Exploring the Role of Emerging Technologies and Changing Consumer Behaviors in Green Marketing
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (11 April 2024) | Viewed by 1672
Special Issue Editor
Special Issue Information
Dear Colleagues,
The topic “Exploring the Role of Emerging Technologies and Changing Consumer Behaviors in Green Marketing” refers to the examination of how new technologies and shifts in consumer attitudes and behaviors are influencing the way companies promote environmentally friendly products and practices. Emerging technologies play a crucial role in the development and implementation of green marketing strategies. With the emergence of new technologies, businesses can create innovative solutions to address environmental concerns and develop sustainable products. The focus is on understanding the intersection between technology, consumer behavior, and sustainability in the context of green marketing.
This Special Issue aims to push research on consumer behaviors in green marketing. We invite manuscripts that delve into the role emerging technologies in changing consumer behaviors in green marketing.
These topics include, but are not limited to:
- The impact of social media on green marketing;
- Consumer behavior towards sustainable products;
- The role of AI in green marketing;
- Sustainable packaging and consumer behavior;
- The role of blockchain technology in sustainable supply chains;
- The influence of green certifications on consumer behavior;
- Companies’ ESG marketing.
We look forward to receiving your contributions.
Dr. Namhyun Um
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- emerging technologies
- consumer behavior
- green marketing
- environmentally friendly products
- sustainability
