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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 26

Article: Measuring Customer Equity in Noncontractual Settings Using a Diffusion Model: An Empirical Study of Mobile Payments Aggregator
Authors: by Wei Xue, Yinglu Sun, Subir Bandyopadhyay and Dong Cheng

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