Special Issue "Political Communication and Emotions"

A special issue of Social Sciences (ISSN 2076-0760).

Deadline for manuscript submissions: closed (31 August 2023) | Viewed by 1175

Special Issue Editor

Department of Political Science and Sociology, University of Santiago de Compostela, Santiago, Spain
Interests: electoral behavior; leadership; political communication; democracy; emotions

Special Issue Information

Dear Colleagues,

Political communication has undergone important transformations in recent decades. The irruption of the technologies of digital society has substantially modified citizens' consumption of media, establishing a series of distinctive characteristics, including the consumption of multiscreen political information, accelerated by the explosion in the use of social networks; “à la carte” consumption, which coexists with the incidental acquisition of information; and the formation of digital communities. The increase in the consumption of political information and political participation in social networks has generated suitable spaces for the use of emotions in political messages, emotional messages that are fed by the responses of the digital communities to the candidates or their opponents.

This greater emotional charge of political messages occurs simultaneously with the overcoming of the exclusively structural components in the explanation of political phenomena. We begin to pay attention to perceptual, cognitive, and affective elements, leading us to an analysis of the role of communication as a channel and aggregator of our preferences. The generalization of information and communication has provided opportunities for the construction of perceptions, so that citizens perceive selectively, because our perceptions are constructed individually and in community. That perception, which in turn builds individual preference, is conditioned by emotions. Emotions and communication are erected, in this way, as agents for the construction of preferences, both singular preferences and collective preferences, because without communication there could be no collective construction of emotions.

The aim of this Special Issue is to analyze some of the most relevant aspects of the emotional dimension of political communication, paying special attention to the emotional charge of politicians' messages and the responses of their voters, as well as the effects of this emotionality in voting behavior.

We seek to receive papers that employ a wide range of methodologies (i.e., quantitative and qualitative methods). Potential topics include, but are not limited to, the following: 

  • Emotional messages in social media;
  • The use of emotions in political campaign;
  • Emotions and engagement;
  • Emotions and construction of political communities;
  • Government, discourse, and emotions;
  • Emotions and electoral behavior;
  • Values, democracy, and emotions;
  • The emotional polarization of political messages;
  • The use of emotions in the discourse of the extreme right.

Prof. Dr. Jose Manuel Rivera Otero
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Social Sciences is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • emotions
  • political communication
  • social media
  • engagement
  • democracy
  • electoral behavior
  • political discourse
  • affective polarization

Published Papers (1 paper)

Order results
Result details
Select all
Export citation of selected articles as:


Once More, with Feeling! Digital Campaigns and Emotional Candidacies in X in Andalusia and Castilla y León
Soc. Sci. 2023, 12(9), 504; https://doi.org/10.3390/socsci12090504 - 07 Sep 2023
Viewed by 345
In 2022, two regional elections were held that initiated a new electoral cycle in Spain. The first, in February, took place in Castilla y León where, for the first time, the extreme right-wing party, VOX, formed a coalition in a regional government with [...] Read more.
In 2022, two regional elections were held that initiated a new electoral cycle in Spain. The first, in February, took place in Castilla y León where, for the first time, the extreme right-wing party, VOX, formed a coalition in a regional government with the right-wing Partido Popular, while, simultaneously, the extreme left-wing party Podemos was barely left with parliamentary representation. The second, in June in Andalusia, led to VOX increasing its representation by two seats and beginning its national level electoral growth; the far-left that was split in two parties, finding that the dynamic that began in Castilla y León also affected them as they lost 10 representatives. This article seeks to compare the emotional strategies of these extremist parties in the 2022 regional elections, focusing especially on leaders’ and parties’ communication strategies on X, formerly Twitter, during the electoral campaign. We expect to find differences between political parties but also between regions. To test this, we carried out an ‘X account content analysis’. We selected those accounts representing the candidates to the regional President and also the main political party accounts in the regions: namely VOX in both regions, Podemos in Castilla y León, and Adelante Andalucía and Por Andalucía in Andalusia. Full article
(This article belongs to the Special Issue Political Communication and Emotions)
Show Figures

Figure 1

Back to TopTop