Topical Collection "Advances in Supply Chain Management in the Era of Electronic Commerce"
A topical collection in Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876). This collection belongs to the section "Digital Marketing and the Connected Consumer".Viewed by 28463
Interests: applied mathematics; uncertainty; project scheduling
Special Issues, Collections and Topics in MDPI journals
Interests: Supply chain management; regional development strategy; business administration
Supply chain management includes five basic elements: planning, procurement, manufacturing, distribution, and return. These all play a significant role in the success or failure of a firm. With the growth of electronic commerce, an increasing number of retailers or manufacturers have opened a direct, online channel to sell products, through which they can reach final consumers more easily. The issue of how to manage online channels and address their relationship with traditional channels has attracted much attention. Specifically, the questions of whether the pricing decisions change or not after introducing an online channel, and how managers address competition between the two channels in the era of electronic commerce, are both worth discussing.
Electronic commerce brings not only opportunities for supply chain enterprise but also challenges. For example, compared with the traditional offline channel, consumers can browse and compare similar products with less effort in the online channel when making purchase decisions. This consumer behavior intensifies the competition among enterprises and further induces the latter to set a lower price in order to obtain a greater share of the market. Consequently, the question of how to deal with the competition reasonably is a key aspect related to the success of supply chains. In addition, the impact of electronic commerce on the supply chain involves distribution logistics, online reviews, online payment, returns management, and so on. The above issues should be studied and resolved to improve supply chain performance. Therefore, this Special Issue focuses on advances in supply chain management in the era of electronic commerce.
The relevant topics for the Special Issue include, but are not limited to, the following:
- Supply chain management in electronic commerce;
- Supply chain coordination in electronic commerce;
- Pricing and marketing strategies in supply chains;
- Operation decisions of dual-channel supply chains;
- Consumer preference behavior in electronic commerce;
- Channel competition between the online and offline channels;
- Supply chain operation in omnichannel commerce.
Prof. Dr. Hua Ke
Prof. Dr. Zhiguo Li
Dr. Zhang Zhao
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the collection website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Supply chain management
- Customer behavior
- Pricing decisions
- Marketing strategy
- Retailing channels