Research

24 pages, 2453 KiB

Open AccessArticle

An Empirical Study on the Coupling Coordination and Driving Factors of Rural Revitalization and Rural E-Commerce in the Context of the Digital Economy: The Case of Hunan Province, China

by Canjiang Zhu and Weiyi Luo

Sustainability 2024, 16(9), 3510; https://doi.org/10.3390/su16093510 - 23 Apr 2024

Viewed by 141

Abstract

The coupling coordination development of rural revitalization and rural e-commerce is of great significance in promoting the economic growth of rural areas. Based on the observational data of 14 prefectural-level cities in Hunan Province from 2013 to 2021, this study analyzes the spatio-temporal [...] Read more.

The coupling coordination development of rural revitalization and rural e-commerce is of great significance in promoting the economic growth of rural areas. Based on the observational data of 14 prefectural-level cities in Hunan Province from 2013 to 2021, this study analyzes the spatio-temporal evolution characteristics and driving factors of the coupling coordination development of rural revitalization and rural e-commerce in Hunan Province by adopting the methods of the coupling coordination model and spatial econometric model. The findings indicate that (1) the coupling coordination degree between rural revitalization and rural e-commerce has gradually increased, showing a transition path from dissonance to coordination; (2) there are regional differences in the coupling coordination degree between rural revitalization and rural e-commerce, with the overall difference showing a fluctuating narrowing trend, and the intra-regional difference is the principal cause for the overall difference; (3) the coupling coordination degree shows spatial clustering characteristics, with high–high clustering areas mainly concentrated in the eastern part of Hunan Province and low–low clustering areas concentrated in the western part of Hunan Province; and (4) there is a notable driving effect of infrastructure development, digitalization level, human capital, and regional consumption level on the coupling coordination of rural revitalization and rural e-commerce. Above all, this study provides effective recommendations for promoting the coordinated development of rural revitalization and rural e-commerce. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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25 pages, 1326 KiB

Open AccessArticle

AI-Powered Innovation in Digital Transformation: Key Pillars and Industry Impact

by Abdulaziz Aldoseri, Khalifa N. Al-Khalifa and Abdel Magid Hamouda

Sustainability 2024, 16(5), 1790; https://doi.org/10.3390/su16051790 - 22 Feb 2024

Viewed by 2799

Abstract

Digital transformation systems generate a substantial volume of data, creating opportunities for potential innovation, particularly those driven by artificial intelligence. This study focuses on the intricate relationship between artificial intelligence and innovation as foundational elements in the digital transformation framework for sustained growth [...] Read more.

Digital transformation systems generate a substantial volume of data, creating opportunities for potential innovation, particularly those driven by artificial intelligence. This study focuses on the intricate relationship between artificial intelligence and innovation as foundational elements in the digital transformation framework for sustained growth and operational excellence. This study provides a holistic perspective on the cultivation and pillars of AI-powered innovation, highlighting their pivotal role in revolutionizing industries, including healthcare, education, finance, manufacturing, transportation, and agriculture. The work emphasizes the key pillars essential for fostering AI-powered innovation, including monitoring performance measurement to use the power of the present, continuous learning and innovation, data analytics and insights, predictive analytics, and innovative product development. This study investigates how these pillars serve as the foundation for groundbreaking advancements, driving efficiency, enhancing decision-making processes, and fostering creativity within organizations. This study explores the significance of continuous learning, interdisciplinary collaboration, and industry partnerships in nurturing a thriving AI-powered innovation ecosystem. By understanding and harnessing these fundamental elements, businesses can navigate the complexities of the digital age, fostering innovation that not only optimizes processes but also enhances the overall human experience, ushering in a new era of technological excellence and societal progress. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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25 pages, 1282 KiB

Open AccessArticle

Role of Digital Transformation on Digital Business Model Banks

by Riris Shanti, Hermanto Siregar, Nimmi Zulbainarni and Tony

Sustainability 2023, 15(23), 16293; https://doi.org/10.3390/su152316293 - 24 Nov 2023

Cited by 1 | Viewed by 3475

Abstract

Digital technology has been raising the competition between banks and other financial service providers, and encourages banks to undergo digital transformation and introduce innovation in their products and services. However, the high investment required cannot be ignored when undergoing the digital transformation. A [...] Read more.

