Why Digital Platform Economy Is the Wave of the Present and Future

A special issue of Platforms (ISSN 2813-4176).

Deadline for manuscript submissions: closed (24 November 2023) | Viewed by 4295

Special Issue Editors


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Guest Editor
Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
Interests: manufacturing processes; digital platforms; industry 4.0; digital economy
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University, St. Petersburg, Russia
Interests: sustainability of socioeconomic systems; robustness; digital platforms; digital logistics; dynamic programming

Special Issue Information

Dear Colleagues,

The Special Issue examines a new approach to defining digital ecosystems, the discussion of which could cover some exciting topics. Within the digital economy of ecosystems, competition is transforming into a new cooperative form, while organizations start forming unions and alliances cooperating to reach a common goal. The scope covers the theoretical foundations for developing digital ecosystems based on literary reviews. The Special Issue’s purpose is to consider common characteristics in biological, economic, and digital ecosystems to substantiate the possibility of using the same approaches for research and modeling such systems (e.g., smart cities, and smart territories for sustainable development).

The scientific scope of the Special Issue relates to a wide range of questions.

The real business goals in the context of digital transformation of international logistics networks and marketing channels have necessitated applying a scientifically based theoretical approach to developing innovative financial models, enhancing the sustainability of business interaction within consumer value chains. This Special Issue covers the concept of integrated solutions to facilitate logistics financing for capital-constrained SMEs in e-commerce retail and the development of both financial flow management models and logistics methodology to improve the process of planning the balance of funds and increasing the efficiency of the allocation of funds in the international logistics network.

An interesting debate could arise about financial logistics in the broader sense as a systematic approach that comprises both the theory of financial management and models of optimal order size in supply chain management.

The challenge is to investigate the logistics approach based on the search for a compromise between the fixed costs of transactions (for example, the sale of securities) and the costs of maintaining a cash balance and raising borrowed funds in international supply chains.

We are pleased to inform all our authors that this Special Issue will be free of charge for scholars to submit and publish.

Prof. Dr. Sergey E. Barykin
Dr. Sergei Mikhailovich Sergeev
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Platforms is an international peer-reviewed open access quarterly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Published Papers (2 papers)

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Research

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8 pages, 238 KiB  
Communication
Innovative Promotion Technologies: Brand Management in the Digital Environment
by Marina Borisovna Ianenko, Mikhail Evgenievich Ianenko and Ekaterina Vladimirovna Shevchuk
Platforms 2023, 1(1), 18-25; https://doi.org/10.3390/platforms1010003 - 22 May 2023
Cited by 1 | Viewed by 1866
Abstract
As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of [...] Read more.
As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of this article is to analyze the brand strategies of the leading companies and show the possibilities of using virtual reality technology and the concept of the metaverse for brand formation and promotion. We also aim to assess the prospects and formulate recommendations on the use of the digital environment in brand management strategies. To achieve the set goal, several tasks were completed. The authors analyzed the experience of using the digital environment for interacting with customers and studied the influence of VR, AR, MR, and XR technologies on brand management. Additionally, the possibilities of using the metaverse concept for brand management was defined. In this work, general scientific theoretical and empirical research methods were applied. The study furthers the theoretical foundations of brand management in the digital environment via innovative branding technologies that support an increase in the competitive performance of companies. Full article
(This article belongs to the Special Issue Why Digital Platform Economy Is the Wave of the Present and Future)

Other

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8 pages, 224 KiB  
Technical Note
Critical Factors Influencing Classroom Participation in Online Learning
by Nino Samnidze, Ibraim Didmanidze, Medea Diasamidze, Diana Akhvlediani and Nino Kirvalidze
Platforms 2023, 1(1), 26-33; https://doi.org/10.3390/platforms1010004 - 25 May 2023
Cited by 1 | Viewed by 1549
Abstract
Efficiency and engagement are considered to be the most critical components of teaching and learning. Teachers have always strived to maximize student involvement and quality participation with the help of various teaching techniques and strategies. The purpose of this study was to explore [...] Read more.
Efficiency and engagement are considered to be the most critical components of teaching and learning. Teachers have always strived to maximize student involvement and quality participation with the help of various teaching techniques and strategies. The purpose of this study was to explore the ongoing online learning process in language classes and find out ways to enhance student engagement in the process. Research methods: a questionnaire survey and observation were used to determine students’ attitudes, expectations, and the level of involvement in online learning at Batumi Shota Rustaveli State University. The findings reveal the need to enhance student motivation. The research demonstrates that setting various authentic and interactive tasks with meaningful aims can significantly improve student focus. Additionally, incorporating social and emotional activities and providing teacher support and encouragement can facilitate student interaction and trigger an interest in lifelong learning. Full article
(This article belongs to the Special Issue Why Digital Platform Economy Is the Wave of the Present and Future)
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