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Consumer Satisfaction and Service Quality in Green Marketing

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: closed (31 January 2023) | Viewed by 6266

Special Issue Editors

Business School, Nanfang College Guangzhou, Guangzhou 510970, China
Interests: green marketing; experiential marketing; hospitality and tourism management; service quality; consumer satisfaction and consumer behavior
Department of International Tourism Management, Tamkang University, New Taipei City 251301, Taiwan
Interests: tourism management; experiential marketing; sustainable marketing; quality management and regional economic and industrial economics development in China

Special Issue Information

Dear Colleagues,

Consumers often link green marketing with terms such as recyclable, refillable, ozone friendly and environmentally friendly, whilst these terms are green marketing claims, in general, green marketing is a much broader concept. Green marketing is applicable to consumer goods and as well as services. In other words, green marketing is about designing, developing and delivering products that are eco-friendly which cause less as possible harm to the environment and its stakeholders. Green marketing is the type of marketing that uses service quality that respect the environment and social aspects around. It aims to improve life quality by promoting service quality and ideas that do not harm the environment. In today’s global competitive environment delivering quality service is considered as an essential strategy for success and survival. Service quality is seen as the major driving force for business sustainability, it is also recognized as the success factor for organizations and higher profitability. Satisfaction is an outcome that occurs without comparing expectations. It is the outcome of service quality. Nowadays consumers have a high level of involvement regarding environmental issues as a consequence of growing environmental consciousness. Consequently, organizations that communicate their „green product‟ in their packaging, advertisement or manufacturing process, gain satisfied consumers.

We invite researchers to submit original papers that include conceptual, empirical, analytical, or design-oriented methodologies. The Special Issue seeks papers including (but not limited to) the following themes:

  • Improvement of service quality and consumer satisfaction in sustainable marketing
  • Practice of consumer satisfaction and service quality in sustainable marketing
  • Achievement of sustainable competitive advantage through service quality and consumer satisfaction.
  • Sustainable development through service quality and consumer satisfaction
  • Sustainable service quality and sustainable satisfaction
  • Dimensions of service quality model in sustainable marketing
  • The relationship between service quality and consumer satisfaction in sustainable marketing

Dr. Hung-Che Wu
Dr. Chi-Han Ai
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable development 
  • international green marketing
  • consumer satisfaction and green marketing strategies
  • service quality and green marketing
  • green marketing challenges
  • green marketing management
  • quantitative and qualitative methods in green marketing

Published Papers (2 papers)

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Research

19 pages, 1148 KiB  
Article
How Does Multinational Corporations’ CSR Influence Purchase Intention? The Role of Consumer Ethnocentrism and Consumer Ambivalence
by Zhi Zhang, Zhaoying Yang, Jiang Gu and Moon-Seop Kim
Sustainability 2023, 15(7), 5908; https://doi.org/10.3390/su15075908 - 29 Mar 2023
Cited by 3 | Viewed by 2174
Abstract
Given the increasingly strained relationship between humans and the environment, green marketing has become a necessity for the sustainable development of society. In this context, this paper seeks to explore the influence of multinational enterprises’ green marketing behavior on Chinese consumers’ green consumption [...] Read more.
Given the increasingly strained relationship between humans and the environment, green marketing has become a necessity for the sustainable development of society. In this context, this paper seeks to explore the influence of multinational enterprises’ green marketing behavior on Chinese consumers’ green consumption willingness. Through reviewing the related theories and deeply analyzing multinational corporations’ CSR, a theoretical model of multinational corporations’ CSR and consumer purchase intention has been built in this paper based on consumers’ perceptions. The paper provides empirical research on the multinational corporations’ CSR, corporate image, consumer ambivalence, and purchase intention, and offers a hypothesis of the relationship between the four. Consumer ethnocentrism can significantly negatively regulate the relationship between corporate image and consumers’ willingness to buy and further negatively regulate the process of establishing the corporate social responsibility system of multinational corporations. Full article
(This article belongs to the Special Issue Consumer Satisfaction and Service Quality in Green Marketing)
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12 pages, 1172 KiB  
Article
Consumers’ Attitudes towards Online Advertising: A Model of Personalization, Informativeness, Privacy Concern and Flow Experience
by Li Mo, Xiaosan Zhang, Yabin Lin, Zhenghui Yuan and Zengjun Peng
Sustainability 2023, 15(5), 4090; https://doi.org/10.3390/su15054090 - 23 Feb 2023
Cited by 2 | Viewed by 3375
Abstract
Online personalized advertising has been widely adopted in China in the recent years, leading to both positive and negative results. This study endeavors to examine the impact of perceived personalization of online advertising on consumers’ attitudes toward advertising. A total of 472 questionnaires [...] Read more.
Online personalized advertising has been widely adopted in China in the recent years, leading to both positive and negative results. This study endeavors to examine the impact of perceived personalization of online advertising on consumers’ attitudes toward advertising. A total of 472 questionnaires were administered and analyzed using Structural Equation Modeling. The results show that perceived personalization exerts a positive impact through perceived informativeness, and a negative impact through privacy concerns. However, the positive effect was determined to be stronger and thus perceived personalization had an overall positive impact. Additionally, the results showed that both effects were mediated by flow experience. The practical and theoretical implications of the findings were discussed. Full article
(This article belongs to the Special Issue Consumer Satisfaction and Service Quality in Green Marketing)
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