Digital technology has been raising the competition between banks and other financial service providers, and encourages banks to undergo digital transformation and introduce innovation in their products and services. However, the high investment required cannot be ignored when undergoing the digital transformation. A few research studies have examined the digital transformation effects on bank’s financial performance. This research aims to examine the digital transformation’s effect on bank profitability, specifically on banks with digital business models. Using digital banks’ profitability as the object is the novelty of this study, whereas previous research on bank profitability focused solely on traditional banks. This research utilizes the Panel of Autoregressive Distributed Lag (ARDL) and the panel data from 2016 to February 2023 of the digital business model bank population in Indonesia, which consists of seven banks. The result of the analysis indicates the U-shape relationship between digital transformation and bank profitability, as the digital transformation significantly supports the bank’s profitability in the long run, while it causes profitability deterioration in the short run due to the huge IT investment. This study recommends that banks need to consider the cost of IT investment as well as the required time and optimum strategy in undergoing the digital transformation and achieving targeted profitability. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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16 pages, 1394 KiB

Open AccessArticle

Recommending K-Wave Items Tailored for Small-Sized Exporters by Incorporating Dense and Sparse Vectors

by Jimin Lee, Eunjeong Na, Keejun Han and Donggil Na

Sustainability 2023, 15(22), 16098; https://doi.org/10.3390/su152216098 - 20 Nov 2023

Viewed by 721

Abstract

As K-wave has been strengthened via recent K-contents, K-wave items such as cosmetics and electronic devices have also gained attention globally. For small-sized export sellers who purchased the items and exported them to different countries, it is significant to discover which K-wave items [...] Read more.

As K-wave has been strengthened via recent K-contents, K-wave items such as cosmetics and electronic devices have also gained attention globally. For small-sized export sellers who purchased the items and exported them to different countries, it is significant to discover which K-wave items are trending in specific countries. To do so, we proposed an ensemble recommender system by producing the dense vector, which is generated by a variant of Bidirectional Encoder Representations from Transformers (BERT), and balancing the vector with a sparse vector in order to ensure the efficient execution speed and recommendation accuracy. Based on the data we have collected specifically for potential K-items, our experiment showed that the proposed model outperforms the various baselines, which are used for content-based filtering. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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17 pages, 859 KiB

Open AccessArticle

Factors Influencing Vietnamese Generation MZ’s Adoption of Metaverse Platforms

by Young-Chan Lee, Minh Ngoc Nguyen and Qin Yang

Sustainability 2023, 15(20), 14940; https://doi.org/10.3390/su152014940 - 17 Oct 2023

Cited by 3 | Viewed by 1747

Abstract

The Metaverse is a blend of our tangible and digital worlds, marking the upcoming direction of the internet sector. This study strives to identify the elements that affect the uptake of Metaverse platforms in Vietnam. To that end, we pinpointed the factors influencing [...] Read more.

The Metaverse is a blend of our tangible and digital worlds, marking the upcoming direction of the internet sector. This study strives to identify the elements that affect the uptake of Metaverse platforms in Vietnam. To that end, we pinpointed the factors influencing usage intentions using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model and added a new “switching cost” variable. We gathered and examined data from 520 participants, with 230 from Generation Y (Gen Y) and 290 from Generation Z (Gen Z) using the multi-group analysis in structural equation modeling. The findings reveal that elements such as effort expectancy, performance expectancy, facilitating conditions, hedonic motivation, and value price positively affect the intent to embrace Metaverse platforms. While social influence does not impact the entire dataset, it positively influences Gen Y’s intention. On the other hand, the switching cost acts as a hindrance to adopting Metaverse platforms. It is also noteworthy that significant variations exist between Gen Y and Gen Z concerning these factors. These observations are crucial for industry leaders looking to capitalize on the immense opportunities of Metaverse platforms for sustainable growth in the internet sector. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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17 pages, 630 KiB

Open AccessArticle

Moderating the Synergies between Business Intelligence and Strategic Foresight: Navigating Uncertainty for Future Success through Knowledge Management

by Areej Hijazin, Javier Tamayo-Torres and Nawras Nusairat

Sustainability 2023, 15(19), 14341; https://doi.org/10.3390/su151914341 - 28 Sep 2023

Viewed by 1277

Abstract

The role of business intelligence in driving strategic planning in organizations have received considerable attention from many scholars. Nonetheless, there remains a promising area for further research, especially when considering moderating variables on effects such as knowledge management, which has contributed to businesses’ [...] Read more.

The role of business intelligence in driving strategic planning in organizations have received considerable attention from many scholars. Nonetheless, there remains a promising area for further research, especially when considering moderating variables on effects such as knowledge management, which has contributed to businesses’ appreciation of the importance of business intelligence. To this end, in this study, the researchers constructed a conceptual model based on existing literature by incorporating relevant research variables. A questionnaire survey was conducted among a random sample of 307 employees selected from three telecom companies in Jordan. The researchers then utilized structural equation modeling with AMOS 21.0 to validate and test the model. The findings of the study revealed that business intelligence has a significant positive influence on strategic foresight. Furthermore, the analysis indicated that knowledge management mediates the relationship between business intelligence and strategic foresight. The implications and recommendations of academic research are also discussed. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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17 pages, 1266 KiB

Open AccessArticle

Trust in Virtual Interaction: The Role of Avatars in Sustainable Customer Relationships

by Yue-Ming Guo, Wai-Ling Ng, Fei Hao, Chen Zhang, Shu-Xu Liu and Adil Masud Aman

Sustainability 2023, 15(18), 14026; https://doi.org/10.3390/su151814026 - 21 Sep 2023

Cited by 1 | Viewed by 1448

Abstract

Trust—both cognitive and affective trust—sit at the core of the development of avatars in hospitality. Based on the theory of mind (ToM), this study collected data from 563 hotel customers and utilized partial least squares-structural equation modeling (PLS-SEM) to examine the differential roles [...] Read more.

