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Strategic Sustainability and Strategic CSR

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (20 October 2023) | Viewed by 6498

Special Issue Editor

Tasmanian School of Business & Economics, University of Tasmania, Hobart 7001, Australia
Interests: strategic sustainability; strategic CSR
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The significance of SMEs and corporations to regional economic development (in terms of their economic and social development potential) has been well documented in the literature. Since the turn of the millennium, there has been increasing interest as to what constitutes best-practice strategic sustainability in this regard; at its core, this interest has focused on studying the mechanisms by which the positive economic and social impacts of SMEs and corporations can be maximized while damage to the environment is minimized. Research into strategic sustainability management has played out prominently in terms of the triple bottom line (TBL) (i.e., on economic, social, and environmental issues). While the TBL approach to sustainability management and academic research has underpinned considerable progress in terms of event sustainability knowledge and performance, there is recognition that new conceptualizations are needed to maintain momentum in this regard. Rambaud and Richard (2015), for example, criticized the conflation of the TBL approach with the development of sound sustainability strategy and sought new approaches that included consideration of strategic inputs and measurable value generation. Similarly, Isil and Hernke (2017) noted that as the TBL framework operates predominantly as a reporting tool, there is a tendency for organizations to cherry-pick ‘what’ sustainability outcomes to report and ‘when’ to report them; this can reduce sustainability strategy development into mere window‐dressing to enhance legitimacy as a response to government and/or public pressure. Recognition of the limitations of the TBL framework, along with the need to advance our knowledge of effective strategic sustainability management, has led to calls to examine the factors critical to the strategic management of economic, social, and environmental sustainability (see Donnelly and Wickham, 2022). As such, the broad research opportunity to be addressed by this Special Issue is to explore the array of factors are associated with best-practice strategic sustainability management in SMEs and corporations operating in different national and industry contexts.

Donnelly, T.I., & Wickham, M.D. (2021). Exploring the antecedent resources and capabilities of strategic corporate social responsibility. Social Responsibility Journal, 17(7), 985–1006. https://doi.org/10.1108/SRJ-12-2018-0334

Isil, O., & Hernke, M. T. (2017). The triple bottom line: A critical review from a transdisciplinary perspective. Business Strategy & the Environment, 26, 1235–1251. https://doi.org/10.1002/bse.1982

Rambaud A., & Richard J. (2015). The ‘triple depreciation line’ instead of the ‘triple bottom line’: Towards a genuine integrated reporting. Critical Perspectives on Accounting, 33, 92–116. https://doi.org/10.1016/j.cpa.2015.01.012

Dr. Mark Wickham
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • strategic sustainability
  • strategic CSR

Published Papers (1 paper)

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Review

24 pages, 1798 KiB  
Review
Corporate Social Responsibility on Twitter: A Review of Topics and Digital Communication Strategies’ Success Factors
by Katharina Pilgrim and Sabine Bohnet-Joschko
Sustainability 2022, 14(24), 16769; https://doi.org/10.3390/su142416769 - 14 Dec 2022
Cited by 3 | Viewed by 6134
Abstract
Corporate social responsibility (CSR) has become increasingly important for companies in recent years. On the one hand, regulatory frameworks require the disclosure of measures for sustainable management. On the other hand, for long-term corporate success, stakeholders must be strategically engaged in the dialog [...] Read more.
Corporate social responsibility (CSR) has become increasingly important for companies in recent years. On the one hand, regulatory frameworks require the disclosure of measures for sustainable management. On the other hand, for long-term corporate success, stakeholders must be strategically engaged in the dialog on sustainability aspects. Social media and Twitter in particular offer the potential to foster a meaningful stakeholder dialogue on CSR topics. Twitter’s strategic realignment due to Elon Musk’s acquisition in the fall of 2022, provides an opportunity to capture research results on activities and strategies on the platform systematically, and to synthesize information for future comparative longitudinal studies of changes in usage. We conducted a literature review including 42 papers to contribute to the body of evidence on CSR communication strategies on Twitter across industries and countries, by deriving interdisciplinary suggestions for strategic CSR-related stakeholder management. Results cover relevant CSR topics, prioritized stakeholder groups for CSR communication on Twitter, and successful communication strategies for companies to obtain beneficial results, such as generating social media capital. The results contribute to the strategic planning and implementation of CSR stakeholder management on Twitter, and offer starting points for future studies on social-media mining and CSR communication strategies. Full article
(This article belongs to the Special Issue Strategic Sustainability and Strategic CSR)
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