Agri-Food Marketing Strategies and Consumer Behavior
A special issue of Agriculture (ISSN 2077-0472). This special issue belongs to the section "Agricultural Economics, Policies and Rural Management".
Deadline for manuscript submissions: 10 September 2024 | Viewed by 3249
Special Issue Editors
Interests: agriculture and food consumer behaviour; sustainable agriculture production; organic agricultural and food products; agricultural and foods labels of origin and quality; healthy agricultural and food production; environmental values of agriculture and food; agriculture and food markets and trade; agriculture and food policy and security
Interests: organic agriculture and food; local origin agriculture and food products; healthy agriculture and food; agri-food consumer behaviour; consumer attitudes; sustainable agriculture; environmental values of agriculture and food production
Interests: agriculture markets and trade; agriculture and food policy and security; consumer behaviours and attitudes to agriculture and food; sustainable agriculture; organic food and agricultural products; sustainable agriculture and food management; agriculture and food supply chains; agriculture and food production and quality
Special Issue Information
Dear Colleagues,
In the past, agriculture and food products were mainly viewed as a means to satisfy basic needs, while nowadays, the current agri-food market is marked by changing consumer behaviour. This is further enhanced by changing global trends, an associated growing consumer awareness of sustainability, a broader range of purchase opportunities, political and economic influences, and an overall change in consumer preferences and behaviour regarding the agri-food market. Agricultural and food products increasingly satisfy more than mere basic needs, and food producers and farmers need to adapt to this approach. This concerns the areas of ecology, sustainability, health, trade, etc. Therefore, consumers are often looking for specific signals or tools facilitating the decision-making process.
This Special Issue seeks submissions focused on agriculture, agri-food, agri-economics, agri-management, and agri-marketing under the perspective of consumer behaviour. Topics can include, but are not strictly limited to, the following keywords and topics:
- Consumer behaviours and attitudes to agri-food;
- Agri-food brands of origin and quality;
- Place of buying agriculture and food products;
- Factors that shape eating patterns;
- Consumer behaviour as a leverage point in the agriculture and food system;
- Consumer behaviour and the future of agriculture and food production;
- Dynamics in consumer behaviour with respect to agricultural and food products;
- The role of information and consumer behaviour in the agriculture and food system;
- The application of the theory of planned behaviour to consumer agri-food choice;
- The cultural significance of agriculture, food, and eating;
- The National Agriculture and Food Strategy and influence of public health;
- Agricultural and food markets and trade;
- Agricultural and food policy and security;
- Sustainable agriculture and consumption.
Dr. Stanislav Rojík
Dr. Martina Zámková
Dr. Karel Malec
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Agriculture is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- agri-food marketing
- agri-markets
- agri- and food trade
- agri-food products
- consumer behaviour of agri-food products
- agri-food consumption
- agriculture and food systems
- agriculture and food policy and security
- sustainable agriculture and food production