Trust—both cognitive and affective trust—sit at the core of the development of avatars in hospitality. Based on the theory of mind (ToM), this study collected data from 563 hotel customers and utilized partial least squares-structural equation modeling (PLS-SEM) to examine the differential roles of affective and cognitive trust in shaping the customer experience, customer-brand identification, brand love, and brand loyalty, all within a framework that emphasizes sustainable relationships and practices. The framework encompasses a comprehensive approach to fostering long-term, mutually beneficial relationships throughout the customer journey. This research contributes to the field by exploring the specific impacts of affective and cognitive trust on various customer-related outcomes within the context of avatars in hospitality, providing valuable insights into the unique dynamics of trust-building in this domain. The findings shed light on the ToM and offer strategic marketing plans for hospitality practitioners, highlighting the significance of trust and sustainable customer relationships in driving long-term value. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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25 pages, 1099 KiB

Open AccessArticle

Does SDGs Advertising Promote Ethical Consumer Behavior?: An Integrative Model of Ethical Consumption with Elements of Communication Strategy and Rational Purchase

by Ho-Hei Cheng, Shinya Takata, Takaaki Kawanaka and Takahiro Ohno

Sustainability 2023, 15(8), 6954; https://doi.org/10.3390/su15086954 - 20 Apr 2023

Cited by 1 | Viewed by 2294

Abstract

Sustainable Development Goals (SDGs) advertising is still not widespread due to uncertainty about its profitability for business, though awareness of the SDGs has been remarkably raised among corporations and consumers recently. Therefore, the main purpose of this study is to analyze the influence [...] Read more.

Sustainable Development Goals (SDGs) advertising is still not widespread due to uncertainty about its profitability for business, though awareness of the SDGs has been remarkably raised among corporations and consumers recently. Therefore, the main purpose of this study is to analyze the influence of general SDGs advertising on consumers’ ethical consumption intentions. This study proposes an integrative ethical consumption model in which new determinants related to rational consumption and SDGs advertising are included. The proposed ethical consumption model was validated by analyzing responses from 350 consumers in Japan using structural equation modeling (SEM), and the results demonstrate that ethical consumption intentions are constructed by attitudes toward ethical consumption, together with subjective norms and feasibility assessments. Moreover, this study found that, as a consumer views SDGs advertisements more frequently, they show greater ethical interest, which further increases their ethical consumption intentions. However, no significant evidence reveals that it can also improve the level of knowledge of the SDGs. The findings of this study contribute to the theoretical understanding of ethical consumption from the corporation aspect, providing quantitative evidence for corporations to better allocate resources toward profitable SDGs advertising that aligns with customer behavior. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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19 pages, 568 KiB

Open AccessArticle

What Drives the Digital Customer Experience and Customer Loyalty in Mobile Short-Form Video Shopping? Evidence from Douyin (TikTok)

by Qin Yang and Young-Chan Lee

Sustainability 2022, 14(17), 10890; https://doi.org/10.3390/su141710890 - 31 Aug 2022

Cited by 10 | Viewed by 9279

Abstract

Mobile short-form video (MSFV) shopping represents an emerging method of mobile e-commerce and indicates the future development trend of mobile e-commerce. Unlike other famous mobile commerce applications, MSFV apps provide customers with animated videos which enable them to view product information vividly. This [...] Read more.

Mobile short-form video (MSFV) shopping represents an emerging method of mobile e-commerce and indicates the future development trend of mobile e-commerce. Unlike other famous mobile commerce applications, MSFV apps provide customers with animated videos which enable them to view product information vividly. This study examines the associations between digital customer experience and customer loyalty based on a human–computer interaction approach. We draw on content quality, relationship quality, and stickiness to investigate customer attitudinal loyalty and behavioral loyalty. A total of 796 users who use the leading MSFV app in China were randomly surveyed, among whom 778 users were involved in testing the hypotheses. Our findings indicate that content and relationship quality positively influence customers’ stickiness to MSFV shopping. Moreover, stickiness positively mediates the indirect link between content quality and customer loyalty as well as relationship quality and customer loyalty. This study demonstrates the value of extending the human-computer interaction approach to MSFV shopping and contributes to the existing literature by offering a deeper understanding of customer loyalty in the context of MSFV shopping. In addition, it has some managerial implications for making the most of the MSFV app’s huge potential to help the sustainable growth of mobile e-commerce. Full article

(This article belongs to the Special Issue Experience Design and Digital Transformation in Business)

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