommend functions for the new digital economic development.
The current issue is related to the existing literature and will become a useful supplement to it due to it being deeply connected not only with behavioral, societal, and industry aspects, but also focusing on the interconnectivity between the digital world and sustainability perspectives. The topics that will belong to the issue include the contempory theory of consumption, the sustainability of digital business models, and the creation of social normative influences for sustainable marketing and behavioral strategy. Moreover, the issue will ensure that there is an undiscontinued building of knowledge pursuing sustainable marketing practices, recognizing the elements that have the potential to support quality of life and to create the bases for sustainable consumption. Subsequently, all these aspects discussed will be connected to the digital economy, recognizing the challenges and opportunities associated with utilizing various instruments such as artificial intelligence, machine learning, Internet of Things, and big data analysis and determining the parameters of globalization at the convergence of innovation, productivity, and efficiency.
Finally, the digital age has configured the current surroundings and has challenged the potential for sustainable behaviors, driving the conditions for economic development. The massive dissemination of information and commercial content on the Internet asks for articulation of research as well as policy generation, increasingly in the area of marketing and consumer behavior. This issue will ensure the continuous focus on those aspects and the deep study of prominent problems with the culmination of practical approaches and solutions.
Researchers are encouraged to submit original papers conceptual, empirical, analytical, methodologies design, local and spatial perspectives, and comparative studies.
The Special Issue is looking for papers on topics including, but not limited to:
- Customer behavior
- Customer need in new normal
- Customer relation management
- Digital business
- Digital business promotion
- Sustainable marketing
- Digital marketing
- Behavioral changes
- Behavioral finance
- Marketing theory challenges
- Prosumer and marketing
- Marketing innovation
- Customized demand and offer
- Eco marketing
- Customer preferences and buying priorities
Prof. Dr. Adriana Grigorescu
Prof. Dr. Nuria Huete Alcocer
Dr. Amalia-Elena Ion
Dr. Felizia Arni Rudiawarni
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable marketing
- customer behavior
- digital economy
- development
